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Master Event Marketing: the Prequel, the Sequel, and the Show [Webinar]

EventMB

Join us for this free webinar to learn how to understand the steps and the tools necessary to reach your desired audience and keep them interested before, during, and after your event. Marketing, like event planning, is a creative exercise. Marketing is not one task or even a series of tasks before […].

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#4 | The Big (Strategic) Issue: Your Event Marketing Database

MPG Event Marketing

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

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Gallery: Talking Business Growth and Culture at Agency Forum 2023

Event Marketer

The day ended with the first-annual Ideas Exchange, a 30-minute group exercise focused on the most pressing topics of the day and the industry. Check out scenes from Agency Forum 2023: The post Gallery: Talking Business Growth and Culture at Agency Forum 2023 appeared first on Event Marketer.

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4 Examples of Event Marketing to Inspire You

Boomset

Image via rawpixel on Unsplash Event marketing is a hugely effective marketing strategy, employed by a wide range of businesses. It’s an effective and rewarding marketing strategy that lets brands get really creative. When it comes to event marketing, there are plenty of approaches you can adopt.

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#4 | The Big (Strategic) Issue: Your Event Marketing Database

MPG Event Marketing

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

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Advice from 11 Top Event Marketers on Leading with Resilience

Bizzabo

Nicola Kastner, Global Head of Event Marketing Strategy at SAP. When I was tasked to change [SAPPHIRE NOW], if I hadn't tapped on the expertise of Johann [Senior VP & Head of Global Events at SAP] and many, many others in the organization, we wouldn't have been successful in getting to where we were today.”.

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Propel Evolves its Live Events in the Fitness Space with a Hyper-local Strategy

Event Marketer

–Emily Boido, Senior Director-Marketing, Enhanced Water Brands, PepsiCo Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.