Event Industry News

MAY 17, 2022

Kathryn Frankson is the Director of Event Marketing at Informa, the global leader in specialized events and event intelligence. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn launched Informa’s sales marketing team, modernizing demand generation. The people.

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Event Planning BluePrint

OCTOBER 30, 2022

There’s just one thing left – making your career as an event planner official “on paper.” . But what are the top event planning courses for planners? So, if you want to secure a job, get more gigs, and have a successful career, taking an event planning course might be the right path for you. Both courses come with.

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GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

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Eventinterface

AUGUST 1, 2017

Sponsorship and increasing event revenue in the age of technology. Most events require sponsorship support to be produced. In this session, we will address new techniques and tools using established and new methods to develop event revenue and sponsorship strategies to help you increase income.

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AIDA Event Tech Digest

JUNE 17, 2020

Revenue, in turn, is directly proportional to the success of your event, assuming all else goes well. This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. The A La Carte Sponsorship Model.

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Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Your event has a long lifecycle, and numerous opportunities to generate dollars. Uncover valuable ways to tap all your touchpoints at every stage of the event to sell sponsors.

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Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Your event has a long lifecycle, and numerous opportunities to generate dollars. Uncover valuable ways to tap all your touchpoints at every stage of the event to sell sponsors.

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Hubilo Blog

SEPTEMBER 3, 2021

The event planning sector is on a steep rise. To become one of these specialists, you need several skills like marketing, customer service, market research, communication, people management, and more. A plethora of event planning certification courses are available in every size and structure.

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Boomset

DECEMBER 16, 2018

There are plenty of event marketing platforms out there. You’ve run an event technology assessment to better understand your strategic needs, you’ve gotten buy-in from your team, you’ve asked around your network, and you’ve narrowed down your list of prospective event marketing platforms to a slim few.

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Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

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Eventtia

APRIL 1, 2022

This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. Key Challenges to Planning and Marketing a Hybrid Event. Planning Two Different Event Experiences. your speaker).

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Endless Events

MARCH 24, 2022

Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.

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Socio Events

JUNE 14, 2021

The virtual component leads to higher attendance which equates to higher ticket sales and increased event ROI. Hybrid events also support increased sponsorship since sponsors will have more visibility with both in-person and virtual attendees. How to Plan Hybrid Events. Generate sponsorship revenue?

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Nunify

FEBRUARY 12, 2023

Generate a list of 10 event sponsors for the fintech industry The list surely got narrowed down with more relevant names. How about we check if one of these brands are open for sponsorship. Would you know if Mastercard is open to event sponsorship ? Do you know who to reach in the marketing or sponsorship department ?

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Social Tables

OCTOBER 5, 2023

In a rapidly evolving digital landscape, event technology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. Cvent ’s event planning suite.

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Socio Events

MARCH 27, 2023

It surprises event planners and managers to know that treating virtual goings-on like in-person events is a good rule of thumb throughout the whole process—all it takes is a little best-practice tweaking for the virtual environment. Here’s everything you need to know to plan a stellar virtual event from start to finish.

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Eventscase Blog

APRIL 27, 2023

Regardless of the event format, there are two common goals that any event organiser would want to achieve: to reach the widest audience possible and to increase potential income. we talked about the latter—particularly on monetising events through sponsorships. In our last session of ‘Did you know?’,

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SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right event technology to do the same in the virtual space. 1) Unite Your Marketing and Sales Teams.

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Momencio

OCTOBER 8, 2023

Measuring event success metrics regularly instills a data-driven approach. And if you have a completely integrated event tech stack that gathers data for you, this is straightforward. The Impact of Event Planning on ROI Successful events are methodically planned and performed; they do not happen by luck.

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Eventscase Blog

MARCH 19, 2024

Confex is a year-round resource centre that showcases the latest developments in the industry and offers support to anyone looking for a “one-stop shop” for event planning and organisation. It was a gala full of music, humour and unbridled positive energy that highlighted the great work done by event agencies.

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Social Tables

NOVEMBER 12, 2021

Event signage is used in a variety of ways. For example, event signage can be used to: Advertise sponsorships Display product information Drive brand awareness Interact with event attendees Guide customers to a location Promote products and events Encourage attendees to share content on social media .

