Certain

MAY 15, 2018

In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. Nearly 3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing.

B2B 20

B2B 2018 Event Marketing Marketing 20

Attendease

FEBRUARY 4, 2020

The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Eventmobi

JUNE 16, 2023

This person should possess strong organizational and leadership skills, understand marketing and event planning, and really get revenue generation. You don’t have to rely on traditional marketing tactics anymore. In turn, the additional price lets you garner more non dues revenue by building on existing event plans.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

InGo

MAY 24, 2022

Event technology statistics Since InGo’s platform is the #1 tool for scalable professional referral marketing, we had to start with some tech stats. There is no doubt that technology such as event apps and software can improve event planning and optimize results.

B2B 52

B2B Event Apps 2028 2020 52

InGo

MAY 24, 2022

Event technology statistics Since InGo’s platform is the #1 tool for scalable professional referral marketing, we had to start with some tech stats. There is no doubt that technology such as event apps and software can improve event planning and optimize results. Event apps. Event technology adoption.

B2B 52

B2B Event Apps 2028 2020 52

Social Tables

SEPTEMBER 14, 2021

Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Pre-event engagement.

Social Media 176

Social Media B2B Tech Marketing 176

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. The Growth of the Microsoft Company and Event Brand. 12 Microsoft Event Marketing Examples. Microsoft Ignite. Source: Microsoft.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. Event planning terms: B.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Corporate Events 62

Corporate Events Social Media Food and Beverage Financial 62

Endless Events

APRIL 13, 2023

“We were hardcore in the inbound marketing game early on in the events industry. But during the pandemic, because so many tech companies had such a marketing budget, inbound marketing within the SaaS market got overcrowded fast.” In the B2B space, it’s much more approachable.

Food and Beverage 71

Food and Beverage B2B Marketing Events 71

Hubilo Blog

MARCH 7, 2020

This International Women’s Day, we would like to raise a toast to the empowerment and diversity in our events industry. They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. If all this planning is making you dizzy, it’s best you use our free event planning checklist to guide your way. Translating Emerging Tech To Live Events.

Marketing 80

Marketing Social Media Tech Event Tech 80

Hubilo Blog

FEBRUARY 24, 2022

To make it a little easier for you, we’ve curated a list of nine events you should consider attending in 2022. With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and event tech to market innovation, it’ll be the largest gathering of event professionals in the UK.

2022 52

2022 Conference B2C Event Tech 52

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort.

B2B 52

B2B B2C Trade Shows 2023 52

Bizzabo

JANUARY 8, 2020

Learn how tech giant Qualcomm hosts such amazing events and marketing initiatives. And for those involved in B2B event marketing , they are a force to be reckoned with. Qualcomm Snapdragon Tech Summit. Qualcomm is a multinational telecommunications company that was founded in San Diego, CA in 1985.

Wireless 62

Wireless Tech 2019 Telecommunications 62

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

Bizzabo

DECEMBER 4, 2020

Almost 6,000 event marketers registered for (Almost) HYBRID to discuss the future of events. Last week, thousands of event marketing professionals from all over the world tuned in live for our second virtual summit: (Almost) HYBRID. Leanne Pittsford, Lesbians Who Tech. Eran Ben-Shushan, Bizzabo.

2021 101

2021 2020 Technology Speakers 101

Eventscase Blog

JULY 27, 2023

Successful events are the lifeblood of a thriving marketing strategy. Whether you’re an aspiring digital marketer behind a food startup or a B2B supplier based in the aerospace industry, event branding is exactly what you need to stand out among the competition.

Social Media 52

Social Media Marketing Events Trade Shows 52

Certain

SEPTEMBER 14, 2017

“Events are a forum for driving business results all the way from the top of the funnel down through to customer success and driving additional revenue through customer ,” Forrester Senior Analyst, B2B Marketing, Allison Snow. Excelling at customer-obsessed marketing: d evelop deep relationships.

Event Planning 20

Event Planning Marketing B2B Advertising 20

Bizzabo

MARCH 12, 2020

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. WSJ Tech Live. Key Takeaway: WSJ Tech Live does a lot of things right. Source: The Wall Street Journal.

Negotiating 62

Negotiating 2020 Tech Conference 62

SpotMe Blog

MAY 24, 2021

Read on to discover the differences between event planning and management software, how to best choose and use them, and the top tools you should start using right now. Event Planning Software vs. Event Management Software: What’s the Difference? Event planners focus on the big picture, including: Goals.

Event Management 244

Event Management Event Planning Management Event Planning Tools 244

Bizzabo

JUNE 19, 2019

Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events.

