Wasserman acquires Boris Agency, Belgium-based experiential marketing agency

Event Industry News

The post Wasserman acquires Boris Agency, Belgium-based experiential marketing agency appeared first on Event Industry News.

Slick urban look for 2017 Schlagerfestival

Event Industry News

Creative design practise Painting with Light decided on a contemporary, slightly urban stage presentation for the 2017 Schlagerfestival produced by PSE Belgium and Medialaanwhich comprised five completely sold-out shows at the 21,000 capacity Ethias Arena in Hasselt, Belgium.

Easyfairs publishes Activity Report with record results and announces rebrand

Event Industry News

Previously the group was known as Artexis Easyfairs, with the venue side of the business (in Belgium and Sweden) branded Artexis and events in all countries branded Easyfairs.

Associations World Congress 2018 heads to Antwerp

Event Industry News

The Association of Association Executives (AAE) today announces that its next Associations World Congress will be held in Antwerp, Belgium, on 12 – 14 March 2018.

Painting with Light gets Black To The Future

Event Industry News

Lighting and visual innovators Painting with Light were approached to design a special feature for the current ‘Black To The Future’ art exhibition, which is being organised by art collective Het Labo and staged at the C-MINE cultural centre in Genk, Belgium.

Dresden for Events and EventProfs

Gallus Events

We are a mixed bunch, including event planners from Mexico, Italy, Belgium, the Netherlands, Spain and the UK. A day and a half in Dresden, surely more than enough time to see everything the city has to offer #eventprofs? Well, not by a long shot.

A Conference for the Science Behind Emotions

PCMA Convene

The inaugural event was held in 2004 in Amsterdam, and the conference has been held every other year except for 2008 in Louvain-la-Neuve, Belgium; Lille, France; Canterbury, England; Berlin, Germany; and Leiden, Holland. Illustration by Carmen Segovia. The heart wants what the heart wants.

3 Ways to Give Attendees a Taste of Your Host City


The Cincinnati USA CVB did this for its annual meeting, and it allowed attendees to sample red velvet waffles from Taste of Belgium , spirits from New Riff Distillery , desserts from Sweet Petit and many more. Use pop-ups to show off your host city to your attendees.

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Easyfairs continues Gleanin rollout

Event Industry News

After experiencing success using Gleanin Connect across a number of visitor acquisition campaigns for its events portfolio run out of the UK during 2016, Easyfairs has now implemented the platform on over 50 of its events taking place this year in Asia, Africa, Belgium, Finland, France, Germany, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US.

PRESS RELEASE: Boomset Announced as a 2017 BizBash Event Style Award Winner


Submissions flooded in from across North America, as well as India, Belgium, Spain, Mexico, Qatar, Tokyo, and other global destinations. Contact: Boomset, Inc.

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Meetingselect strengthens its international position with the opening of offices in Brussels and New York.

Event Industry News

Expansion into Belgium. Online meeting and event bookings are taking a flight in Belgium. Meetingselect , known for its corporate online booking tool for booking meetings and conferences, and the supplier of one of the world’s biggest independent database of conference hotels and event venues, is expanding internationally. The Dutch company is opening an office in Brussels this month and this will be followed this summer by an office in New York. Ambitions for the American market.

Event Technology Awards Judges’ Spotlight: Alison Church

Event Industry News

As Marketing Director at Easyfairs UK & Global, she ensures best practice and effective marketing strategies across its event portfolio, including shows run in the UK, France, Algeria, the Netherlands, Belgium, Germany, Singapore, China, the UAE, and the US.

Is Multi-Hub the New Way to Meet in the Middle?

Smart Meetings

Nienke Verwer, sales and marketing manager at Belgium-based Multi-Hub Meetings , says the key to a successful meeting is engagement. Photo credit: Multi-Hub Meetings . Is getting everyone is the same room more difficult than herding caffeinated cats with a fear of enclosed places?

How to attract more participants

Plan Your Meetings

Fifteen pop-up events with viewing stations were set-up around the globe, including in Atlanta, Vancouver, Edmonton, Calgary, Toronto, Montreal, Cape Town, Amsterdam, London (UK) and Belgium.

