Event Pros: Marry Your Social Media Metrics for Better Analysis
Special Events
FEBRUARY 18, 2020
This social media pro gives tips to wedding professionals on turning their social media efforts into business leads.
7 Event KPIs That Will Prove You Put on a Great Event
Attendease
SEPTEMBER 22, 2023
Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Of course, event KPIs can vary from basic attendance numbers and financials to more far-reaching topics like post-event visibility.
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Leveraging Social Media for Event Marketing and Engagement: A Quick Refresher for Event Marketers
Planner WIre
DECEMBER 12, 2023
In the ever-evolving world of event marketing, integrating social media is no longer just an option; it’s a necessity. I’ve seen firsthand the transformative power of these platforms in enhancing event engagement and reach. Collaborate with them to share content related to your event on their social channels.
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10 ways to make the most of social media at your events
Skiddle
AUGUST 1, 2023
Social media can be a bit of a minefield. Your post that links away to your event listing? But we can give you something: 10 ways to make the most of social media at your events. You can use social media to generate excitement and document your event. It can sink into the digital ether.
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What Is Thought Leadership? A Beginner’s Guide to Using Social Media to Build Thought Leadership
The Castle Group
NOVEMBER 7, 2023
Why thought leadership is essential on social media There are many ways to build thought leadership for a client. You could help your thought leaders write blogs, pitch them to media on specific topics, look for speaking engagements, and more. However, any thought leadership plan should have a social media component.
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The ultimate in social listening
Conferences that Work
APRIL 16, 2023
Since 2004, social listening —the practice of monitoring and analyzing online conversations and social media mentions related to brands, products, services, events, or industries—has evolved significantly and grown in popularity. Popularity for the search term “social listening” over time, via Google Trends.
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Data Analysis, Last-Minute Marketing, Discount Codes & more
Skiddle
JUNE 2, 2023
We hope you had a great Bank Holiday weekend and that any events you promoted went swimmingly. Well, we’re going to take a look at some last-minute festival marketing tips, showing you the benefits of our data analysis tools and calling out once more for testers on our discount codes feature. Happy Friday. Sound interesting?
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From Clicks to Connections: The Event Attendee Journey Demystified
Attendease
DECEMBER 7, 2023
Technology has transformed nearly every aspect of event planning and execution. From initial event discovery to post-event follow-ups, attendees expect seamless digital experiences that enhance their journey before, during, and after an event. Event discovery and registration set the tone for their first impressions.
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New data reveals London event visitors are eco-conscious, tech-savvy & crave ‘Instagrammable’ content
Event Industry News
APRIL 16, 2024
Visitors to London’s largest event venue ExCeL are more likely to be eco-conscious and tech-savvy, according to its latest audience insights data. The analysis, focused on UK audiences, also revealed that attendees are mostly millennials, affluent and are highly active on social media, in particular in creating their own original content.
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Eventful insights: A peek into 2024’s event marketing trends.
Expo Pass
JANUARY 9, 2024
From AR to AI, it’s a whole new world for event planners. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. This tactile marketing provides a more detailed look at upcoming events, creating a stronger impression on buyers. The result is increased conversions.
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A 9-Part Competitive Analysis Framework for Event Organisers
Tito Blog | An Event Blog for Organisers
FEBRUARY 13, 2019
These options come from a place of being proactive about what you can do, instead of just brewing an internal sense of rivalry that neither benefits you nor your event attendees. Paid Social Media ; where are the competition spending their money? Tickets ; how are your competitors selling their event?
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25 best Social Media conferences in 2019
Eventory
SEPTEMBER 19, 2018
Attending a big industry event not only offers you a wide range of inspiration and knowledge but it’s also a great opportunity to network. However, with the multitude of events that take place every year around the world, it’s hard to decide which one will fit your needs. Social Media conferences in 2019 .
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A Year in Review: Conducting an Annual Evaluation of Your Events
TicketBud
NOVEMBER 8, 2023
Evaluating your year of event programming in order to prepare for the next one is no different. Event evaluation is an ongoing process throughout the year. But understanding the value of your event programming more broadly, and how it advances or hinders your organization’s overall strategy and values, requires a holistic review.
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Harnessing the Power of Event Apps for Post-Event Marketing
Guidebook
MARCH 6, 2024
Congratulations if you just hosted your event or are about to host it! However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. What is Post-Event Marketing? What are the Benefits of Using an Event App?
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How to Measure the Success of Your Event: Key Metrics and Methods for Event Organizers
Glow Global Events
APRIL 12, 2024
There are numerous ways to measure the success of an event, and it often depends on the goals and objectives set forth for that particular event. Here are some common metrics and methods for measuring the success of an event: 1.
