ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Event Industry News

MAY 15, 2020

You can also view the recorded webinar on the short-to-medium term future of the UK events market, which includes thoughts from Founder, Sam Gill. You can see the main survey findings below, but it’s important to explain the Survey method before you look at the data here. 134 corporate buyers in the results pool.

Contracts 130

Contracts Corporate Events Government Venues 130

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” With more than 310 million smartphone users in the U.S.

Event Marketing 57

Event Marketing Marketing Social Media Advertising 57

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In-event surveys.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

Event Marketing 149

Event Marketing Marketing Tech Events 149

Event Industry News

JULY 2, 2020

“Post C OVID-19 – The Future of B2B Events”: Space Global’s international survey of c.500 500 senior B2B marketeers shows there is light at the end of the tunnel for the B2B events industry. Marketeers expect to be able to re-engage with events from October, after spend on B2B events recorded an 80% fall in Q2 2020.

B2B 142

B2B Marketing 2020 2021 142

Event Industry News

SEPTEMBER 28, 2023

The Annual Events Industry Salary Survey 2023 has announced a deadline extension to the 4th October 2023. The annual survey and white paper are produced by You Search & Select, in association with Cvent, DRPG and You Exclusive and is supported by the MIA.

2023 57

2023 Events Event Design Event Marketing 57

The Castle Group

SEPTEMBER 12, 2023

Post-event surveys are a great way to gather important feedback to further help you, as the event organizer, understand and analyze these factors. What is a post-event survey? Why are post-event surveys important? Feedback from those experiencing the event firsthand is crucial to increasing success.

Sponsorships 52

Sponsorships Food and Beverage Event Apps Speakers 52

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Attendease

JUNE 5, 2024

READ MORE : 3 Event Marketing Tips and Tricks for Associations 6 Proven Membership Retainment Strategies Ready to level-up your member experience? Or hook members with discounts on enticing events like conferences, in-person training, and meet-ups. Create a custom event website.

Event Management 195

Event Management Technology Social Media Management 195

Event Industry News

JULY 6, 2023

Venue Search London and the London Christmas Party Show have just published the results of their recent survey of over 160 corporate event buyers, revealing the changing trends and plans for companies’ 2023 end-of year celebrations.

2023 57

2023 Corporate Events Venues Events 57

Coterie Spark

JULY 4, 2022

Your conference was a hit. Having a strong post-conference marketing plan is an important tool in building brand awareness and setting attendee expectations for next year. Below are some examples of post-conference marketing efforts that we’ve seen pay off in a big way for hosts. You did it, you pulled it off. .

Conference 52

Conference Marketing Education Event Marketing 52

Event Rebels

JUNE 10, 2021

In the mad rush to get ready for a conference, it is easy to ignore one of the most important metrics of show – namely, who actually attended. This is a major mistake because knowing your attendees from your no-shows is very important for your planning, marketing and bottom line. Improved Surveying. Track virtual attendees.

Conference 77

Conference Trade Shows Banking Marketing 77

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. See also : 2020’s Upcoming Virtual Annual Industry Conferences. Think Virtual First .

2021 138

2021 Event Marketing Marketing Technology 138

Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Event Industry News

JANUARY 23, 2019

The number of events being held in the UK is falling, while continued scrutiny on meeting spend and return on investment (ROI) is driving a shift towards a more strategic meeting management approach. by 2022, the increased importance on ROI means the average number of events being organised is down. PWC – UK Hotels Forecast Report.

Conference 65

Conference Event Marketing Marketing 2018 65

Attendease

FEBRUARY 29, 2024

For instance, let’s say that you’re preparing to host a hybrid event , like a conference or networking session. Your event team will likely include the following roles: Event Manager. The digital engagement coordinator will send live polls, conduct Q&As, and manage the chat room during your event.

Sustainability 381

Sustainability Social Media Sponsorships Management 381

Event Industry News

FEBRUARY 24, 2021

Leading London agency, Story Events are undertaking a Corporate Event Buyers’ Survey this week to better understand event buyers’ thinking around the ongoing use of virtual and the safe return to live internal events, in the light of the clear roadmap presented by the Government on Monday.

Venues 57

Venues Government Corporate Events Consulting 57

Eventmobi

APRIL 14, 2023

But you can’t expect your event speakers to do all the work themselves. To get the most out of our event speakers, you need an event marketing strategy that equips them with the right information, tools, and resources to draw their network to your event.

