The Castle Group

NOVEMBER 7, 2023

Done correctly, thought leadership can not only help build credibility but increase awareness of one’s products or services, develop trust with your target audience, open doors to speaking opportunities, and more. It can be a powerful tool for connecting an individual’s ideas to a broader community or audience.

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Social Media Consulting Marketing Speakers 52

The Castle Group

OCTOBER 10, 2023

Integrated marketing is a cross-channel communications strategy focusing on throughline messaging to optimize audience engagement. Here’s my theory: It takes creative strategy to move ideas from concept to fruition. Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. Use an integrated marketing strategy.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

GEVME

JANUARY 21, 2021

In simple terms, a hybrid event is a combination of a virtual and live event, as in, there is a curated experience for the live audience and a virtual audience for the same event. No matter the type of event, in conventional form, the purpose of every event is to get the audience to register for the event and arrive at the venue.

2020 156

2020 Event Management Events Management 156

Eventtia

SEPTEMBER 9, 2022

Once you have identified target outlets and publications, contact individual reporters and editors directly. Use services proposal software to write the perfect press pitch, detailing how the event fits the publication’s focus and why their readership would be interested. PR is a vital part of event promotion. Think local.

Social Media 62

Social Media Speakers Marketing 2022 62

ePly

FEBRUARY 26, 2024

And while that all sounds great, you might be wondering exactly how you should go about doing that. Where do you start and how? First off, you’ll need a step-by-step guide that will show you where and how to begin. Then it should show you how to conclude your event proposal, how to market it, and bring it to life.

Negotiating 62

Negotiating Insurance Events Marketing 62

Attendease

MARCH 12, 2024

Webinars have become an increasingly popular event format for organizations of all sizes. Compared to in-person events, webinars provide a flexible, convenient, and cost-effective way to reach a broader audience. However, hosting a successful webinar that engages your target audience takes thoughtful planning and preparation.

Social Media 195

Social Media Speakers Events Financial 195

Hubilo Blog

AUGUST 18, 2020

Gamification can be the most authentic way to lead audiences towards interacting with each other and exhibitors as well. It also reminds them that they are not attending a webinar on their screens just by themselves, rather they are attending a virtual event with other people from across regions who share similar interests.

Social Media 98

Social Media Sponsorships Events Travel 98

Socio Events

FEBRUARY 24, 2023

But it takes more than publishing an event page or blog post and calling it a day. Define your budget and set achievable goals Knowing how much you’re able or willing to spend on an event in its entirety—including promotion—will help you when it comes time to put everything together. What makes a great event promotion strategy?

Social Media 52

Social Media Sponsorships Event Marketing Marketing 52

Nunify

NOVEMBER 21, 2021

Webinars and video-conferences have been a part of corporate work culture for sometime now. Besides webinars, the other formats of virtual events are virtual conferences, virtual trade shows, online product launches, virtual fireside chats, virtual job fairs, and lots more. Define your end goals. What attracts the audience ?

Trade Shows 52

Trade Shows Events Conference Technology 52

Event Farm

APRIL 11, 2017

This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. If you are in sales, ask what events and conferences are coming up and how you can get more involved. If you’re hoping to fully leverage your conference sponsorship to drive lead generation and. Get your sales team involved early.

Sponsorships 150

Sponsorships Conference Marketing Event Marketing 150

GEVME

AUGUST 12, 2020

How do you replace offline events? Here we have put together everything you need to know how to replace offline events with online events. For example, an online event management system can take care of many aspects of an online event, such as registration, audience engagement, security, analytics, and live streaming.

Social Media 156

Social Media Speakers Events Event Management 156

SpotMe Blog

JULY 21, 2023

What Is Event Registration Software and How Can It Help You? One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Does Event Registration Software Do?

2023 130

2023 B2B Events Management 130

Eventtia

OCTOBER 9, 2023

For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. We hope you find this event checklist useful and easy-to-use.

