Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. When done well, it can change participants’ attitudes and behaviors about a brand.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Attendease

NOVEMBER 1, 2019

This is why event sponsorship packages are crucial because they help you get more sponsors. You will likely have this information about event sponsorships in a PDF, which you can post on your event website and have your sales team share with interested sponsors. Sponsorship tiers and benefits. Sponsorship Tiers.

Sponsorships 257

Sponsorships Event Apps Events Speakers 257

Velvet Chainsaw

SEPTEMBER 22, 2017

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels. Dare to be different!

Sponsorships 278

Sponsorships Advertising 2017 Sustainability 278

Velvet Chainsaw

AUGUST 22, 2017

There’s a place for sponsored content in conference programs, if you’re thoughtful in your approach. As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value.

Conference 283

Conference Sponsorships Education 2017 283

Velvet Chainsaw

APRIL 30, 2020

The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. It’s the essence of content marketing and is being taken to new extremes in this crisis. Go ahead and read Seth’s post and then come back for the linkage to conference monetization.

Conference 444

Conference 2009 Sponsorships Speakers 444

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

Sponsorships 84

Sponsorships 2024 2023 Sports 84

Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. For instance, let’s say that you’re preparing to host a hybrid event , like a conference or networking session.

Sustainability 381

Sustainability Social Media Sponsorships Management 381

Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences. Let technology prove event sponsorship value.

Sponsorships 59

Sponsorships Trade Shows 2024 Sustainability 59

Event Farm

APRIL 11, 2017

Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. Just because you don’t have to worry about planning the logistics of the event, however, doesn’t mean you should avoid preparing for the conference completely.

Sponsorships 150

Sponsorships Conference Marketing Event Marketing 150

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Social Tables

JANUARY 27, 2021

Many event planning conferences were canceled or postponed, and most of those that weren’t took place virtually. While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business.

2021 193

2021 Event Planning Conference 2020 193

Eventmobi

AUGUST 5, 2022

Hero Conf: This two-and-half-day annual conference takes place in the US and UK. The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Event Goals.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Eventmobi

JULY 27, 2022

Simultaneous live hybrid conference and trade show. For our first hybrid event, we streamed conference sessions live to a virtual audience and hosted a virtual expo where attendees could book 1:1 video meetings with exhibitors. Greg Blazen, CEO, Trade Association. Event Type. Event Goals. We must deliver ROI. Event Data Impact.

Education 195

Education Sponsorships Conference Contracts 195

Event Industry News

AUGUST 20, 2020

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced. Tickets cannot be purchased for the Exhibition Marketer’s Masterclass.

Marketing 113

Marketing Sponsorships Trade Shows 2020 113

PCMA Convene

JANUARY 25, 2021

Repackaging your conference content is one way to offer value to your members, says Dave Lutz, CMP. Your annual conference always has offered the best, most advanced, and relevant learning sessions for your profession. Conference content product management requires a good deal of business acumen. Here are five tips.

Conference 111

Conference Sponsorships Education Consulting 111

ePly

MARCH 22, 2024

A great conference agenda defines the event’s purpose, who will speak and when, and the conference location and activity. It is the most important tool available for encouraging attendee engagement , establishing expectations for their experience, and guiding them to the right locations at the right times during the conference.

Conference 62

Conference Speakers Food and Beverage Venues 62

Velvet Chainsaw

DECEMBER 17, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. When done well, it can change participants’ attitudes and behaviors about a brand.

Sponsorships 70

Sponsorships Food and Beverage Advertising Contracts 70

Hubilo Blog

AUGUST 11, 2020

The rise of Virtual Education Fairs. The higher education sector has found sweeping ways of functioning post detrimental halt due to the pandemic. From cutting-edge online teaching methods to interactive webinars, the rise of ed tech has also seen proliferating demand for virtual education fairs. Higher attendance.

Education 97

Education Tech Social Media Sponsorships 97

Eventmobi

AUGUST 2, 2022

Whether you’re planning an in-person conference, a virtual summit, or a hybrid event that combines the best of both worlds, the event app you use will have a huge impact on your success. Diversified Communications ULC was gearing up to host their annual medical conference, known as Pri-Med Canada. Read the full case study.

