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How to Measure Event Marketing Performance and ROI

Marketo Events

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

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What is event marketing?

Event Farm

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

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Our Best Tips to Finding Engaging Conference Speakers

Endless Events

We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Below you will learn: What makes for an engaging speaker.

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How to Measure Event Marketing Performance and ROI

Marketo Events

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

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Top 99 keynote speakers every event planner must know about

Hubilo Blog

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 101
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Top 98 keynote speakers every event planner must know about

Hubilo Blog

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

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Hybrid event planning: an executive guide and 6-month practical plan

SpotMe Blog

There are different options to consider when understanding how to plan hybrid events. We’ve listed 3 types of hybrid events for you to choose from. Live hybrid events. These are events where all speakers are physically present at the event venue. Hybrid events with on-demand engagement. What they are.