Event Planning 88

Event Planning Retail Social Media Speakers 88

Bizzabo

FEBRUARY 5, 2021

With the industry rapidly evolving, how can planners drive and improve audience engagement within this new paradigm? Define Your Metrics. Before even deciding on what engagement opportunities to provide, make sure to define what exactly you want to be measuring. Let's dive in! Were they using the polls?);

Social Media 110

Social Media Event Apps Entertainment 2021 110

The MICE

SEPTEMBER 9, 2021

Hannes leads the department that is responsible for all things relating to event evaluation—he and his team define the goals and objectives for the event, while the conceptual work and execution are done by a separate department. This blog post has been edited for brevity and clarity.

Trade Shows 52

Trade Shows Social Media Events B2B 52

e2m.live

OCTOBER 26, 2020

As an extension of the last aspect, you also have the added boon of being able to invite a relevant audience, regardless of their size, to also view/participate in the discussion if you wish to allow them. Make sure you have given a sufficient amount of thought regarding all the What, Why, Where, and How aspects that concern the event.

Social Media 98

Social Media 2020 Speakers Education 98

Social Tables

MARCH 2, 2021

Pricing For Properties For Planners Resources Blog Customer Stories Resource Library Training & Certification Podcast Product Updates About Cvent Log In Get Started Sign Up Free Request a Demo Home » Event Planning » How Much Do Wedding Planners Make? 7 Factors That Impact Salary How Much Do Wedding Planners Make?

Contracts 99

Contracts Event Planning Negotiating Consulting 99

Cvent: Event Marketing

OCTOBER 9, 2018

In today’s noisy and crowded marketplace, the top priority for event marketers is to stand out, capture attention and engage target audiences. When it comes to live events, audiences seek valued experiences and takeaways to help justify the time and cost they’ve invested in attending. Register now for the webinar.

Attendance Marketing 31

Attendance Marketing Event Marketing Marketing Events 31

Arlo Training & Events Software

APRIL 23, 2024

How can you improve your current training website to make it more accessible? In this blog post, we share ten beginner tips you can implement to start making your website more accessible. In this blog post, we share ten beginner tips you can implement to start making your website more accessible. What is web accessibility?

Consulting 51

Consulting Technology Social Media Marketing 51

SpotMe Blog

JUNE 28, 2023

But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is a webinar?

Marketing 147

Marketing Social Media Education Technology 147

The MICE

JULY 26, 2021

To hook and WOW audiences.’ . Hubilo creates experiences that are unique to virtual audiences. It’s easy to look at this technology and laugh at its simplicity, but back in the 90s, webinars had transformed businesses. Before 1995, the idea of virtual presentations or webinars did not exist.

Social Media 65

Social Media Speakers Events Education 65

e2m.live

OCTOBER 26, 2020

As an extension of the last aspect, you also have the added boon of being able to invite a relevant audience, regardless of their size, to also view/participate in the discussion if you wish to allow them. Make sure you have given a sufficient amount of thought regarding all the What, Why, Where, and How aspects that concern the event.

Social Media 52

Social Media 2020 Speakers Education 52

Event Farm

DECEMBER 12, 2016

This post was originally published on Attend by Event Farm 's blog, and was written by Phoebe Farber. Sales: Reach out to target list of invitees via email, social, phone, etc. SLAs between marketing and sales primarily focus on the process of passing marketing-generated leads over to the sales team for follow up. Because events are.

Marketing 100

Marketing Event Marketing Events Venues 100

Event Leadership Institute

MARCH 8, 2018

Defining goals and understanding how to measure success is the key to maximizing your event ROI. Defining goals and understanding how to measure success is the key to maximizing your event ROI. These four tech tips will help you use data to engage your audience and keep your event/tradeshow in the green.

Tech 40

Tech Social Media Technology Fashion 40

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan. What is pharma marketing?

