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3 Proven Event Marketing Strategies for Attendee Acquisition

CadmiumCD

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get exhibitors in on your event marketing strategies. Think of all your speakers.

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Creating Conference Goodie Bags for Virtual Events

Eventtia

No shows, people who are zoning in and out, and those that leave in frustration are only going to lower your ROI. So it’s up to you, the event organiser, to foster as much engagement as possible. And the traditional conference swag bag is a great way to do just that. Event information. Work-related goods. Digital swag.

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3 Innovative Ideas From Collision 2019 to Improve Your Event Experience Design

Eventmobi

But d idn’t make it to the Collision Conference? Don’t worry – we’re recapping our favourite event experience design innovations from Collision that can be easily implemented at your next event, no matter what your budget! Produces additional content for your event for pre/post-event marketing and follow-ups.

2019 170
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3 Questions You Should Be Asking About Your Event Data Analytics

Attendease

This is an exciting time to be digging into the event data analytics generated from your events. With so many new tech tools and sophisticated insights, event planners can be very strategic in increasing the ROI from conferences, trade shows, and events.

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A Comprehensive Guide to Event ROI

ePly

In a largely virtual world, events provide a more intimate, meaningful avenue for building brand awareness, driving leads, and increasing member or customer loyalty – especially when those events provide face-to-face or one-on-one opportunities. However, it isn’t enough to plan and produce an event.

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JOMO not FOMO

Eventsforce

Well, for many months now you will have seen the events industry talking above all else about the return of in-person, pivoting back to in-person, the adoption of hybrid, and moving forward with renewed optimism. Event tech suppliers are certainly optimistic, as are those managing trade shows, conferences and exhibitions.

2022 98
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3 tips for reinvigorating your event sponsorship program

Eventbase

Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. According to Forrester, 45 percent of global B2B technology decision-makers rely on conferences and trade shows to make technology decisions. Image via Event Marketer.