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Interviews with Planners - Al Wynant


He has worked as a Marketing and Public Relations Representative working concert tours in the United States, Switzerland, Canada, Germany, Belgium and the United Kingdom.

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Event Sponsoring: 37 Creative Ideas for Event Managers


ING Belgium offered visitors of music festivals lockable mobile charging lockers – stress free charging, so to say! Another cool idea from ING Belgium: Visitors of the music festival were able to use a contingent of free parking spaces that were sponsored by ING.

6 Cool Winter Themes to Weave into Your Meetings and Events

Social Tables

Parting Gifts: A mini box of Godiva chocolates from Belgium wrapped in world map paper. With the holiday season fast approaching, this is the perfect time to plan events with cool winter themes. Here are six ideas to spark your imagination.

How a Multi-Hub Digital Hub Kept the Human Touch

PCMA Convene

Maarten Vanneste, president and CEO of Belgium-based Abbit, was looking for a coordinator with a particular expertise. “We The new product was shared in 18 hub locations.

6 Cool Winter Themes to Weave into Your Meetings and Events

Social Tables

Parting Gifts: A mini box of Godiva chocolates from Belgium wrapped in world map paper. With the holiday season fast approaching, this is the perfect time to plan events with cool winter themes. Here are six ideas to spark your imagination.

Event Trend: Unique Outdoor Venues

Endless Events

So, looking at EDC Las Vegas, even Tomorrowland in Belgium, what are the first 3 things that we notice that makes them a unique event? If you are an event planner, you know that outdoor events and festivals have been, and continue to be increasingly popular venues choices.

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Beyond the Imagination of Stage Design

Canadian Special Events

Hosted annually in a nature-rich space called Recreation Area de Schorre, within the small town of Boom in Belgium, the event has become one of the most notorious music festivals, primarily for its extravagant stage set-ups and insane decor/design.

KRACK: What Planners Need to Know

Smart Meetings

KRACK is shorthand for Key Reinstallation Attacks, and it was discovered way back in May by a web security researcher in Belgium named Mathy Vanhoef.

Top 10 Most Beautiful Cities to Host a Meeting

Smart Meetings

Bruges, Belgium. Get your passport ready! Conde Nast Traveler has released a list of the 50 Most Beautiful Cities in the World, many of which would make great meeting destinations. The list highlights cities rich in history, architecture and natural beauty.

ICCA Names Top 20 Association Meeting Cities

Smart Meetings

Belgium. ICCA, the International Congress and Convention Association, has released its annual rankings of top meeting cities and countries , and there have been quite of a few shake-ups among the top 10 meeting destinations. Top Meeting Cities.

25 Ingenious Offline Marketing Examples


Consider Tomorrowland, an annual music dance festival held in Belgium that is easily one of the biggest electronic dance festivals in the world. Inspire your marketing strategy with this list of 25 creative offline marketing examples.

Multi-Hub Meetings

PCMA Convene

Maarten Vanneste, CMM, CMA, president and CEO of Belgium-based ABBIT Meeting Innovators, has focused on tackling attendance challenges for health-care professionals—whose busy schedules can make a live conference experience a luxury—with a concept called a multi-hub meeting.

10 Top Places to Host Your Next Event

Smart Meetings

Antwerp, Belgium. Venues play a key role in hosting an event, and sometimes it can tricky to find a place that is attractive, fun, and accommodates large meetings. Lonely Planet’s Top 10 Must-See Cities for 2018 helps to pinpoint great places for your next event. Most of them are international destinations , which means there are plenty of options for incentive meetings. Seville, Spain. A post shared by ✈ TRAVELLER & POET ✒️ (Ally K) (@theinsatiablepoet) on Jan 26, 2017 at 4:28am PST.

Closed-Loop vs Open-Loop payments for music festivals and live events

Event Industry News

They first switched to a closed-loop payment system in 2015 for their original event in Belgium, but also implemented it at their Brazil and Atlanta editions. (To There has been a long-standing debate amongst event industry professionals about what type of payment system is better – Closed-Loop or Open-Loop? The fact of the matter is that there’s no blanket answer due to the live event industry having such a huge range of different types of events within it.

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