The Planner's Lounge

FEBRUARY 9, 2024

Marketing is not just about shouting your brand from the rooftops; it’s about strategic communication, understanding your audience, and maximizing your resources to give the best results possible. Today, let’s dive into creating a marketing plan for your wedding planning business.

Marketing 52

Marketing Social Media Consulting Advertising 52

Eventmobi

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

Social Media 195

Social Media Marketing Event Management Events 195

Attendease

NOVEMBER 14, 2023

With various digital marketing channels also playing a huge role in face-to-face, hybrid or virtual event promotion today, optimizing your event website for registrations and attendance is crucial. According to Bizzabo , many event organizers are spending an increased budget on marketing their events.

Social Media 195

Social Media Speakers Management Event Management 195

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. You create emails, blog posts, social media posts, videos, visuals, and podcasts about it.

Marketing 147

Marketing Social Media Event Marketing Events 147

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? What does it really take to engage social media audiences?

Social Media 112

Social Media Tech Venues Marketing 112

Event Planning BluePrint

OCTOBER 24, 2022

So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . Mastering event marketing is so important that, according to Harvard Business Review , 52 % of business owners claim that event marketing is THE marketing channel that drives the most ROI.

Event Marketing 90

Event Marketing Marketing Social Media Events 90

Guidebook

JUNE 21, 2018

Download our free, 300-page workbook and handbook, the Professional Event Planning Guide. From concept and planning to marketing, executing and follow-up, this 70-page eBook includes: Worksheets, to-do lists and timelines. Step-by-step marketing plan. Part 2: Marketing Your Event. Find out in this section. Tell the world.

Event Planning 138

Event Planning Insurance Social Media Corporate Meetings 138

Eventmobi

FEBRUARY 21, 2024

With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Download the free Sponsorship Strategy Guide to learn how! Download Now 1. Providing sponsors and exhibitors with real value requires more than just offering premium booth space.

Sustainability 195

Sustainability Sponsorships Banking Social Media 195

Event Planning BluePrint

OCTOBER 24, 2022

So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . Mastering event marketing is so important that, according to Harvard Business Review , 52 % of business owners claim that event marketing is THE marketing channel that drives the most ROI.

Event Marketing 71

Event Marketing Marketing Social Media Events 71

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

2020 139

2020 Marketing Social Media B2B 139

GEVME

MARCH 24, 2022

From event marketing to sponsorships, the metaverse is likely to set the future of events. To know about this, we invited Michelle Nicole McNabb , Founder & Director of Emenee Marketing N Events , on the third episode of Event Exchange, to shed light on the impact of metaverse on event marketing and sponsorships.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Eventmobi

SEPTEMBER 8, 2023

So, to get the most value out of your event website, you need to treat it as a powerful marketing opportunity. Download Now What Makes a Good Event Website? Whether it’s registering for the event or downloading the agenda, make sure it’s easy for users to understand what you want them to do. An event calendar?

Social Media 195

Social Media Speakers B2B Tech 195

InitLive

AUGUST 12, 2019

Every year, thousands of attendees from all over the world come to the Social Media Examiner's three-day mega-conference, Social Media Marketing World (SMMW). Read on to discover why the Social Media Examiner invests in their conference's volunteer program each year with InitLive. Event scope.

Social Media 49

Social Media Conference 2019 Management 49

Attendease

JUNE 20, 2023

If you’re used to yesteryear’s clunky, outdated software, you might not realize how much time you spend switching between tools, downloading reports, and trying to make different systems talk to each other. Put your marketing efforts on auto-pilot Say goodbye to using separate tools for your landing page, website, and marketing.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Eventmobi

JANUARY 26, 2020

Over the past decade, we have all been amazed to see the impact social media has had on the event industry. Social Media Dashboard for Events, Conferences and Tradeshows. EventMobi Social Media Dashboard: Influencer Management. Social Media Account Analytics. Social Media Wall.

Social Media 39

Social Media Conference Marketing Event Marketing 39

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Eventbrite UK

DECEMBER 19, 2019

In a world of diminishing social media returns, Instagram is a breath of fresh air for event marketers. Not only is it the second-most downloaded free app in the Apple app store, 1 billion people use Instagram every month, with 80% of users following at least one business.

Social Media 140

Social Media Event Marketing Marketing Events 140

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Spread the word through social media channels, the company blog, and a targeted email campaign. Email Marketing. Download our whitepaper here. Event Websites.

B2B 307

B2B Social Media Event Marketing Events 307

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. Download Worksheet. What's your event ROI? 4) Hashtags Don't forget hashtags.

