PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

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Event Marketing Marketing Trade Shows Social Media 98

Eventmobi

JULY 5, 2023

Read on to learn about: The type of marketing your association should do The 8 steps you can take to build an actionable strategy How to use digital & community marketing to market your membership program How to use event marketing for your association And several association marketing tools to add to your arsenal!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Book a demo today!

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Event Marketing 2019 Marketing 2014 98

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Eventory

MARCH 8, 2018

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing.

Event Marketing 111

Event Marketing Marketing Advertising Trade Shows 111

Socio Events

SEPTEMBER 1, 2022

But when the big day comes, nobody shows up. A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States.

Trade Shows 52

Trade Shows B2B Fashion Social Media 52

Endless Events

OCTOBER 5, 2018

The Many Challenges of Event Marketing. Putting a finger on the exact contribution of events to a brand’s bottom line isn’t easy, especially when you are using several strategies rolled into one comprehensive campaign. The venue is essential to your event’s success but choosing the right one is never a walk in the park.

Event Tech 92

Event Tech Tech Social Media Trade Shows 92

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Hubilo Blog

MARCH 7, 2020

Previously for 20+ years, she has been an instructor of Special Event Planning and Sustainable Event Operations. Rachel Wimberly : Another passionate and amazing women leader in the events industry! Rachel in her wide career of journalism and events has mastered Trade Shows. Liz launched Liz King Events.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. CMM (Certified Meeting Management) by MPI.

Event Planning 133

Event Planning Government Event Management 2014 133

Social Tables

AUGUST 4, 2017

The inspiration for your events can come from just about anywhere: event planning magazines, colleagues, other events, or social media. By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. Want event planning magazine content digitally?

Event Planning 117

Event Planning Trade Shows 2002 Social Media 117

Eventscase Blog

APRIL 5, 2024

Facilitates Content Dissemination and Viral Reach In a world where content is king, effective event filming ensures that content is not only seen and heard in the moment but also shared and distributed widely after the event. Event streaming platforms such as Eventscase can help you with this task.

Social Media 59

Social Media Sports Trade Shows Technology 59

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 86

Marketing Sports Hospitality Tourism 86

Nunify

FEBRUARY 16, 2024

To pass down traditions, stories, and customs from generation to generation Provide a platform for education and intercultural exchange To strengthen community bonds To express gratitude for life’s joys and blessings like bountiful harvests etc., Stay up to date with latest market research, thought leadership and industry trends.

2024 52

2024 B2B Trade Shows Education 52

ePly

FEBRUARY 13, 2024

Attendee education – When you give your attendees something of value, it often forms relationships, but it can also increase their knowledge about your products or services and your company, which can encourage customer loyalty. When your event attracts new talent without a huge headhunting investment, that’s a win.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60

Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. Online fundraising Want the fundraising without the event? Here’s fifteen.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Stova

OCTOBER 26, 2023

Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. The virtual event market is expected to grow more than 20% annually, reaching $617 billion by 2030. Then, pump up engagement with a social media event wall.

2024 52

2024 Social Media Event Apps 2030 52

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

Marketing 79

Marketing Trade Shows Event Marketing Education 79

Endless Events

OCTOBER 19, 2018

Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers. Event Leadership Institute. Gallus Events.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Eventsforce

MARCH 11, 2021

Want the lowdown on all things event tech? In this month’s round-up of top event tech stories, we look at the hype behind Clubhouse – the chat-based social media platform that’s been taking the industry by storm. And event marketers are watching it closely. In your inbox, every week. .

Tech 92

Tech Social Media Wireless Event Tech 92

Eventmobi

JULY 13, 2023

Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. You’re not just looking for someone who can fill a slot in your schedule; you need dynamic individuals who can captivate an audience, communicate effectively, and make your event truly memorable.

Speakers 195

Speakers Advertising Contracts Negotiating 195

Bizzabo

SEPTEMBER 10, 2020

Event goal: Aside from the potential for ongoing audience engagement, companies can use a virtual conference series to collect valuable data they can use to improve their products or services. Example: The Unleash Summit series and the #SMWOne conference series both provide examples of these event types. Virtual Trade Shows and Expos.

Trade Shows 72

Trade Shows Speakers Conference Financial 72

Event Marketer

APRIL 17, 2023

“I talk a lot in my courses about personal and social competence. Trade shows are the perfect place to inadvertently get yourself over-exhausted because you just stay out—going out with clients, talking all day and then going out to dinner. Personal competence means being self-aware of how am I feeling right now? Colliver says.

Trade Shows 95

Trade Shows Consulting 2009 Meetings 95

Plan Your Meetings

SEPTEMBER 3, 2018

Other examples of effectively designed event websites. RELATED STORY: 10 lessons for creating social media videos. Select the right social media channels. The goal of event marketing is to reach people where they are. And in 2018, people are on social media. Launch an email campaign.

Social Media 58

Social Media B2B Marketing Trade Shows 58

Stova

MARCH 20, 2023

ESPA Annual Conference January 20 - 22, 2023 – Pittsburgh, PA The Event Service Professionals Association (ESPA) is dedicated to elevating the event and convention service profession. Through education and networking, members learn vital skills to be more effective in their pivotal roles, while building career-long connections.

2023 52

2023 Conference Healthcare B2B 52

Bizzabo

OCTOBER 12, 2018

We’ve compiled this list to help event planners to complete every task on their list. From optimizing your event website to ordering premium merchandise to automating your social media, you’ll find just about everything you’ll need to plan your next big event. Websites for Event Planning and Management.

Social Media 59

Social Media Trade Shows Event Marketing B2B 59

Bizzabo

JULY 5, 2019

Check out how events can play a leading role in your conversion strategy. As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers. What is the Marketing Funnel? Networking Events.

Marketing 68

Marketing Trade Shows B2B Sponsorships 68

Planning Pod

MAY 2, 2020

The growth of the Internet since the start of the 21st century has been immense, touching almost every part of our lives, from education to commerce to communications to entertainment. Similarly, it has also touched practically every aspect of how we plan and manage events and, in the last decade, how we produce and broadcast events.

Social Media 195

Social Media Technology Entertainment Marketing 195

Bizzabo

JULY 3, 2019

Topics discussed in this Event Heroes interview include: Growing a career in events. Achieve business outcomes with events. Measuring event ROI. Scaling a global events brand. Building rapport with social media. BRANDON: You are currently Senior Events Manager at Showpad.

Trade Shows 59

Trade Shows Social Media Events Marketing 59

Event Farm

SEPTEMBER 28, 2017

Segmenting guests pre-event makes it even easier to customize their experience once they’re on site. For example, at conferences, trade shows or exhibits, take it one step further and guide certain guest subsets to specific areas on-site. During the event, Refinery29 partnered with Snap, Inc.

Marketing 179

Marketing Trade Shows Social Media Technology 179

e2m.live

FEBRUARY 4, 2019

Some AR-based apps work like this- event attendees can scan QR codes, unlock information bubbles, set destinations and follow visual landmarks overlaid on their mobile devices. 2: AR to add more ‘Fun’ to events gamification: AR can add more fun to events gamification, entertain attendees, educate in a fun way and raise the engagement.

Event Tech 72

Event Tech Tech 2019 Social Media 72