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Post-Show Analysis: Evaluating the Success of Your Trade Show Exhibit

Tigris Events

[…] The post Post-Show Analysis: Evaluating the Success of Your Trade Show Exhibit appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. What does it mean? How do you track attendee retention?

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Eventful insights: A peek into 2024’s event marketing trends.

Expo Pass

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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The Future of Exhibiting: An experts’ prediction on what the trade show floor will look like after COVID-19

Event Industry News

That being said, it will likely go through a period of adjustment before the trade show floor looks anything like we remember. Based on this analysis, here are three things that we are predicting will happen in the future of exhibiting. Businesses will have a chance to reap the benefits of live marketing once more.

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Your Ultimate Guide to Hosting a Successful Virtual Event

GEVME

Here are some of the attractive benefits of virtual conferences: It reaches a wider audience It saves money and time It produces and broadcasts high-quality content It offers great opportunities to engage and network It allows for on-demand event viewing It offers richer post-event analysis It provides overall event flexibility.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive. Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. Many of these conferences still have high deal-making value.

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