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Introducing a Brand New Show About the Changing Dynamics of the Event Industry on GEVME Studios
GEVME
FEBRUARY 16, 2022
Each episode of Event Exchange will feature an expert discussing the latest innovations and trends set to shape the future of events. Owing to the constant innovation driving tremendous changes in the event industry, we are launching a new on-demand series under GEVME Studios called Event Exchange. .
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Airlines Tap Social Media to Address Passengers’ Issues
SmartMeetings
JANUARY 16, 2018
Meeting and event planners and other flyers have increasingly looked to social media in hopes of having their questions answered quickly and effectively. Airlines, in turn, have met this surge in social media communication with varying degrees of success. Here’s a look at what we’ve learned so far.
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Activate Your Event Branding: 5 Top Strategies for your Onsite and Digital Brand
Eventmobi
JUNE 5, 2023
Still thinking about the event app that made navigating your weekend a breeze? Then you’re familiar with some top-notch event branding! The best event branding sticks in attendees’ minds long after the event has ended—and gets them excited when it comes around again in the future. What is Event Branding?
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Celebrating 10 Years of Retail’s Best
Prestige Events Magazine
MARCH 26, 2024
Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. Retail’s Best carefully selects its events to cater to various sectors within the retail industry, ensuring relevance and value for all attendees.
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Audiovisual event production: why it matters
Eventscase Blog
APRIL 5, 2024
In today’s digital age, audiovisual event production has become a fundamental component for the success of any meeting, conference or celebration. The importance of audiovisual event production lies in its ability to transform a standard presentation into a dynamic and immersive experience.
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Healthcare Events: Ideas for Every Size and Type
Attendease
DECEMBER 13, 2023
Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?
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Your Ultimate Guide to Hosting a Successful Virtual Event
GEVME
NOVEMBER 25, 2021
Virtual events are great avenues for making connections, strengthening the brand, increasing company revenue or generating leads when it’s not always feasible to bring people together in the same space. Virtual Events Best Practices FAQs. What is a virtual event? What are the benefits of virtual events?
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Make Your Event a Grand Success with SWOT Analysis
SmartMeetings
NOVEMBER 18, 2019
Have you ever dared to produce an event only to find out that no one cared? More : Event Data is Driving Increased Revenue. Meeting professionals who have succeeded in the event businesses know they have to be both visionary and realistic. A SWOT analysis assesses the chances of success or failure for your event.
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4 Ways To Improve Event Apps Using Artificial Intelligence
Nunify
MARCH 8, 2024
Remember the last event you were a part of? Think about its event app — was it merely a digital brochure, or did it seem to almost magically know what you wanted, even before you did? This isn’t just wishful thinking – AI can potentinally unlock your event app from functional to phenomenal across all types of events.
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52 6 Social Media Marketing Strategies to Help Grow Your Following
SmartMeetings
OCTOBER 4, 2019
Social media continues to be one of the greatest marketing tools. From your company to yourself, social media allows not only for promotional materials, but the ability to track how well that promo is performing. If you want a better ROI on your posts, follow these six social media marketing strategies.
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measuring success: metrics and kpis for evaluating the impact of your event
SevenEvents
MARCH 26, 2024
putting together an event is more than just bringing people together; it’s about achieving objectives and leaving a lasting impact for growth. by evaluating this information companies can gain valuable insights into attendees, satisfaction, and overall event performance.
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Post-event marketing explained.
Expo Pass
OCTOBER 6, 2021
After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. There have never been more ways to stay connected with attendees after your event. Between Zoom, social media, and email, everyone everywhere is literally just a click away.
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9 Event Trends You Need to Know for 2020
Attendease
DECEMBER 23, 2019
What does 2020 hold for the events industry? With rapid innovation and global sharing of ideas entrenched in technology – event managers are not any more afraid of applying new methods in order to find their perfect blueprint for an event. Below are the top 9 event trends that will shape 2020. More intimate events.
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Top 10 Event Trends You Need to Know for 2022
SpotMe Blog
MARCH 31, 2022
It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Last year, the biggest and most-anticipated events either were cancelled, postponed, or transformed into a fully virtual experience. . 2022 Event Trends That Need to Be on Your Radar. 2022 Event Trends That Need to Be on Your Radar.
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optimizing event services for clients: harnessing the power of ai in event agencies
SevenEvents
JULY 27, 2023
the event industry is constantly evolving, and event agencies are continually seeking innovative ways to enhance their services and provide exceptional experiences for clients. by leveraging ai, event agencies can streamline operations, personalize experiences, and unlock new opportunities.
