B2B vs. B2C: tips for fusing consumer and corporate events with maximum impact
Event Industry News
SEPTEMBER 26, 2022
Below are some of the ways we go about achieving this in a B2B setting with maximum impact. Tapping into attendees’ consumer and corporate personas. It might sound obvious, however those who attend an event in a business sense are consumers too. Leverage tech to go cashless, and surprise and delight.
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