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EncoreAPAC

NOVEMBER 24, 2022

To ensure attendees value their time in the same room, you should use every tool available to help deepen that connection and spark more conversations at every opportunity. Digital enhancements and event marketing tools can ensure the event is fun, insightful, convenient and accessible. Virtual Sponsorship.

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Socio Events

AUGUST 4, 2022

The good news is that in-person events are alive and well, but that doesn’t mean virtual conferences were a temporary fad. That said, many event planners are still new to virtual event planning—and that’s ok. Virtual conferences are a specific type of online event. video conferencing and virtual event software ).

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Expo Pass

FEBRUARY 1, 2019

Why More Marketing Agencies are Finding Value in Events. More and more marketing agencies are seeing the benefit of managing events for their clients. This has broadened their focus from branding events to monthly training courses and smaller networking meetings. So what does this mean for the event industry?

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Socio Events

AUGUST 4, 2021

If you need some assistance and want to make sure you are budgeting correctly, check out our article on event management planning for more instruction and detail on event planning. Also, here are five event budget hacks to help you maximize your spending and get the most out of every event dollar.

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Eventsforce

JANUARY 14, 2020

Want the lowdown on all things event technology? Event technology has fast become a critical aspect of all event planning activities over the last few years. Knowing what technology to use and what value it should bring to events and attendees is something organisers can no longer ignore.

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GEVME

JANUARY 17, 2019

Event summary statistics. Sponsorship management. Non-profit event organisation. Generally, you can organise events both off and online, create and manage an attendees list , and discover even more useful tips and tools for successful event management. Attendee management. Badge management. Conferences/conventions.

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Endless Events

APRIL 4, 2023

If an in-person event is still too expensive for your pharma event, opt for a virtual event instead. All you need is the right event technology platform. Use targeted pay-per-click ads, email marketing, social media, and influencer partnerships to get people talking.

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Eventbase

SEPTEMBER 20, 2018

What does gamification mean, and why has it become a leading trend in the event technology world? In short, gamification is the process of taking concepts that are typically used in games, such as point systems, scoreboards and prizes, and applying them to your event marketing goals. Up your event app adoption?

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CadmiumCD

DECEMBER 29, 2020

In 2020, conferences and trade shows that used eventScribe for their events got creative with making money and delivering ROI to sponsors. Take a look at these fun sponsorship opportunities that are perfect for any event. Education is the core of many of our events. Consider All Aspects of Your Event.

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Socio Events

AUGUST 10, 2022

Virtual event platforms are a major asset in this area. Leverage your event technology to drive networking opportunities and create a more engaging, satisfying virtual experience. If you’re worried about your virtual event going off without a hitch, it’s a good idea to collect real-time feedback from your virtual attendees.

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Hubilo Blog

JANUARY 7, 2020

Event planning has been ranked as one of the most stressful job s out there for consecutive years. Event planners are required to manage a lot of tasks simultaneously with deadlines getting shorter by the day. There are multiple pain points in the process of event planning and management. Shorter Lead times.

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Endless Events

JUNE 10, 2022

Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. Survey Your Audience To Get Post-Event Feedback.

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GEVME

MARCH 13, 2019

Early bird ticket sales are a fantastic idea for event planning. By offering a discount of between 20–40%, you can really promote your event for attendees and significantly boost your ticket sales. Our event ticketing software will help you on your way to selling more tickets for events with early bird options.

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Socio Events

OCTOBER 19, 2022

After all, it’s easy to get overwhelmed by the many different types of events you can choose from. And yet, each event type plays an important role in a company’s event marketing strategy. We’ve compiled a list of eight types of events to make sure you start off in the right direction. Download now.

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Socio Events

NOVEMBER 9, 2022

Event planning is full of surprises, which is why it pays to be ten steps ahead. Whether it’s marketing to attendees and driving registration or establishing a budget and securing a venue, event planners need to navigate a host of responsibilities—each one as important as the last. Before you start planning.

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Expo Logic

FEBRUARY 5, 2020

Download this guide to learn how technology is being used to provide new opportunities focusing on increasing engagement among attendees, providing sponsorship opportunities, creating additional event revenue streams and more. Looking for more event solutions and advice? Contact us at eventtechgroup@communitybrands.com.

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