Event Apps 195

Event Apps Tech Event Tech Healthcare 195

Eventmobi

MARCH 9, 2022

Education and assets: Perhaps the primary goal of your event is to educate your audience about a specific subject, or to create valuable assets for your business. If so, your goals should include the evergreen content and marketing assets you get as a result of hosting your event. Setting Specific KPIs for Your Hybrid Event.

Education 352

Education Events Sponsorships Travel 352

Velvet Chainsaw

JUNE 19, 2018

Improving digital learning and amplifying conference content to a larger audience is a high priority for most conference organizers. With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events.

Sponsorships 186

Sponsorships Education Conference Events 186

Stova

MARCH 17, 2023

The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.

Sponsorships 40

Sponsorships 2023 Negotiating Sustainability 40

Attendease

DECEMBER 13, 2023

From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. Early and enthusiastic marketing gets attendees excited to register right away. Once logistics are set, start promoting your event.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Eventmobi

JUNE 12, 2023

Networking opportunities Networking and making new connections are two of the biggest reasons why people choose to attend conferences. Here are 8 different examples: Conferences typically bring together a minimum of a hundred people to explore a topic or theme over the course of a few days. when they’re held in person.

2023 195

2023 Sponsorships Insurance Event Apps 195

PCMA Convene

MARCH 30, 2021

Maria Dempsey , CMM, DES, CSW, Wine Educator and Director of Hospitality and Events for Gen7 Wines recently completed the Digital Events Strategist course , offered by PCMA. I started learning it from the ground up and became a wine educator. I’m heading up sponsorship for the second year. Here is her story.

Hospitality 98

Hospitality Education Hotels Events 98

CadmiumCD

FEBRUARY 20, 2019

One of the most difficult tasks when it comes to planning out your event marketing is figuring out how to market your recorded conference. The Big Question: What Kind of Event is Your Conference? So, is your event a networking event or educational event? Networking Conferences. Also, consider sponsorships.

Conference 51

Conference Marketing Education Conference Networking 51

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

2023 72

2023 Marketing Sustainability Event Marketing 72

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Velvet Chainsaw

AUGUST 6, 2019

For those of you who organize large annual conferences and trade shows, there undoubtedly is a chicken-vs.-egg On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. egg debate.

Sponsorships 238

Sponsorships Trade Shows Advertising Education 238

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

Sponsorships 273

Sponsorships Education Banking Social Media 273

Smart Meetings

MAY 31, 2024

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

Hospitality 59

Hospitality Tourism Hotels B2B 59

CadmiumCD

DECEMBER 29, 2020

We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. In 2020, conferences and trade shows that used eventScribe for their events got creative with making money and delivering ROI to sponsors. Deliver Powerful Educational Experiences. Happy planning!

Trade Shows 105

Trade Shows Conference 2021 2020 105

Eventmobi

AUGUST 11, 2023

Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. PCMA PCMA is the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry.

Tech 195

Tech 2023 Event Tech Education 195

Velvet Chainsaw

AUGUST 28, 2019

Expos are the most disrupted element of association conferences today. If you’re still using “tradeshow,” “market place” or “exhibit hall” as names for the area where you feature solution providers—who are there to help your attendees deal with the problems and challenges they’re facing—it’s time for a rebrand.

Education 304

Education Conference Marketing Sponsorships 304

Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” Once the work is revealed, the public will be invited inside to try Coca-Cola Spiced and create their own flavor-inspired art. And the… –R.B.

Sponsorships 92

Sponsorships 2024 Banking Education 92

Event Marketer

NOVEMBER 6, 2023

–Marty McDonald, Founder and CEO, Boss Women Media Summit hosts Marty McDonald, founder of Boss Women Media, and Lady Jade, radio personality and producer, led the charge at the revamped conference. 30 to Oct. 1 in Dallas. A yoga class followed by a health and wealth conversation kicked off the event. And that’s taking care of business.

2024 109

2024 Sponsorships Financial Education 109

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing? Driving Education.

Marketing 79

Marketing Trade Shows Event Marketing Education 79