Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing. The result is increased conversions.

2024 136

2024 Event Marketing Marketing Social Media 136

Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.

Meetings 330

Meetings Meeting Design 2020 Speakers 330

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

GEVME

MARCH 24, 2022

It has not been too long since virtual events came into the spotlight – bringing a new wave of innovation into the event industry. But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse. Why does the metaverse matter to event marketers?

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

EventMB

APRIL 24, 2023

Skift Take: AI-powered editing tools can now repurpose event videos to create channel-specific content at scale. Miguel Neves Read the Complete Story On Skift Meetings The latest platforms promise to save resources and deliver video content that delivers tangible results.

Event Marketing 172

Event Marketing Marketing Events Meetings 172

EventMB

MARCH 22, 2023

Miguel Neves Read the Complete Story On Skift Meetings Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind.

Event Marketing 189

Event Marketing Marketing Technology Events 189

Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Plan virtual meet-ups and networking sessions.

Event Marketing 130

Event Marketing Marketing Social Media Speakers 130

Guidebook

MARCH 6, 2024

Congratulations if you just hosted your event or are about to host it! However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S.

Event Marketing 105

Event Marketing Marketing Trade Shows 2023 105

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” With more than 310 million smartphone users in the U.S.

Event Marketing 59

Event Marketing Marketing Social Media Advertising 59

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 122

Event Marketing Marketing Trade Shows Social Media 122

Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner.

Event Marketing 117

Event Marketing Marketing Events Financial 117

Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself.

Meetings 269

Meetings 2023 2021 Marketing 269

Plan Your Meetings

AUGUST 7, 2018

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Calculating your revenue from events can be obtained utilizing several techniques.

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

EventMB

MAY 2, 2023

Skift Take: As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work. Onyx CenterSource Read the Complete Story On Skift Meetings

Event Marketing 152

Event Marketing Marketing Technology Events 152

MPI

SEPTEMBER 22, 2023

Now is a great time for organizations to promote their products and services with event marketing.

Event Marketing 95

Event Marketing Marketing Events Meetings 95

InGo

MARCH 27, 2024

In the fast-paced world of events, where every moment counts and every interaction is an opportunity, having a seasoned leader at the helm is paramount. A pioneer in the digital event space, she has continually pushed the boundaries, redefining what is possible and setting new standards of excellence along the way.

Event Marketing 59

Event Marketing Marketing Events Meetings 59

Smart Meetings

APRIL 25, 2022

With a multitude of possibilities that all surpass the abilities of the old mass media, email is the go-to solution for digital marketing, and event marketing more specifically. Following are the tricks to writing an email newsletter for event marketing that works. Why Is Event Marketing More Important than Ever?

Event Marketing 105

Event Marketing Marketing Events Meetings 105

Event Industry News

MAY 19, 2022

It’s the day of your virtual event, people have started to log in, and the show’s about to start. The hype of virtual events has worn off, people’s calendars are jam-packed with back-to-back virtual meetings, and having to attend another event can sometimes feel exhausting. Are you hosting a paid event?

Event Marketing 128

Event Marketing Marketing Speakers Transportation 128

Smart Meetings

OCTOBER 7, 2021

Now that most parts of the country are on the downslope of the whiplash Delta variant, meeting professionals are reassessing what their future programs will look like. Those hybrid meetings are coming in lots of different shapes and sizes. By definition, hybrid meetings are a mixed bag. A Hybrid Shift. Eric Holmen. “We

Event Marketing 115

Event Marketing Marketing 2021 Events 115

Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

Event Marketing 141

Event Marketing Marketing Social Media 2021 141

Eventmobi

AUGUST 15, 2019

There’s no denying the immense benefit of utilizing video at an event. Make that video at your event live , and you’ve just increased those benefits tenfold. . Implementing live video into your event marketing strategy is game-changing and is the key to an overall successful event in this day and age. .

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Event Industry News

FEBRUARY 19, 2024

Julius Robinson, Chief Sales & Marketing Officer, U.S. At Muir, Autograph Collection, an oceanfront property in Halifax, Canada, planners who are seeking a unique and memorable setting for their event can book meeting spaces with 360-degree […]

2024 104

2024 Meetings Venues Marketing 104

Eventory

AUGUST 14, 2018

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies. One of such directions is Event Marketing.

Event Marketing 146

Event Marketing Marketing Advertising Social Media 146

Smart Meetings

FEBRUARY 15, 2022

The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? Read More : Survey Shows Increased Plans for Face-to-Face Meetings in Australia.

Event Marketing 98

Event Marketing Marketing Healthcare 2019 98

SpotMe Blog

JUNE 29, 2022

During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience. What is a hybrid event? Asking questions during the event.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Picatic by Eventbrite

SEPTEMBER 6, 2022

Earlier this year, Eventbrite put out a call to entrepreneurs, innovators, trendsetters, and anyone else interested in building or growing an events business.

Meetings 370

Meetings Events Event Marketing Event Planning 370

Attendease

JUNE 20, 2023

As an event planner, you’ve got a lot on your plate. But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an event management tool that’s not only super powerful, but also easy to use. For example, let’s start with event landing pages.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Event Industry News

JULY 25, 2022

The Event Marketing Association has partnered with the IMEX Group to deliver learning, networking and business opportunities for their members. We’re delighted to partner with EMA – our partnership will focus on building powerful connections for their corporate meeting planner membership base.

Event Marketing 75

Event Marketing Marketing Corporate Meetings Education 75

EventMB

JANUARY 18, 2024

Skift Take: Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year. Refugio Garcia Read the Complete Story On Skift Meetings

2024 199

2024 Meetings Meeting Planning Event Ideas 199

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. T he core components of your event are in place. Managing an event is one thing.

Event Marketing 112

Event Marketing Marketing Social Media Speakers 112

Event Smart

MARCH 15, 2024

Imagine meeting and connecting with industry professionals from all over the world in the comfort of your home, or generating $2,000 in ticket sales for a two-day virtual event. Events before used to be limited to in-person gatherings but today, […]

Event Marketing 52

Event Marketing Marketing Events Meetings 52

Planner WIre

JANUARY 16, 2024

Event Marketers looking for something easy will love Clipchamp, a tool by Microsoft that effortlessly blends simplicity with professional-grade video editing. Let’s look at how this versatile platform can enhance your event storytelling. Discover Simplicity and Creativity in Video Editing – No Expertise Needed!

Event Marketing 36

Event Marketing Marketing Social Media Meetings 36

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

MeetingsNet

APRIL 12, 2024

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S. Everyone has help along the way.

Meetings 105

Meetings Trade Shows Education Travel 105

Prestige Events Magazine

NOVEMBER 8, 2022

Experienced marketer, Dawn Theaker joins The QHotels Collection as they continue refurbishment investments across the hotels with a specific focus on facilities for meetings and events. To explore meetings & events at The QHotels Collection, visit: [link]. To find out more, visit: [link].

Marketing 52

Marketing Management Event Marketing Meetings 52