Event Marketer

JANUARY 31, 2024

Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. As was a partnership with the L.A. In some cases, attendees even scored screening tickets. Our favorite part?

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Event Marketer

APRIL 11, 2022

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. 28-March 20), kick up their boots and stay awhile.

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Event Marketer

OCTOBER 11, 2021

More Experiential Retail Strategies: How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Gibson’s 8,000-square-foot flagship store is stocked with Gibson gurus, memorabilia and space for events. “I AT&T/HBO.

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Event Marketer

MARCH 20, 2023

POPFLEX team members and brand ambassadors also model the apparel and their various features in Instagram posts and TikTok videos. ” But in bringing the active online community together for an in-person event, POPFLEX took full advantage of the opportunity to immerse the attendees in its product textures, visuals and sneak peeks.

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Event Marketer

APRIL 27, 2021

The campaign was designed, in part, to meet a need for consumers. To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. More From LG’s Event Portfolio: LG’s Complimentary Laundry Services Invite Bonnaroovians to #GetDirty.

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Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.

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Endless Events

FEBRUARY 21, 2018

If you’re looking for a powerhouse way to engage your customers, generate leads, and build your brand, then hosting a series of killer events is the way to go. And, a majority of marketers agree. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

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Event Marketer

FEBRUARY 13, 2024

15 winning brand activations that hyped up NFL Fans and Las Vegas locals Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air. Agency: Dorothy) INVISALIGN Invisalign offered meet-and-greets and star sightings—and signings. Brown and Reggie Wayne.

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Event Marketer

MAY 9, 2022

Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where thousands of fans gathered to catch performances by the likes of The Weekend, Billie Eilish and Megan Thee Stallion, and experience a range of large-scale art installations. Agency: MKG. Photo credit: Marissa Joy Photography.

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Cvent: Event Marketing

MAY 21, 2018

You can use the pop-up idea for your next event. With attendees increased desire to get a taste of the city they are in, pop-ups can serve deliver while still keeping them onsite and engaged with your event. You can partner with a local eatery and give the event space the look and feel of the actual restaurant.

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Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. Agency: Lupine, Los Angeles) .

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Cvent: Event Marketing

JANUARY 24, 2019

If you’re in Plano , Texas, for a business meeting or convention, chances are your free time is extremely limited; there are people to meet and connections to be made! So walk the Boardwalk and grab a bite and a coffee before heading back to your business meetings! Indulge in Plano’s Dining Scene. Ready for a culinary adventure?

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Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. More on Cold-weather Outdoor Activations: Monthly Pulse Survey Results: The State of Outdoor Events Five Steal-worthy Ideas for Cold Weather Outdoor Activations Theme the activation to the setting. Partners: G7 Entertainment Marketing; VCCP.

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Certain

JUNE 21, 2017

A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow” Pop-ups temporarily use physical space to create a long term, lasting impression with potential customers. Sounds like an experience that any great event marketer would execute, no? Here’s where pop-ups come in.

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Planning Pod

APRIL 12, 2020

Want to know the secret to planning a successful event? Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”.

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Planning Pod

AUGUST 16, 2022

If you work in the event planning industry and have to configure and collect event registrations and ticket sales via online forms, you know how quickly things can get complicated and chaotic. Planning Pod’s forms builder and event registration software make creating smooth and intuitive registration and ticketing workflows easy.

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Planning Pod

AUGUST 16, 2022

If you work in the event planning industry and have to configure and collect registrations and ticket sales via online forms, you know how quickly things can get complicated and chaotic. Planning Pod’s forms builder and event registration software make creating smooth and intuitive registration and ticketing workflows easy.

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Hubilo Blog

DECEMBER 7, 2018

We have talked about it time and again, event technology has come a long way since its inception. Introduction to a Mobile Event App. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile event app. – Engaging Events.

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Bizzabo

OCTOBER 12, 2018

Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners. Looking for the best event tools but tired of sifting through seemingly endless options? Websites for Event Planning and Management.

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Event Marketer

FEBRUARY 21, 2024

10 with “Nat Geo Presents: ‘Fit For a Queen,” an experiential event and runway show celebrating the brand’s new docuseries “QUEENS” about sisterhoods within the animal kingdom. 10 with a public event that promised to turn everyday consumers into influencers for a day.

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