The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. When you set your sights, reveal the pieces, construct a solid framework, assign the right resources, make realistic goals, and work each section with focus and resolve, the big picture will come to life. Some say maintaining consistent branding (i.e.,

Marketing 52

Marketing Social Media Sponsorships Advertising 52

Nunify

OCTOBER 5, 2022

The explosion of webinar formats have webinar hosts , marketers and event planner’s heads spinning. Use this guide to evaluate each option and find the format that’s best for your audience. Webinars are an inexpensive way to educate, build a following, and grow your business. Product demo?

2022 52

2022 B2C Speakers Marketing 52

Event Farm

NOVEMBER 9, 2017

We’ve covered in previous blog posts how we’re thinking about and planning our WCW events , and we’ll continue to do more of that—like when we host a webinar about it next week, which you can register for by clicking here. With Sarah’s thoughts in mind, we turned to our panel discussion. Pre-panel-discussion happy hour.

Negotiating 100

Negotiating Events Social Media Tech 100

Event Farm

JANUARY 17, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? So, when you make customer references part of your event strategy, you combine the three most influential marketing activities into one powerful touchpoint.

B2B 140

B2B Marketing Attendance Marketing Events 140

Bizzabo

SEPTEMBER 10, 2020

Leadings brands are engaging audiences, magnetizing new leads, and creating valuable experiences with these popular virtual event types. Virtual events are surging in popularity, but virtual events are more than just webinars or live Q&As. Here are some different virtual event use cases depending on your business goals.

Trade Shows 72

Trade Shows Speakers Conference Financial 72

Event Leadership Institute

JANUARY 8, 2018

Will says, “You have to do everything you can to be more professional than anyone else your age. When Will Curran began to DJ in high school, he had no idea his fun gig would end up transforming into a wildly successful production business, Endless Events. Will says, “Really, I’ve been doing this all my life.

2013 40

2013 Contracts Entertainment Event Planning 40

All Seated

MARCH 29, 2021

” Meghan, who recently shared her thoughts about leadership for event planners, said an important lesson became more apparent during the last year of the pandemic. Own Your Channels. “It all starts with your channels,” explained Meghan. “It all starts with your channels,” explained Meghan.

Social Media 51

Social Media Speakers Consulting Event Planning 51

Nunify

JANUARY 14, 2022

Virtual events & webinars are emerging as the hottest place for SaaS companies to generate leads besides other benefits. Unlike other businesses, SaaS enterprises thrive by building a constant connection with potential customers in the long sales cycle. Identify & Funnel Your Target Audience.

Social Media 52

Social Media Event Apps Advertising Speakers 52

Bizzabo

FEBRUARY 5, 2021

In this article, we will show you the best ways to maximize event engagement at your next event. With the industry rapidly evolving, how can planners drive and improve audience engagement within this new paradigm? Define Your Metrics. Let's dive in! It’s time we fix this issue. 20 Powerful Ways To Maximize Event Engagement.

Social Media 110

Social Media Event Apps Entertainment 2021 110

Smart Meetings

SEPTEMBER 23, 2021

Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. In this article, you’ll find what you need to roll with the punches and plan successful gatherings—even if the situation changes before your event takes place.

Speakers 98

Speakers Travel Technology Insurance 98

Event Farm

NOVEMBER 9, 2017

We’ve covered in previous blog posts how we’re thinking about and planning our WCW events , and we’ll continue to do more of that—like when we host a webinar about it next week, which you can register for by clicking here. With Sarah’s thoughts in mind, we turned to our panel discussion. Pre-panel-discussion happy hour.

Negotiating 57

Negotiating Events Social Media Tech 57

Socio Events

MAY 21, 2020

The virtual landscape can potentially offer your sponsors MORE value, a better revenue model, and the potential to grow your long-term sponsorship offerings. More” sounds like a wild thought right now, but the move to virtual events opens up more opportunities than constraints. There is good news. Read: repeatable revenue!

Sponsorships 52

Sponsorships Social Media Event Apps Speakers 52

Plan Your Meetings

APRIL 1, 2019

Meetings are a benchmark of how efficient your company is and also how organized your team is under pressure. You could have the best website in the world, incredible brand design and a variety of innovative experiences to offer, but these are not the only elements of CX you should be focusing on. Do your homework.

Meetings 69

Meetings Social Media Speakers 2019 69

Event Leadership Institute

MAY 15, 2018

Picture your next event with attendees enthusiastically sharing with their followers on Instagram or Twitter, using your event hashtags! At events with unique venues, there are even more opportunities for your attendees to engage on social media and generate buzz. Leave your comments down below! Not convinced?

Venues 40

Venues Social Media Events Conference 40

Bizzabo

DECEMBER 13, 2018

There’s determining event goals, building the event website, sending out email blasts, deciding on what type of event planning software to use (if any), making sure event goals are hit—and that’s just the beginning. Bottom-line: Your event strategy is critical to your organization’s growth—and it’s never been easier to tackle.

2019 57

2019 Social Media Event Apps Events 57

Planning Pod

MARCH 12, 2024

Does your content marketing strategy feel suspiciously like throwing spaghetti at the wall and hoping it sticks? Creating an effective content strategy to market your events business can take up a massive amount of your valuable time. Here are some best practices in identifying your target audience as an events business.

Marketing 88

Marketing Social Media Management Sustainability 88