Event Farm

FEBRUARY 8, 2017

Even in today’s world dominated by social media and online interaction, many organizations still recognize the benefits of attending in-person industry conferences and tradeshows. Last year, HubSpot’s INBOUND Conference alone attracted over 19,000 attendees from around the world. These conferences have obvious benefits.

Conference 100

Conference Sponsorships Social Media Hotels 100

Eventbrite UK

AUGUST 7, 2017

The post The Best Social Media Tools for Event Marketers appeared first on Eventbrite UK Blog. Having a presence on social media is no longer enough! You need to up your game constantly and you can do this with the help of the best social media tools.

Social Media 122

Social Media Event Marketing Marketing Events 122

Bizzabo

MARCH 25, 2020

Nicola Kastner, Global Head of Event Marketing Strategy at SAP. When I was tasked to change [SAPPHIRE NOW], if I hadn't tapped on the expertise of Johann [Senior VP & Head of Global Events at SAP] and many, many others in the organization, we wouldn't have been successful in getting to where we were today.”.

Event Marketing 55

Event Marketing Marketing Events Global Events 55

Attendease

MAY 8, 2023

This is an exciting time to be digging into the event data analytics generated from your events. With so many new tech tools and sophisticated insights, event planners can be very strategic in increasing the ROI from conferences, trade shows, and events. Question 2: What Data Can I Get From My Email Outreach?

Trade Shows 195

Trade Shows Marketing Management Tech 195

GEVME

FEBRUARY 22, 2019

Here are the top useful books for professional event organizers, who want to succeed in organising events. The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action by Adrian Segar. This is a good book on how to design and execute remarkable conferences.

Event Planning 136

Event Planning Negotiating Corporate Events Tourism 136

Event Farm

JANUARY 3, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Phoebe Farber. Below is an example report looking at the dollar amount of pipeline influenced by events, and the events are broken down by field marketing events and conferences. Using Tech to Track Event ROI.

Marketing 196

Marketing Conference Sponsorships Tech 196

ePly

FEBRUARY 13, 2024

In a largely virtual world, events provide a more intimate, meaningful avenue for building brand awareness, driving leads, and increasing member or customer loyalty – especially when those events provide face-to-face or one-on-one opportunities. However, it isn’t enough to plan and produce an event.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61

2019 Event Marketing Marketing Social Media 61

Eventbase

OCTOBER 24, 2019

At the risk of preaching to the choir: event marketing works. Research from the Harvard Business Review found that 52 percent of business executives believe events drive more business value than other marketing channels. But as an event becomes more successful, there’s a risk of diminishing effectiveness.

Conference 40

Conference Event Apps Event Management Events 40

Bizzabo

JULY 30, 2020

Then look no further than our comprehensive list of 2020 virtual events and conferences. Use this list to learn how your peers are putting on well-executed virtual events and to gather ideas and inspiration for your own event. Virtual Conference Guide. 19 Digital Gift Ideas for Virtual Events & Conferences.

Marketing 73

Marketing Speakers 2020 Events 73

Cvent: Event Marketing

MAY 15, 2019

Your events may already provide an opportunity to get attendees reading—through an onsite bookstore or gift shop where they can browse titles for purchase. But have you considered books or eBooks as an event giveaway? Are you sending a post-conference survey? Is it easy to distribute? Will it improve attendee engagement?

Travel 48

Travel Speakers Events Meetings 48

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market.

Social Media 167

Social Media Marketing 2014 Speakers 167

Expo Logic

FEBRUARY 5, 2020

Augmented Reality, wearable tech, artificial intelligence - these are all hot tech trends you've been hearing about, but what do they actually mean to you as an event planner? Discover the latest tech trends and how each is being tailored specially for events in this eBook. Looking for more event solutions and advice?

2020 36

2020 Tech Event Tech Sponsorships 36

Expo Logic

FEBRUARY 5, 2020

Augmented Reality, wearable tech, artificial intelligence - these are all hot tech trends you've been hearing about, but what do they actually mean to you as an event planner? Discover the latest tech trends and how each is being tailored specially for events in this eBook. Looking for more event solutions and advice?

2020 36

2020 Tech Event Tech Sponsorships 36

Eventsforce

NOVEMBER 22, 2021

In this month’s round up of top event tech stories, we look at a new registration and ticketing platform that is set to transform the way organizers manage groups at meetings and events today. We look at some cool new tech to help with security staff shortages and live translations for virtual events.

Event Tech 98

Event Tech Tech Social Media Speakers 98

Eventmobi

MAY 27, 2019

But d idn’t make it to the Collision Conference? Don’t worry – we’re recapping our favourite event experience design innovations from Collision that can be easily implemented at your next event, no matter what your budget! Produces additional content for your event for pre/post-event marketing and follow-ups.

2019 170

2019 Trade Shows Sponsorships Event Apps 170

Event Farm

MAY 17, 2017

Each event and its audience is different, so your content should be too. If you are producing a more professionally-driven industry event like a conference, then LinkedIn and Twitter are your spaces. If it’s a fashion event, you’ll want to be all over Instagram. src="[link] align="middle">.

Social Media 144

Social Media Fashion Consulting Events 144

Eventbase

FEBRUARY 12, 2020

How can event managers appeal to the bleisure traveler? Here are four of our favorites: Select attractive destinations Negotiate extended conference hotel rates Offer companion or family passes for your event Use the event app to highlight bleisure information 1. There are many ways to appeal to the bleisure traveler.

