Velvet Chainsaw

JANUARY 18, 2018

Established, successful conferences have leadership that are usually adept at incrementally improving their event each year. Or improving registration and marketing practices. Conference organizers must focus on both their customers’ needs—their pain points and problems to solve—and their aspirations—their wants and professional goals.

Conference 199

Conference Trade Shows Speakers Marketing 199

Attendease

JANUARY 3, 2024

Whether you’re hosting a keynote speech or a conference, your association can leverage engaging events to build member loyalty and make connections in your industry. However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values. Preferred communication channels.

Event Marketing 195

Event Marketing Marketing Event Management Social Media 195

Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. The holy grail of pricing is to make it value-based, or what the market will bear. C) Investors help activate the sponsorship through their pre- and post-conference marketing. Opportunities sell out.

Sponsorships 370

Sponsorships Conference 2022 2019 370

Eventmobi

JUNE 16, 2023

Where does your association drive revenue—and does it include a non dues revenue strategy? Integrating a non dues revenue strategy into your business plan will support your organization’s long-term growth and stability. Small staff Limited staffing can make it hard to start any new initiative—including a non dues revenue strategy.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Velvet Chainsaw

AUGUST 9, 2023

For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.

Conference 195

Conference Education Corporate Events Tech 195

Eventmobi

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Social Media 195

Social Media Event Apps Education Conference 195

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. This segmentation will enable you to craft more targeted and relevant marketing messages. This includes email marketing, content marketing , and search engine optimization (SEO).

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 57

Event Marketing Marketing Social Media Advertising 57

Expo Logic

JANUARY 4, 2024

Unlock the secrets of successful conference marketing. From digital strategies to early bird discounts, discover proven tactics to boost attendance. The post How To Market Your Conference appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

Conference 73

Conference Marketing Trade Shows Event Management 73

Attendease

JANUARY 6, 2023

Using third-party software shouldn’t act as an excuse to leave your branding behind: make sure you keep your brand consistent across all touchpoints with your audience, including the email invitation, the event website and registration process, the slideshow, and the web-conference itself.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360

Eventmobi

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Social Media 195

Social Media Event Apps Management Marketing 195

Eventmobi

JUNE 5, 2023

Remember that awesome swag you got from your last conference? Let’s explore some strategies that’ll help you rock your digital and onsite event branding! Event branding is a marketing practice that combines design elements, messaging, and visuals to create an event’s unique identity. Think back to our academic conference.

Social Media 195

Social Media Advertising Conference Marketing 195

Velvet Chainsaw

MARCH 22, 2017

You can make your conference the purple cow of all conference experiences. By creating conference experiences that help your participants think smarter! This means designing conference experiences that go full frontal ! The Traditional Low Level Cognitive Conference. Most conference experiences are passive.

Conference 208

Conference Speakers Education Meetings 208

Picatic by Eventbrite

JANUARY 11, 2023

Virtual events allow people to connect more than ever, with everything from webinars and conferences to concerts and fitness classes. We’ll cover some success strategies you […] According to data from Markletic, 35% of virtual event attendees are no-shows.

Conference 195

Conference Events Event Marketing Marketing 195

MeetingsNet

MAY 9, 2024

Part one of our feature on pre- and post-event strategies for year-round impact Organizations set lofty goals for their in-person meetings: educating participants, building business relationships, enhancing brand visibility, recognizing excellence, boosting business momentum, and so on.

Meetings 111

Meetings Education Conference Social Media 111

Velvet Chainsaw

SEPTEMBER 18, 2018

To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. Unless your a conference participant and we often have had enough!). They also want access to your conference budget. Evergreen conference practices that have promising results are often obscured by our obsession with fads and trends.

Conference 370

Conference Conference Planning Marketing Meetings 370

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Conference 295

Conference 2018 Marketing Tech 295

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Curiosity: “Lineup for ABC conference is out!”

Marketing 195

Marketing Sponsorships Speakers Events 195

Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.

Conference 321

Conference Social Media 2018 B2B 321

MeetingsNet

JUNE 10, 2020

Setting conference fees is tricky. The cost of event marketing, speakers, and staff. This article on conference pricing from The Balance Small Business blog was written pre-pandemic and is focused on live events, but its take on five basic strategies are evergreen.