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A Quick Guide on How to Use Social Media to Market Your Event to Success
Boomset
FEBRUARY 7, 2018
Photo by Jacob Ufkes on Unsplash Social media marketing for your event is a no-brainer. Social media is a great way to market your event before, during, and after the big day. This post will offer you tips on how to best use social media to market your event to success.
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Concerns about using facial analysis at events
Conferences that Work
JANUARY 15, 2024
Should the event industry embrace facial analysis — a technology that promises to offer new analytic data to event stakeholders? An introduction to facial analysis and facial recognition You might be wondering what facial analysis is, and how it differs from facial recognition. Over a dozen U.S.
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Embracing the Future: How AI Transforms Association Marketing and Communications
StraussCA
DECEMBER 21, 2023
Data-Driven Insights: AI takes data analysis to a new level, providing valuable insights into member preferences, and what’s trending industry-wise. Social Media Management: Maintaining a solid social media presence is key for associations. AI can lend a helping hand.
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News Releases: Passé or Still an Essential Communications Tool for Associations?
StraussCA
JANUARY 11, 2024
As we live in an era dominated by social media, digital marketing, and 24/7 news cycles I’m often asked if the traditional news release is still relevant for associations as a means of disseminating information to key stakeholders. Direct Engagement : Social media allows for direct engagement with the audience.
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How to Convince Your Boss That it’s Time to Upgrade Your Event Management System
Attendease
AUGUST 28, 2022
Many organizations start managing their events using multiple tools that fulfill very specific needs. This piecemeal approach may work when you manage few events, but once you start growing your event portfolio, it becomes a daunting process. Multiply that by the number of emails you send and the number of events you run.
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University of Westminster Students launch digital internship to help event organisers
Event Industry News
MAY 11, 2020
With the many challenges of having had to move completely online in the current environment, University of Westminster’s event management students are here to help. The BA Hons Tourism and Events Management students are about to graduate. They come with diverse talents, expertise, and a passion to contribute to the events industry.
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Trends for event professionals to watch in 2023.
Expo Pass
JANUARY 10, 2023
The beginning of a successful event isn’t when the doors open, it’s when you’re looking ahead to the needs of your industry and attendees in the new year. Hybrid events continue to grow, they are the perfect mix of virtual and in-person. As of this year, up to 71% of companies have hybrid events in their portfolio.
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How to Write an Effective Post Event Report
Eventscase Blog
MARCH 14, 2024
A post event report is an essential document that provides a comprehensive analysis of an event’s success, challenges, and outcomes. They serve as a valuable tool for event organisers and stakeholders. Importance of a post event report Post event reports play a crucial role in the event management process.
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The Benefits and Challenges of Integrating AI into Event Planning
Eventsforce
AUGUST 24, 2023
The rise of AI, and the challenge of integrating AI into event planning — including the advent of advanced language models like ChatGPT — has been a new-found source of innovation and creativity for the events industry. This means enhanced attendee engagement and satisfaction with very little effort on the part of event planners.
Top Event Technology Trends for 2024
Smart Meetings
DECEMBER 28, 2023
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. It can turn that conversation into a training module and create blog and social media posts. “We
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A Complete Event Planning Checklist
TicketBud
OCTOBER 4, 2023
Planning an event can be an exciting but daunting task. Whether you’re planning a fundraiser, corporate conference or a private gathering, making your event a success requires meticulous planning. Below, we offer a complete checklist to help you plan and execute a memorable and successful event.
Event Attendance Tracking: How to Go Beyond Headcount to Boost ROI
Eventmobi
SEPTEMBER 29, 2023
Effective event management is a blend of careful planning and adaptability. Regardless of the type of event you’re organizing, event attendance tracking is one of the keys to optimizing your future plans and remaining flexible on event day. But event attendance tracking is about more than doing a quick headcount!
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6 Steps to finding the right digital ad platforms for your event business
Planning Pod
MARCH 28, 2024
Navigating the complexities of paid advertising can be a daunting task for any events business. Planning Pod’s streamlined event management platform gives you what you need to spend less time working on minute details and more time exploring strategies to grow your business, like paid advertising. Learn more > 1.
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8 top tips for event planning
SevenEvents
OCTOBER 5, 2023
organising an event can be a daunting task, whether it’s a small gathering or a large-scale function. to ensure that your event is a success, it’s essential to plan and consider a few important things. in this blog, we’ll discuss some of the key factors to keep in mind when planning an event.
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