Trade Shows 63

Trade Shows 2019 Tech 2004 63

e2m.live

MAY 5, 2020

Why are we talking about events at a time when business continuity is at risk? Events are a lifeline for companies in the B2B sector. With in-person events being cancelled for at least 6-12 months, there has to be a different way to channel this energy. They cannot be stopped.

B2B 52

B2B Speakers Events Meetings 52

EventBank Insights

OCTOBER 13, 2017

A few years of crafting genuinely useful content got him a bullet-proof brand in B2B tech. So when he used content to promote his first event, attending felt like a no-brainer for those thousands of attendees. That sounds like a pipe dream to most event marketers. So set it up as soon as you decide the event is on.

Marketing 84

Marketing Speakers 2011 Conference 84

Bizzabo

AUGUST 16, 2019

The event's content is totally up to you. The benefit of this event marketing tactic is a potential boost in event ROI because you have the opportunity to charge attendees an additional fee for access. Key Takeaway: Not every event in your company's B2B event marketing strategy needs to take place at a physical location.

Social Media 48

Social Media Telecommunications Technology 2019 48

Hubilo Blog

FEBRUARY 25, 2020

Author of the B2B sales classic “Blueprint for SaaS Sales Organization”, Founder of Winning By Design, one of the most successful modern-day sales acceleration consultancies worldwide, contributor for Harvard Business Review, consultant, and coach to CEOs of many leading SaaS companies, professional speaker. Where to find him?

Speakers 101

Speakers Consulting Healthcare Financial 101

Attendify

MARCH 2, 2021

For all those who have run an event of any kind, it’s clear that the more organized and aligned the team behind an event can be, the more likely it is that the live event will run as smoothly and successfully as possible. As it stands, 72% of consumers will only be interested in content if it is personalized.

Sponsorships 50

Sponsorships B2B Events Marketing 50

Hubilo Blog

FEBRUARY 25, 2020

Author of the B2B sales classic “Blueprint for SaaS Sales Organization”, Founder of Winning By Design, one of the most successful modern-day sales acceleration consultancies worldwide, contributor for Harvard Business Review, consultant, and coach to CEOs of many leading SaaS companies, professional speaker. Where to find him?

Speakers 98

Speakers Healthcare Consulting Financial 98

Eventory

DECEMBER 20, 2018

At the very end of the year, every marketing manager takes a closer look at what the upcoming 12 months will bring. 2019 will offer lots of events of all kinds but it will be especially rich in advertising conferences and marketing related events. 9 B2B Marketing Exchange. 49 B2B Marketing Forum.

Advertising 77

Advertising 2019 Conference Social Media 77

Bizzabo

AUGUST 22, 2018

If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We have a solution for you — this guide to awesome and free event planning resources. For more information, check out our event resources home.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Bizzabo

NOVEMBER 13, 2019

Key Takeaway: Consider making technology a focal point of your event. Or you can simply invest in event software and let advanced tech run behind the scenes. Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. Source: TravelPulse.

Speakers 48

Speakers Travel 2019 Fashion 48

Bizzabo

FEBRUARY 1, 2021

And while event engagement is clearly an important metric to keep track of within your larger event strategy , it can be hard to define, let alone measure. Use this guide on audience engagement to create your enterprise event marketing strategy that propels your events from good to great. Event App Engagement.

2021 76

2021 Social Media Event Apps Speakers 76

Eventmobi

MARCH 6, 2024

For example, nonprofits may prefer to use a specific fundraising event software while association leaders may look for an association event management software that complements their existing association technology. Over the past 13+ years, we’ve served over 30,000 global events with virtual, hybrid, and in-person event solutions.

2024 195

2024 Event Management Management Trade Shows 195

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Adopting a clear event strategy will be critical to seize this great opportunity.

2020 293

2020 Social Media B2B B2C 293

Eventtia

MAY 27, 2024

Whether you possess extensive experience in event management or are a professional without a background in event planning, this in-depth exploration provides insights to navigate the diverse landscape of event management solutions. A robust API ecosystem enhances efficiency and reduces manual data entry. Is Cvent a CRM?

2024 62

2024 Retail 2011 2013 62

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”

Marketing 77

Marketing Conference B2B Speakers 77

Eventtia

DECEMBER 13, 2023

While Bizzabo is a popular choice for event planning, it’s a good idea to check out other options to ensure you find the right fit for your needs. Whether you’re an experienced event manager or new to event planning, this article will give you the information you need to explore different event management tools.

2024 62

2024 2011 2013 Retail 62