Conference 110

Conference Retail Consulting Education 110

Velvet Chainsaw

NOVEMBER 6, 2019

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. No One Should Eat Alone.

Conference 392

Conference Education Attendance Marketing Conference Networking 392

The Castle Group

OCTOBER 10, 2023

Here’s my theory: It takes creative strategy to move ideas from concept to fruition. Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

Velvet Chainsaw

AUGUST 3, 2022

With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t.

Conference 195

Conference 2022 2019 Marketing 195

Velvet Chainsaw

MAY 22, 2019

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. The challenge with that strategy is that it’s very unlikely any real change will occur when the one team member who experienced the learning returns to work.

Conference 323

Conference Healthcare Sports Hospitality 323

InCharged

AUGUST 26, 2019

The post Experiential Marketing Strategy for Conferences & Trade Shows appeared first on InCharged. If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest?

Trade Shows 68

Trade Shows Marketing Conference Event Marketing 68

Attendease

JANUARY 22, 2020

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Experiential Marketing Summit. Wedding MBA.

2020 293

2020 Conference Education B2C 293

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Speakers Social Media Events 62

PCMA Convene

FEBRUARY 17, 2021

From the first day that we dedicated to going completely virtual, we knew we had to complete something from the ground up,” Ritter told session moderator David Saef, senior vice president of strategy at Freeman, which served as the platform for RSNA’s digital event. Post-event, the acquisition strategy shifted once again. “We

Marketing 116

Marketing 2020 Social Media 2021 116

Eventtia

AUGUST 12, 2022

Influencer marketing has been a hot topic up for discussion amongst many marketers for the past few years. Many companies are increasing their focus and shifting their marketing budgets to collaborate with influencers. What is influencer marketing? What is influencer marketing? Define Goals and Objectives.

Marketing 62

Marketing Social Media Events Advertising 62

Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 154

Marketing Conference Apparel Insurance 154

Nunify

JULY 7, 2023

Today, event apps have become a common sight at various events, be it conferences, seminars, concerts, or festivals. The actual challenge lies on how to craft an effective marketing strategy to promote this app and encourage attendees to download it. However, covering some basic ground can make a significant difference.

Event Apps 52

Event Apps Marketing Event Marketing Events 52

SpotMe Blog

OCTOBER 7, 2023

Organizing a medical conference that brings results can be stressful. That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps?

2024 130

2024 Conference 2023 B2B 130

Velvet Chainsaw

JULY 13, 2018

If there’s something strange in your conference-hood. Our cognitive frameworks—our mental models and paradigms—shape our thinking, behavior, operations and success of our conferences. We falsely believe that future conferences are just an extension of the past. Paradigm: We allocate resources to improve our conference logistics.

Conference 210

Conference Marketing Management Meetings 210

GEVME

MAY 30, 2018

A working content strategy doesn’t simply showcase the assets of an event, it also helps you boost registrations, increase brand recognition, and define the way people interact at events. What is a content strategy? A content strategy is a set of messages that you create and deliver throughout the process of organising your event.

Social Media 231

Social Media Marketing Advertising Events 231

Eventtia

FEBRUARY 8, 2023

Our experience shows that most companies treat events as supplementary, on-off marketing campaigns. This article will explain how, but first, let’s discuss revenue marketing. What’s Revenue Marketing Strategy? Revenue marketing flips the script to focus on what customers want.” Where Do Events Fit In?

Marketing 48

Marketing Education Events Conference 48

Eventmobi

JUNE 23, 2020

We asked Event Planners if they are planning to incorporate a hybrid strategy for events going forward, and if yes, to share their insights into how that will work. By using Livestreaming tools and collaborating with Virtual Event Providers, we are able to host small to large scale events, meetings, and conferences including weddings.

Events 370

Events Travel Trade Shows Food and Beverage 370

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Of course, this is EMS we’re talking about, so the compelling content was only part of the conference experience. Eliminate random acts of marketing,” Griffin said. Events are memorable.

2024 104

2024 Marketing Trade Shows Sponsorships 104