Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

Eventmobi

SEPTEMBER 8, 2023

Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal. Your website should provide potential attendees with all the details they need to know about your event–from the schedule and session descriptions to speaker bios and information on how to register.

Social Media 195

Social Media Speakers B2B Tech 195

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. This new solution will allow B2B marketers to deliver stunning webinar experiences to their customers, and boost ROI and growth. . And SpotMe Express does exactly this.

B2B 130

B2B 2021 Speakers Technology 130

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. But the very rarity and importance of events is both a blessing and a curse.

B2B 74

B2B Marketing Speakers Advertising 74

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. But the very rarity and importance of events is both a blessing and a curse.

B2B 68

B2B Marketing Speakers Advertising 68

TicketBud

JANUARY 23, 2023

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event. When it comes to events, people love to see the experience visually.

Social Media 78

Social Media Marketing Advertising Events 78

Eventtia

JUNE 30, 2022

The company serves as the roof organization of the sector by ensuring the integration of the Turkish market with the world MICE industry. Mobile App: On-site attendees could access information modules such as speakers information, map of the venue, or were able to schedule 1-to-1 appointments and answer surveys. ACE of M.I.C.E.

B2B 77

B2B Airlines Tourism 2007 77

Plan Your Meetings

AUGUST 7, 2018

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. Build pre-event marketing strategy. Prove yourself through Return on Investment (ROI).

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

Prestige Events Magazine

MARCH 5, 2024

Raccoon Media Group has announced the latest addition to its rapidly expanding portfolio with the launch of its first B2B conference – the Allergy & Free From Business Event , scheduled to debut alongside the highly anticipated Allergy & Free From Show at Olympia, London, in June 2024.

Food and Beverage 59

Food and Beverage 2024 Healthcare B2B 59

PCMA Convene

MARCH 6, 2020

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Although we’re all still learning as we go, here are a few recommendations that could help guide your approach to public relations and marketing. Don’t try to become a virology expert. Pivot when you need to pivot.

Marketing 141

Marketing Food and Beverage B2B Travel 141

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. 3 Omnichannel Marketing. 4 Word-of-Mouth Marketing.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?

Speakers 98

Speakers Healthcare Consulting Financial 98

Event Industry News

AUGUST 2, 2021

For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. New ways to serendipitously connect with other attendees, sponsors, or speakers are limited on a virtual platform, and 58% of the customers Forrester surveyed want their providers to improve attendee engagement capabilities the most.

B2B 125

B2B 2020 Marketing Social Media 125

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). Others leverage their conference committee and speakers to contribute content.

Conference 321

Conference Social Media 2018 B2B 321

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. That’s why many companies also leverage this marketing channel to launch new products.

Trade Shows 52

Trade Shows Marketing Social Media B2B 52

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

SpotMe Blog

JULY 28, 2023

Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? That’s where an in-person event platform comes in.

2023 130

2023 B2B Event Apps Technology 130

a2z Innovation Insider

JULY 25, 2018

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” ” – Content Marketing Institute. Source: Adobe ). Long Show Cycles.

B2B 58

B2B Marketing Advertising Government 58

PCMA Convene

MARCH 17, 2021

Erica Gifford , Marketing Project Specialist at APITech had to make that transition with developing over 50 digital courses using what she learned in the DES Course. I’m currently the marketing project specialist for APITech. You have “marketing” in your job title, but you’re also in digital events. Here is her story.

Marketing 98

Marketing Trade Shows Wireless 2020 98

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Bizzabo

FEBRUARY 19, 2019

This International Women’s Day, we’re hosting EMPOWER, an invite-only event celebrating women in business, marketing, and leadership. In a recent study we analyzed event data from thousands of events over the past five years and discovered that the nearly 70% of speakers at events are male. Get to know a few of these speakers below.

Speakers 48

Speakers Meetings B2C B2B 48

Attendease

JANUARY 22, 2020

Boost your commercial reach with valuable opinions from marketing and event technology experts. In the past, noted speakers like Barbara Corcoran and Gary Vaynerchuck have graced this event. Experiential Marketing Summit. Even in this digital marketing age, nothing beats the power of face-to-face experiences.

2020 293

2020 Conference Education B2C 293

Eventory

JANUARY 29, 2019

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.

2019 112

2019 Marketing Conference Social Media 112

SpotMe Blog

OCTOBER 7, 2023

You can see event metrics on session attendance, topics and speakers of high interest, popular exhibitors, and more. Speaker bios and session descriptions to learn more about the content and presenters. Some medical conference apps also allow speakers and sponsors to upload content in advance of sessions.

2024 130

2024 Conference 2023 B2B 130

Endless Events

APRIL 13, 2023

Today, the three categories the crew will have to cut, keep, or improve are: Production Food Marketing But before the crew starts making event budget cuts, Nick shares a disclaimer. He sees so much more opportunity in production and marketing to make your buck stretch further. We’re aware that ‘it depends.’

Food and Beverage 71

Food and Beverage B2B Marketing Events 71

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Nunify

FEBRUARY 16, 2024

Activities: Mixers, speed networking, panel discussions, guest speakers, casual meet-and-greets and other fun networking event ideas. Product Launches Theme: Introducing a new product or service to the market with a splash, generating buzz and leads. Stay up to date with latest market research, thought leadership and industry trends.

2024 52

2024 B2B Trade Shows Education 52

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. FOCUS ON STRONG, FUTURE-LOOKING CONTENT.

Insurance 207

Insurance B2C Social Media B2B 207

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? Specifically, enterprise event marketing enables these organizations to unify their goals, analyze their processes and optimize these processes on a cross-team basis.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

SpotMe Blog

AUGUST 25, 2022

A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. These are events where all speakers are physically present at the event venue. Marketing events with various participant tiers. Marketing content that can be reused.

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Event Farm

JUNE 26, 2017

If you’re not hosting field events as part of your marketing strategy, you should. I’m going to use an event I recently attended as an example of what NOT to do when hosting field marketing events; keep reading to learn more about the mistakes you should undoubtedly avoid. Don't mess up the invitation.

Marketing 109

Marketing B2B Events Speakers 109

Endless Events

MAY 8, 2018

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. We will cover strategies for successfully using influencer marketing and so much more. August United.

Marketing 69

Marketing B2B 2017 Event Marketing 69

MPG Event Marketing

NOVEMBER 17, 2017

We all know that our business is extremely competitive and most events sit in very ‘crowded’ markets. Having the best speakers and content is obviously a ‘must’. Let’s never be afraid of revisiting what we learnt in ‘Marketing 101’ – much of which can get lost when we’re too busy ‘doing event marketing’!

B2B 74

B2B Social Media Sponsorships Marketing 74

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. Of course, their marketing preferences are different.” Consumer market trends are what are driving their decision making.

Meetings 105

Meetings B2B 2025 Social Media 105