Event Industry News

AUGUST 2, 2021

For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. Over the last 18 months, we’ve seen experimentation and innovation across the events industry and, as social distancing rules relax, a cautious return to in-person gatherings.

B2B 126

B2B 2020 Marketing Social Media 126

Social Tables

SEPTEMBER 14, 2021

Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Why does event engagement matter?

Social Media 176

Social Media B2B Tech Marketing 176

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Smart Meetings

MAY 8, 2023

Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages. The shift of female attendees at B2B events has made a drastic shift from 20% to 34%.

Meetings 105

Meetings B2B 2025 Social Media 105

EventBank Insights

JANUARY 6, 2020

In B2B marketing, personal interactions will continue to be important. As a professional in the Media Data industry, I foresee more and more marketers relying not only on data but also on Actionable Insights. Janine Cuenca-Dario, General Manager, Isentia. Niche Social Platforms Going Strong.

2020 139

2020 Marketing Social Media B2B 139

Eventinterface

SEPTEMBER 20, 2017

A well-crafted live event takes meticulous planning and strong attention to detail. It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses.

Insurance 207

Insurance B2C Social Media B2B 207

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. But you’ll need more than a hybrid setup to satisfy Gen Z.

Corporate Events 62

Corporate Events Social Media Food and Beverage Financial 62

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. Start digitizing your B2B marketing efforts. One of the answers is digitized marketing.

Trade Shows 52

Trade Shows B2B Fashion Social Media 52

Eventscase Blog

FEBRUARY 8, 2024

Marketing and Promotion: they allow for integration with digital marketing tools, such as email marketing, social media advertising and web analytics, for effective event promotion. Choosing the Right Platform Choosing a ticketing platform is crucial to sell event tickets online.

Social Media 52

Social Media Advertising B2C Sustainability 52

SpotMe Blog

JULY 21, 2023

The 12 Best Event Registration Software Event registration software helps organizers handle event registrations, payments, and management in one place. The best options are all-in-one solutions that provide the features you need for seamless event organization. #1 Reviews G2 Score: 4.9 (101 Reviews G2 Score: 4.8

2023 130

2023 B2B Events Management 130

Converve

NOVEMBER 27, 2017

Why not then with one of these reading tips for event managers?! An event that doesn’t also take place in the social web these days effectively didn’t ‘happen’ at all – or so they say. Social media are perfectly suited to increase the effect of events and to fuel the experience. Link: [link].

Event Management 40

Event Management Management Social Media B2B 40

Converve

NOVEMBER 27, 2017

Why not then with one of these reading tips for event managers?! An event that doesn’t also take place in the social web these days effectively didn’t ‘happen’ at all – or so they say. Social media are perfectly suited to increase the effect of events and to fuel the experience. Link: [link].

Event Management 40

Event Management Management Social Media B2B 40

Eventmobi

MARCH 6, 2024

With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience? The best event management software will act as your partner throughout the event management process. We’ll cover: What Is Event Management Software?

2024 195

2024 Event Management Management Trade Shows 195

Hubilo Blog

MARCH 7, 2020

She is passionate about events and values the power of live events and cares about how event makers create and deliver. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry social media influencer. Liz launched Liz King Events.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Bizzabo

JUNE 4, 2021

Before the event day arrives, a lot needs to happen. In this section we’ll examine tools for establishing and promoting your event. Building an On-Brand Event Website. Recommended Tech: Event Management Software. Your website is the digital home of your event. Recommended Tech: Event Management Software.

Tech 110

Tech Event Apps Event Management Social Media 110

Eventinterface

SEPTEMBER 20, 2017

A well-crafted live event takes meticulous planning and strong attention to detail. It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

A well-crafted live event takes meticulous planning and strong attention to detail. It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses.

Insurance 154

Insurance B2C Social Media B2B 154

Eventmobi

AUGUST 13, 2021

Combine the best event technology with a solid community management strategy, and you have the winning formula. For decades, attendee attrition has been an issue for B2B event organizers, and it’s a costly problem. Why not just use your own website or an existing social networking platform?

Event Technology 195

Event Technology Technology Event Apps B2B 195

SpotMe Blog

JUNE 30, 2023

Here are the most common reasons for which people don’t come to your events: Lack of awareness : If potential attendees don’t know about your event, they can’t come. Use social media, email marketing, and promotional partnerships to spread the word. Create an easy-to-use event website and registration page.

Social Media 130

Social Media Speakers Event Apps Events 130

ePly

JANUARY 14, 2024

Trade exhibitions are for a B2B target audience and are created with a focus on a specific industry. CEM stands for Certified in Exhibition Management. The CEM designation reflects the highest possible professional standard in the exhibition and events management field. It’s a globally recognized designation.

