Sat.Oct 08, 2022 - Fri.Oct 14, 2022

Data Marketing for Events: Creating a Holistic Strategy


In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy.

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Six fundamental ways to make a better conference

Conferences that Work

The other day, a client booked an hour with me to discuss how to make their conference better. Not much time, but enough for us to uncover and for me to suggest plenty of significant improvements.

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Business Events Are Back, and so Are Budgets


Skift Take: American Express’s 2023 Global Meetings and Events Forecast predicts a strong rebound in meetings and events for next year, with a swift return to pre-pandemic volumes and a corresponding jump in budgets. Julie Moline Read the Complete Story On Skift Meetings. Business News

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Incorporate Immersive Dining Trends into Your Next Event

Special Events

Get inspired by these experiential eating ideas

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Why Experiential Marketing Works

Tigris Events

[…]. The post Why Experiential Marketing Works appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing. Blog B2C Experiential Marketing Opportunities Brand Experience Agency Experiential Marketing

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More Trending

Top 2 CEMA Executives Resign


Skift Take: As the industry gathers together for IMEX in Las Vegas, news broke that Kimberley Gishler, president and CEO, and Olga Rosenbrook, director of programming and member services of the Corporate Event Marketing Association (CEMA) — an organization that PCMA acquired in December 2020 have resigned.

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Event Sponsors: 9 Proven Tips To Find The Perfect Sponsors

Endless Events

Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. You can recoup your costs by charging attendees, but there’s a limit to what people will pay to attend. How can you boost your margins? Event sponsors. . Sponsors are the way to go.

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‘One Tree Planted’ for every Christmas Party confirmed

Event Industry News

Lime Venue Portfolio is planting a tree for every Christmas Party booking confirmed between the 27 th of September and the 30 th of November, as it looks to provide even more incentives for businesses to meet during the festive season.

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Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event

Event Marketer

Benefit says it takes more than a pretty backdrop to make an influencer event sparkle.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

The Need for Belonging


Skift Take: In this episode of the Event Manager Podcast Megan Henshall, Global Events Strategic Solutions Lead at Google, joins to discuss inclusivity and the importance of belonging. Skift Meetings Studio Team Read the Complete Story On Skift Meetings. Diversity and Inclusion Podcast

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Easy as Pie: 3 Strategies to Refresh Your Events

Convene by PCMA

Just like a bakery has to refresh its pie offerings to give customers something new, event organizers need to adjust their events to the changing needs of audiences. “We We can’t continue to operate as if one version of our event serves all the people we seek to attract.” — Beth Surmont.

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Using data to improve your event

Event Industry News

There is a joke in the event industry that event leaders either believe that they don’t have enough data to make data-crunching worthwhile, or that they have too much data to know where to start.

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Office Budgets Reallocated to Offsite Meetings

Skift Meetings

Skift Take: When an entire company works remotely, it is vital to gather everyone together to create team camaraderie occasionally. In many cases, these retreats are more expensive than the rent the company was paying, which is just fine. Andrea Doyle Read the Complete Story On Skift Meetings.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

4 Ways to Attract Attendees With a Buzzworthy Destination


Skift Take: With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl.

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Bose’s Noisy Product Demos Showcase the Power of its Noise-cancelling Earbuds

Event Marketer

An LED ticker tunnel served as a share-worthy entry moment.

IMEX 2022 ‘Pathways to Clarity’ Showcased Sustainability and Mental Wellness

Smart Meetings

IMEX 2022 concluded its 11 th American run Thursday following a thunderous return with over 12,000 people in attendance at Mandalay Bay Convention Center in Las Vegas, a 45% increase over last year’s event due to pandemic travel restrictions.

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Green & Fortune Supports Hospitality operator helps its people with extraordinary winter payments

Prestige Events Magazine

Green & Fortune, award winning independent hospitality company, has announced additional payments as it supports its team through the adverse economic climate.

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Collective Wisdom Powers Skift Meetings Innovation Lab


Skift Take: Skift Meetings held an Innovation Lab during IMEX’s Smart Monday centered on conversation and collaboration. Fifteen event “scientists” facilitated discussions amongst the group of 110. Learn what’s on the minds of your peers. Andrea Doyle Read the Complete Story On Skift Meetings.

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Metaverse Q&A: State Farm and iHeartMedia Weigh in on Their New Roblox Activation

Event Marketer

Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We’re

IMEX 22 Welcomed Record Number of Attendees

Smart Meetings

IMEX America in Las Vegas returned to pre-Covid numbers this week.

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Wembley Stadium joins the AEV

Event Industry News

The Association of Event Venues (AEV) has announced that Wembley Stadium, the home of English football, has joined the association.

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Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Your guide to virtual event production in 2022

Socio Events

Behind the scenes of every amazing event is an event producer calling the shots, coordinating content, and ensuring every audience member has an unforgettable experience.

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4 tips to attract visitors to your trade show booth


How do you attract visitors to your booth? Is there a reliable answer to this question? Trade shows provide a valuable opportunity to make serious face-to-face contacts. And as we all know, consumer perception of a brand is greatly influenced by how it is presented in person.

Global DMC Partners Releases 2022 Destination Index

Smart Meetings

Global DMC Partners (GDP), the network of independent destination management companies and event service providers, has recently unveiled its 2022 Global Destination Index , which highlights the most popular meeting and incentive destinations around the world, according to booked and pending business across its worldwide partners.

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Mandalay Bay announces $100M remodel of 2.1 million-square-foot convention center

Event Industry News

Recognized as one of the country’s preeminent meeting and trade show destinations, Mandalay Bay Resort & Casino unveiled details today around the $100 million remodel of its 2.1 million-square-foot convention center.

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot. Sustainability Label: Coming Soon


Protecting our environment and caring for the communities that depend on it… these things are no longer a matter of choice. And as event organizers impose ever-stricter sustainability standards, the demand for ecologically and socially-responsible supplie

venue spotlight: mr fogg’s


as the winter months are approaching, it is time to plan your work christmas party and we have a new recommendation that is perfect for a christmas celebration. mr fogg’s apothecary, new to 2022. it is located on brook street in mayfair, opposite the famous claridge’s hotel.

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More In-person Meetings in 2023, Says Amex GBT Forecast

Smart Meetings

The return to in-person meetings has been trending over the last year. This is expected to continue well into 2023, according to a new report, “ 2023 Global Meetings and Events Forecast ,” by American Express Global Business Travel (Amex GBT).

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