Social Media 60

Social Media B2B B2C Advertising 60

Eventmobi

MARCH 23, 2023

With so many marketing channels available to your sponsor companies, you can no longer assume they will return year after year to exhibit at your event. This allows their sales and marketing teams to easily prioritize who to reach out to. Today, providing them with real value must be more than just offering premium booth space.

Sustainability 195

Sustainability Social Media Events Marketing 195

Attendease

JANUARY 23, 2024

It requires you to use all of your marketing channels and tools, including your website. A higher number of visitors means that you’re getting the visibility you want, but this could be attributed to other channels in addition to SEO, like social media or email marketing. Organic traffic. Conversion rate.

Social Media 195

Social Media Events Marketing Management 195

Eventmobi

MAY 19, 2021

Below is an example of a tiered sponsorship model: Free Resource: download this handy guide that shows you how to create event tech sponsorship packages. Marketing Communications. Include the sponsor’s logo on your event registration page and any marketing communications promoting the event, such as registration invite emails.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Eventmobi

OCTOBER 6, 2022

Strong Marketing to Create Buzz. Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere. More tools are coming onto the market to make this easier. Download the Guide to Ultimate Gamification. Strong Marketing.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Provide them with assets to share on social media to easily help with the job.

2022 366

2022 Social Media Advertising Financial 366

SpotMe Blog

JULY 25, 2021

Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. 5) Social Media Marketing World. Trade shows. Training seminars. Product launches and demonstrations.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

GatherHere

DECEMBER 17, 2018

Close to half the world’s population (more than 3 billion people, in fact) are active on some type of social media. So, it’s easy to see why businesses, particularly places that host private events, are using these online tools to amp up their marketing strategy and reach new audiences.

Social Media 35

Social Media Marketing Events Venues 35

Skiddle

MAY 2, 2023

All of these are set to be advertised to our millions of monthly website visitors as part of our 2023 ‘Destination Ibiza’ marketing campaign. Simply click or tap the image below The post Skiddle launches ‘Destination Ibiza’ marketing campaign for 2023 appeared first on.

2023 52

2023 Marketing 2022 Banking 52

GEVME

MAY 30, 2018

All of these goals can be translated into content that embraces various forms: Social media posts. Many event management teams appoint one person whose responsibility it is to span different social media accounts and provide fresh event insights, manage online conversations, and answer questions. Email marketing.

Social Media 231

Social Media Marketing Advertising Events 231

Eventmobi

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward. Making your brand stand out. Especially when it comes to showing your members they matter.

Social Media 195

Social Media Event Apps Events Management 195

Showclix

DECEMBER 9, 2019

Have you utilized TikTok yet for your event marketing? TikTok, for those unfamiliar, is a social network for sharing short videos. It’s one of the most downloaded apps in 2019, has more than 500 million active users, and 90% of its users are on the app at least once a day. Participate in Trends. Utilize Hashtags.

2020 67

2020 Marketing Social Media 2019 67

Socio Events

FEBRUARY 15, 2023

Content, social media, video—the list goes on. That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. Why, exactly, is email marketing effective? What is pre-event email marketing? In an ideal world, event marketers wouldn’t need to worry about promoting an event.

Marketing 97

Marketing Speakers Event Apps Events 97

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. That’s why many companies also leverage this marketing channel to launch new products.

Trade Shows 52

Trade Shows Marketing Social Media B2B 52

Event Farm

MARCH 24, 2023

In our most recent virtual event, “Crafting the Event Experience – Part 7,” Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, and Gizzella Diaz, Marketing Manager at Event Farm, explored how event planners can approach their events with a marketing lens that turns great experiences into great results.

Social Media 183

Social Media Marketing Event Planning Events 183

Eventmobi

JULY 26, 2023

While a full week of in person events would require a lot of resources, it’s much less complicated to schedule social media shout outs, webinars, and virtual games in close succession. Download Now 15 Virtual & In Person Member Appreciation Ideas Ready to show your members your gratitude?

Social Media 195

Social Media Education Advertising 2022 195

Expo Pass

JUNE 27, 2022

Attendees are registered for your event and downloaded the event app. Instantly view or download session materials. Any extra materials from sessions, such as marketing decks, studies, or readings, can be easily downloaded through the event app. Social media integration. Top event app features for attendees.

Event Apps 104

Event Apps Social Media Speakers Travel 104

Expo Logic

FEBRUARY 27, 2020

But an event app is only as good as the number of attendees that download it. Here are the ten best ways you can maximize value and increase download numbers. Download the full guide to receive all ten for free. All too many conferences make the assumption that their attendees will guess that they have an app and download it.

Event Apps 36

Event Apps Social Media Education Speakers 36