Speakers 195

Speakers Social Media Event Marketing Marketing 195

Event Industry News

MAY 17, 2019

The results of Venue Search London’s recently published 2019 London Christmas Party Survey reveal that 99% of those holding Christmas Parties in London last year are likely to book parties in the 2019 season. There is also an increasing trend towards lunchtime events, now representing 22% of the total Christmas events market.

Marketing 61

Marketing 2019 2018 2016 61

Event Industry News

JUNE 16, 2021

AIM Group International, a company specializing in congresses, events and communication, publishes today the results of the survey Events in-person, hybrid or digital? The survey captured the viewpoints from over 200 representatives of pharmaceutical and biopharma companies from across all therapeutic areas. “At

Sponsorships 89

Sponsorships 2021 Events Marketing 89

Bizzabo

JULY 17, 2020

The COVID-19 pandemic has changed event marketing as we know it. That’s why we developed LEAD, a data-driven framework that helps event marketers navigate current changes in the industry. In this article, Bizzabo CEO and Co-Founder Eran Ben-Shushan shares how to successfully reshape your organization’s event strategy.

Event Marketing 67

Event Marketing Marketing 2020 Insurance 67

Velvet Chainsaw

JUNE 19, 2018

Improving digital learning and amplifying conference content to a larger audience is a high priority for most conference organizers. With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events.

Sponsorships 186

Sponsorships Education Conference Events 186

CadmiumCD

OCTOBER 16, 2019

Marketing is the most important thing that any business can engage in. It is all about having the right tactics in place to make people recognize the business and get people to attend your business’ events. Marketing to an online crowd is more effective with the following strategies. The Value Of Quality Content.

Event Marketing 40

Event Marketing Marketing Social Media Conference 40

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In-event surveys.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Attendease

MARCH 20, 2019

To ensure each event is executed smoothly, you need an event management platform to simplify everything from scheduling and marketing to registration and measuring attendee experience. An essential aspect of organizing and managing events is effectively scheduling sessions and speakers. So the event is over.

Event Management 284

Event Management Management Speakers Marketing 284

Attendease

FEBRUARY 20, 2024

Craft an exceptional attendee experience One of the most important pieces of running a successful corporate event is thoroughly understanding your target audiences so you can tailor the program to meet their goals and preferences. Conduct audience research through surveys and interviews early in the planning process to gain insights.

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Attendease

JANUARY 6, 2023

Using third-party software shouldn’t act as an excuse to leave your branding behind: make sure you keep your brand consistent across all touchpoints with your audience, including the email invitation, the event website and registration process, the slideshow, and the web-conference itself. Use Music to Help Set the Mood.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360

Attendease

FEBRUARY 20, 2019

You’d think that, given that the Oxford Economics and Events Industry Council reports that “meetings generated $1,294 of spending per participant,” event and meeting planners would be given budgetary free rein to produce the kinds of events needed to generate these economic returns.

2019 375

2019 Event Planning 2016 2018 375

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

2021 129

2021 2020 Event Marketing Hotels 129

Event Marketer

MAY 27, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths.

Apparel 109

Apparel Banking Transportation Entertainment 109

Eventory

FEBRUARY 14, 2019

Often, especially during big events, it’s hard to encourage attendees to leave their feedback and fill out a questionnaire. First-hand opinions and event survey are crucial to improve the event’s organization and evaluate its success. Paulina Malocha – Conference Manager at PROIDEA. Eventory: Welcome Paulina!

2018 80

2018 Speakers Conference Technology 80

Event Geek

FEBRUARY 18, 2018

Sponsoring industry conferences and exhibiting at trade shows can be great marketing strategies when done right. But every industry has hundreds of events per year and you have a limited marketing budget. So how do you choose which events to sponsor? Download the Event Sponsorship Scorecard. Get Your Copy.

Conference 90

Conference Sponsorships Trade Shows Travel 90

Eventmobi

SEPTEMBER 8, 2023

Will you add a photo gallery, share speaker presentations, or start promoting your next event? A strategic and branded event website is the cornerstone of your event marketing strategy. By following these steps, you can create a site that captures your audience’s attention and drives event registrations.

Social Media 195

Social Media Speakers B2B Tech 195

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe Summit is a digital experience conference.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Eventmobi

JUNE 5, 2023

Remember that awesome swag you got from your last conference? Still thinking about the event app that made navigating your weekend a breeze? Then you’re familiar with some top-notch event branding! Having a solid event branding strategy is important because it will: Make your event memorable.

Social Media 195

Social Media Advertising Conference Marketing 195

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55