Velvet Chainsaw
FEBRUARY 16, 2022
High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. A conference hub should be a destination that participants want to go to when not attending sessions or walking the expo hall. Here’s what we came up with.
Velvet Chainsaw
JUNE 15, 2022
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. Thought-leadership inventory items — like sponsored sessions, tech demos, general sessions, and VIP experiences — are usually prime candidates for value-based pricing. Opportunities sell out. Opportunities sell out.
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Velvet Chainsaw
APRIL 24, 2019
As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Conference organizers who jumped on the big-data bandwagon are drowning in so much information, they can’t make sense of what changes need to be made. Overwhelmed by Big Data.
Velvet Chainsaw
NOVEMBER 16, 2022
In addition to the labor and skills shortage, even seasoned AV techs are a bit rusty. What are some other ways you have dealt with staff shortages at your conferences? Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. If you need 20 volunteers, get 25.
Conferences that Work
APRIL 1, 2024
On Tuesday, March 26, 2024 , I sat down with Martin Duffy and Paul Nunesdea on LinkedIn Live for an hour’s deep dive conversation about peer conferences: the participant-driven, participation-rich events I’ve designed and facilitated for over thirty years. Peer Conferences Unveiled—The Transcript! Here it is—enjoy!
Velvet Chainsaw
JULY 23, 2018
Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy. A Poverty Of Conference Content Marketing Success. Get specific.
Velvet Chainsaw
JUNE 14, 2017
The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. Application to Conferences. In my opinion, the first item — individualizing a conference experience for every attendee — isn’t scalable today.
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