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Structuring Association Sponsorship Programs to Win

Eventmobi

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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11 Secrets for Successful Association Sponsorships in 2022

Eventmobi

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Download The EventMobi Sponsorship Strategy Guide to get started!

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How going virtual can multiply sponsorship opportunities

Event Industry News

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. The rapid move to virtual events has opened new ways to communicate and interact with target audiences and sponsors. As a matter of fact, there is no need to choose between two alternatives: the virtual experience can definitely add value to your next live event.

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Teach Your Sponsors Well

Velvet Chainsaw

If you, as a conference organizer or meeting owner, think selling sponsorships at your event is just about those four to five days when thousands gather face-to-face, think again. hosted by Velvet Chainsaw Consulting. Kim Skildum-Reid of Power Sponsorship. Sponsorship is win-win-win. Growth Strategy.

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State of Event Sponsorship in 2018 – #EventIcons Episode 97

Endless Events

Event Sponsorship is most essential part of every event. Organization can build a brand by making sponsor in live event which is engaging and driving business results. But how can an event prof make sure the sponsor aligns with the needs of the event? Event Profs RUN. Join us today to find out.

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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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VOK DAMS creates new position Global Head of Sales & Consulting

Event Industry News

The internationally operating agency VOK DAMS, one of the leaders in events and live marketing, has hired Sebastian Adam, who will strengthen the team with immediate effect in the newly created position of Global Head of Sales & Consulting.