Management 62

Management Social Media B2C Insurance 62

Eventory

MARCH 28, 2018

75% of B2B marketers say that in-person events, for the last six years, have been rated as the most effective tactic. or social media communication focused on increasing brand awareness. Later on, we mixed it with Brand24’s great inputs in terms of the social media and brand monitoring.

Social Media 113

Social Media B2B Marketing Events 113

Socio Events

FEBRUARY 23, 2023

In addition to engaging your audience, post-event communication can also drive further ROI for event sponsors by pushing event attendees to a piece of content on their website or to their social media profiles. Deploying your post-event engagement strategy a couple of days after your event is a good rule of thumb.

Social Media 52

Social Media B2B Marketing Events 52

Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. Online fundraising Want the fundraising without the event?

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Converve

OCTOBER 16, 2017

Video is a media of communication that is unavoidable for event managers. The NEOCOM trade fair for digital commerce presents newly registered exhibitors in pictures and/or videos on their social media channels. The livestream sponsor reaches further viewers and contacts by being live on site at the event.

Event Management 45

Event Management Management Sponsorships B2B 45

Eventscase Blog

JULY 27, 2023

Successful events are the lifeblood of a thriving marketing strategy. Whether you’re an aspiring digital marketer behind a food startup or a B2B supplier based in the aerospace industry, event branding is exactly what you need to stand out among the competition. Pro tip: Promote your event video as an ad on social media.

Social Media 52

Social Media Marketing Events Trade Shows 52

GEVME

OCTOBER 15, 2018

Networking events are very important for business because finding yourself in communication with someone who has the capacity to improve your ability to be productive is a major benefit of talking to many different people at networking events. How can you be successful at networking events? The week before the event.

Social Media 120

Social Media Speakers B2B Advertising 120

CadmiumCD

JANUARY 23, 2019

Event technology opens many new opportunities for planners and attendees. Using the right tools allows you to understand your audience better, deliver better social media campaigns and plan special event activities. Events can be a great way for people to learn and connect with like minded people. About Brooklin.

Social Media 45

Social Media B2B Event Planning Tools Technology 45

Hubilo Blog

JANUARY 7, 2020

An event app can have multiple features for engagement such as live polling, discussion forum, agenda questions, gamification, activity stream, social media wall etc. Promotional Features: Engaging attendees with your event is of prime importance to boost downloads. Attendees can set up their profile. listed down.

Event Apps 60

Event Apps Social Media B2B Events 60

Stova

MAY 11, 2023

Effective B2B trade show marketing begins well before the opening session and extends long after the show floor closes. To maximize your chances for success, begin planning larger events a year in advance. Schedule announcements, email newsletter flow, social media posts and other content about your participation.

Trade Shows 52

Trade Shows Marketing Social Media B2B 52

NVOLV

MAY 2, 2018

However, one thing is for sure that each individual present at your event has a unique journey to the final sale. According to Statista , only 14% of B2B marketers’ budgets are being allocated for in-person trade shows in 2015. Without further delay, let’s have a look at some of the ways you can measure event success and ROI.

Social Media 49

Social Media Event Apps 2015 Trade Shows 49

Marketo Events

FEBRUARY 16, 2018

It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. In this blog, I’ll outline five strategies to boost event engagement. Gamification & Contests.

Social Media 167

Social Media Marketing 2014 Speakers 167

Marketo Events

FEBRUARY 8, 2019

Awareness goals include: Event registrations. Presence on social media. Media coverage. Event registrations are, of course, the lifeblood of your event marketing, and should be a leading KPI for how well you’re performing. Reach on social media. Social media engagement.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Meeting Tomorrow

APRIL 17, 2019

Simple events for employees and clients are typically all about improving intangible things like company culture, customer satisfaction, and employee happiness. If people are having a good time during the event, that can sometimes be enough to call it a success. Just remember to test out the service in advance of your big event.

Social Media 83

Social Media Corporate Events B2B Marketing 83

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. Share content after the event, as well.

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Eventtia

JANUARY 20, 2023

Find the right event management platform for your needs. 6 Best Cvent Alternatives and Competitors in 2023 The events and meetings industry has experienced rapid growth in the past decade. With these services at your disposal, you can plan and execute events seamlessly while staying within your budget.

2023 48

2023 Social Media Event Management Management 48

Eventtia

JANUARY 20, 2023

With these services at your disposal, you can plan and execute events seamlessly while staying within your budget. Summary Cvent seamlessly integrates online and in-person event planning with a comprehensive event management platform. This makes all of your events interactive.

2023 48

2023 Social Media Event Management Management 48

e2m.live

MAY 20, 2020

However, to give up on events altogether is clearly not an option. Event managers are looking for reliable, scalable solutions to host virtual events. However, are they enough, or do they need a dedicated Virtual Event platform? Virtual Event Platforms Support Virtual Exhibitor Pavilions .

Event Apps 98

Event Apps Meetings Trade Shows Social Media 98