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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. See the environment in action: SPONSORSHIP. To participate in ComplexLand 2.0,

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The Brief: Rainbow Hunting and Mountaintop Skincare

Event Marketer

Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood. .”

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Five Tips on Leveraging Private Homes for Experiential Activations

Event Marketer

The experience featured the brand’s latest innovations in hockey equipment and apparel and was designed to allow young players to get fitted for and test the gear themselves in a controlled, branded environment. The post Five Tips on Leveraging Private Homes for Experiential Activations appeared first on Event Marketer.

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Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

Event Marketer

CBS carried the traditional broadcast of the game (also streamed via Paramount+), and Nickelodeon aired a kids- and family-friendly telecast that got a lot of attention on social media. The post Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential appeared first on Event Marketer.

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9 Proven Steps for Planning Successful Events

Planning Pod

These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.) Event Income.

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How to Create an Online Event Registration Form: The Ultimate Guide

Planning Pod

You can dramatically increase the amount of money you raise at your next gala or fundraising event by providing an easy way for event attendees to RSVP and purchase tickets online. Another way to maximize revenue is to include add-on options, such as t-shirts and other swag items, sponsorship packages, or additional monetary donations.

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25 Ingenious Offline Marketing Examples

Bizzabo

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.