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Navigating the Top Challenges of Corporate Event Marketing

Attendease

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. How does this event align with our overall corporate strategy and goals for the year?

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How Top Brands are Championing Black Excellence Beyond Black History Month

IMG

It is important to prioritize the incorporation of diverse voices, perspectives, and talents into these events, ensuring representation in panel discussions, keynote speakers, and entertainment.

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Diversity Makes us Better: Best Practices to Build a Culture of Diversity and Inclusion

IMG

This virtual panel discussion was brought to you by Innovate Marketing Group. Kevin Iwamoto Kevin Iwamoto is a multi-award winning, highly recognized and in demand speaker, industry influencer, author, educator, and subject matter expert consultant in business travel, GDPR, SMM, meetings/events marketplace and personal branding.

Speakers 195
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What Is a Keynote Speaker and How Do You Find One?

Social Tables

With the power to influence, energize, ignite, and even empower an audience, an impactful keynote speech has the potential to make or break an event’s success. But what is a keynote speaker, exactly, and how do you go about finding the right one? What is a keynote speaker? What is the role of a keynote speaker? .

Speakers 117
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How To Leverage Your Virtual Corporate Events For Greater Results

Eventtia

Yet, soon enough, corporations have begun to realize how virtual events can offer benefits we won’t otherwise get from the traditional in-person formats, and virtual corporate events are simply here to stay. In this article, we will discuss the different types and ideas for virtual corporate events.

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Crafting Corporate Events That Resonate with Gen Z

Endless Events

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?