Marketing 130

Marketing Social Media Healthcare Advertising 130

Planning Pod

JULY 27, 2022

Note that we will mainly discuss event sales tips here and leave topics like event marketing strategies, social media tactics and target audience outreach for other articles. When you are qualifying a new lead, you probably already ask for basic information like: Type of event (wedding, party, meeting, trade show, seminar/webinar, etc.)

Venues 103

Venues Hospitality Contracts Events 103

SpotMe Blog

OCTOBER 23, 2023

This article is based on session 1 of ‘ The Omnichannel HCP Event Engagement Series 2024 ’ with insights from Leslie Roberston (Founder and Owner, Open Audience ) and Pierre Metrailler (CEO, SpotMe ), two highly respected individuals in the pharma and events sector. But the question is: How do you measure all this?

Healthcare 130

Healthcare Events Marketing Education 130

SpotMe Blog

SEPTEMBER 22, 2022

How do we know? How has HCP engagement changed? Did you know that 50% of HCPs who sign up for a life science webinar don’t even show up? Did you know that 50% of HCPs who sign up for a life science webinar don’t even show up? There’s no doubt about it. On average 1–3% of their total annual sales.

Education 147

Education Healthcare Technology Event Apps 147

Planning Pod

APRIL 12, 2020

If you try to create an event that makes all audiences happy by including every idea and activity under the sun, then it doesn’t have any clarity and won’t resonate with anyone. For businesses and non-profits, this will probably be defined by the mission and revenue goals of your organization as well as occasion-specific objectives.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. With new ways to creatively connect, inspire, and share, event planners are excited to learn how to leverage hybrid events to their fullest potential. Concerts and festivals. Trade shows.

2021 130

2021 Conference Social Media Healthcare 130

SpotMe Blog

JULY 13, 2023

And if you’re an enterprise decision-maker, you’re under pressure to find a scalable solution that prioritizes optimized digital and content experiences that engage audiences and gather valuable customer insights. In this way, it provides others with direct, valuable information about how buyers make decisions in the business world.

2023 130

2023 Event Management Marketing Management 130

Planning Pod

MAY 2, 2020

Similarly, it has also touched practically every aspect of how we plan and manage events and, in the last decade, how we produce and broadcast events. But in the short term, there’s one glaring issue confronting many event planners: How do I get up to speed fast on planning and launching virtual events.

Social Media 195

Social Media Technology Entertainment Marketing 195

Social Tables

MARCH 24, 2021

But according to Merriam-Webster, a workshop is defined as “a usually brief intensive educational program for a relatively small group of people that focuses especially on techniques and skills in a particular field.” Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty.

Speakers 158

Speakers Event Planning Social Media Venues 158

GEVME

OCTOBER 30, 2019

How is The Event Industry Changing? These are usually things that are unlikely to impress the demanding audience. Defining the event style, you should clarify its primary goal. Extraordinary occasions have all the chances to get some functional resonance among the target audience, boosting your company’s success. .

Event Management 120

Event Management Management Social Media Entertainment 120

SpotMe Blog

MARCH 2, 2023

Sure, they’re key to gaging your audience’s level of interest and gaining insights into what they want, need, and expect from your event. To find out how sending pre event survey questions can upgrade your events, how to boost response rates, and which questions to include in your pre-event survey to get the most out of responses, read on!

Events 130

Events Speakers Healthcare Social Media 130

SpotMe Blog

JUNE 16, 2023

You know how hard it is to get HCPs to pay attention these days. But, it’s your job to figure out how to cut through the noise and engage HCPs with your important messages and services. But, it’s your job to figure out how to cut through the noise and engage HCPs with your important messages and services.

2023 130

2023 Healthcare Education Event Tech 130

Bizzabo

FEBRUARY 4, 2021

How do you decide which are the most impactful KPIs to measure? We will walk you through 22 event KPIs and how you can apply them to your event below. Whether your main objective is to increase audience engagement , maximize revenue, or obtain more event sponsorships , this list will help you gauge event success. Event Surveys.

Sponsorships 89

Sponsorships Social Media B2B Speakers 89