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Boost ROI With Better Event Branding

Endless Events

It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Event branding is a must if you want tangible results from your event. But how do you brand an entire event? Branded messaging.

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How to Build Better Attendee Evaluations to Determine Event ROI

SmartMeetings

“But they too often focus on the job the planner did with event logistics: meals, entertainment, transportation and similar elements,” says John Nawn, founder of meeting design and measurement firm The Perfect Meeting , and former director of education for Professional Convention Management Association (PCMA).

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Want Better Event ROI? Help Attendees with Content Retention

MeetingsNet

According to a December white paper from event-production firm Encore, even if attendees test extremely well for content absorption while at a meeting, more than half of their learning is lost two days after the conference, and as much as 90 percent is lost after just one week.

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How meeting professionals can measure and improve event ROI in a post-pandemic world

Conferences that Work

[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events. So let’s define event ROI in a little more detail.

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How to Measure Event ROI: 7 Easy Steps + Metrics to Track

Eventmobi

Learn how to measure event ROI, why it’s important, and what metrics to use. Bonus: a list of tech tools to support your next event! Whenever you hold an event, you want to make sure that you get back more than you put in—or at least break even! What Is Event ROI? What is a good ROI for an event?

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How to Choose the Right Event Technology Provider for Your Association: 16 Essential Questions for Vendors

Eventmobi

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. That’s why asking the right questions upfront is essential to finding a provider that aligns with the goals and objectives of your events program. Get the Guide 1.

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Strategies to Increase Event Sponsorship: How to Get More Sponsors

Attendease

Event sponsorship can make or break the success of a corporate event. For corporate event planners, identifying and securing event sponsors is an essential yet challenging undertaking. This article will explore proven techniques and strategies for how to get sponsors for an event. Provide event details.