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Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience

Event Marketer

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing.

Retail 79
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How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history. Agency: Factory 360 , New York City.

Apparel 118
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Experiential at NYFW 2024: Candy Shoppes, Skin Sanctuaries and Holographic Bears

Event Marketer

The “phones encouraged” event included guest stylists Lilliana Vazquez and Melissa Garcia, who shared content, accessorizing and style-on-a-budget tips. What we loved: social media “Tiny Mic Talks” with everyday fashionistas, who weighed in on their favorite Primark apparel, fashion trends and styles that give them “the ick.”

2024 73
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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. To participate in ComplexLand 2.0, The post ComplexLand 2.0:

Apparel 103
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The Brief: Rainbow Hunting and Mountaintop Skincare

Event Marketer

Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood. .”

2024 89
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How Four Brands are Celebrating Halloween with Metaverse Activations

Event Marketer

Users can also unlock Cheetle Codes from Cheetos’ social media accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. Dig Deeper: Metaverse Q&A: State Farm and iHeartMedia Weigh in on Their New Roblox Activation.

Apparel 86
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“FourME Condos,” by Jet Entertainment’

Canadian Special Events

This experience targeted Toronto’s most successful pre-construction realtors and introduced them to The “FourME” Project while arming them with state-of-the-art tools and viral social media content to market the development and attract buyers. The first was the invitation, and the second was the experience. .”