Travel 52

Travel Negotiating Event Apps 2020 52

Eventsforce

MARCH 31, 2022

Well, for many months now you will have seen the events industry talking above all else about the return of in-person, pivoting back to in-person, the adoption of hybrid, and moving forward with renewed optimism. Event tech suppliers are certainly optimistic, as are those managing trade shows, conferences and exhibitions.

2022 98

2022 Trade Shows Tech Event Tech 98

Eventbase

JANUARY 30, 2020

Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. According to Forrester, 45 percent of global B2B technology decision-makers rely on conferences and trade shows to make technology decisions. The event app is a great place to start.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Eventbase

DECEMBER 5, 2018

Events are no exception to this phenomenon, and thanks to a bevy of new event technology , organizers can now provide personalized experiences – even at large-scale events. The utility is clear: chatbots let attendees get quick answers to their questions without having to search through FAQ documents or reach out to event staff.

Event Apps 74

Event Apps 2018 B2B 2016 74

Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. Survey them at the beginning stages of the event. Mark Knowles.

Event Planning 146

Event Planning Event Apps Speakers 2004 146

Event Farm

JANUARY 5, 2017

Whether you’re hosting a small-scale dinner to help close sales opportunities or hosting a larger conference, keep reading to learn about four metrics that will help you determine the success of your event. After your event is complete, sending a post-event survey is an important tool to determine the success of your event.

Social Media 157

Social Media Advertising Events Tech 157

Marketo Events

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. The event did not produce the return on investment (ROI) you had anticipated. It should go without saying that you need to invite people to an event. Decide which tactics you will use before your event. Make It Easy.

Marketing 167

Marketing B2B Trade Shows Social Media 167

Eventsforce

FEBRUARY 10, 2020

And while some event planners are still struggling with GDPR compliance , it seems the regulation has brought about a number of positive changes to our industry, especially with regards to event marketing, data management and data security. NEW eBook: The Event Planner’s Guide to Good Data Management.

Tech 94

Tech Event Tech Hotels Banking 94

Eventsforce

OCTOBER 23, 2019

We also have a cool new wearable device that promises to accurately predict an attendee’s attention and emotional engagement around an event. We look at new technology that bring 3D holograms to live events and a whole set of new transcribing and conference call tools that are ideal for today’s busy event planner.

Tech 83

Tech Event Tech Speakers Technology 83

Bizzabo

APRIL 21, 2020

Turn your stand-alone shindig into an event series. Take your conference, training seminar, or trade expo on the road and host it in multiple cities around the world. If you do, you'll reach more people with your company's message and improve event ROI. For marketers, this is a must-attend conference.

Entertainment 71

Entertainment Retail Education Sports 71

Guidebook

APRIL 10, 2015

And when it comes to event planning, there are some real kickers out there. This week we’ve been building a resource library for event planners. Effectively the bible of special events, Joe Jeff Goldblatt takes readers through every aspect of producing an event. It’s the undisputed king of event planning books.

Event Planning 107

Event Planning Negotiating Fashion Meeting Design 107

Eventbase

DECEMBER 4, 2019

Incentivize data capture Events are commonly one of the biggest line items in a CMO’s budget – on average, they account for about 24 percent of the marketing pie. Yet the number of event marketing professionals that can accurately calculate ROI is just 23 percent.

Sponsorships 52

Sponsorships Advertising 2018 Technology 52

Event Farm

FEBRUARY 27, 2017

From speakers to venue location, make your website an aesthetically-pleasing and on-brand one-stop-shop for any and all information your attendees might want to know about your event. Share video highlights from previous events. Survey event registrants. Create content about your event.

Speakers 100

Speakers Social Media Events Marketing 100

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market.

Social Media 60

Social Media Marketing 2014 Speakers 60

Eventbase

JULY 9, 2019

Consider an activity-led experience When attendees can actively engage with an event, they are almost guaranteed to better remember it — and even share it. In research by the Event Marketing Institute, it was found that 83 percent of consumers share content from events up to 15 times. Fit for the Fight.” JSON Code

Marketing 40

Marketing Event Apps Conference 2018 40

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Expo Logic

FEBRUARY 18, 2020

Event Resources. The Event Tech Group’s new website includes a dedicated library of event resources including videos, eBooks, and more. New resources are added regularly to provide guidance, industry news, and helpful information for event professionals. Explore the Event Tech Suite.

Event Tech 36

Event Tech Tech Event Planning Tools Speakers 36

Eventsforce

JANUARY 14, 2020

So which of these data metrics actually matter to event planners and which data collection tools are seen as the most effective for measuring success? Read: eBook – The Event Planner’s Guide to Good Data Management. #3 3 10 Essential Tips to Reduce Event Risk.

Event Tech 110

Event Tech Tech Social Media Sponsorships 110

Eventsforce

JULY 21, 2021

To help demonstrate the value of your hybrid event and what a sponsor is likely going to want to know, we have come up with four important considerations that event planners need to bear in mind. eBook: 10 Critical Steps to Run Successful Hybrid Events. Let’s take a look. 1) Shout About the New Opportunities .

Sponsorships 106

Sponsorships Events Trade Shows Tech 106

Corbin Ball

SEPTEMBER 13, 2016

Microsoft adds live event tool - Glisser - to PowerPoint. 6 Meeting Industry-Related Sites: ebook from Julius Solaris: The Future of Event Marketing. We specialize in technology tools and services to collect, manage and distribute educational materials at conferences and events. Got fun videos?

2016 60

2016 Sponsorships Trade Shows Travel 60