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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

Strong Marketing to Create Buzz. Here’s an example from an airline. Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere. More tools are coming onto the market to make this easier. Strong Marketing. The Right Venue.

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Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets.

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Smart Moves in Texas, Wyoming and More

Smart Meetings

A twenty-year hospitality veteran, Casserly was most recently director of marketing in Baltimore, Maryland for Four Seasons. He has worked in various leadership roles at Four Seasons since 2000, such as assistant food and beverage manager, director of sales in multiple locations and director of marketing, among others.

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Smart Moves in Spokane, Moab and More

Smart Meetings

Most recently, Allen was chief development officer of international markets at Adventurous Journeys (AJ) Capital Partners. Visit Philadelphia appointed Val president and CEO, making her the first Black president and CEO to head the destination marketing organization. Phillip Allen. Daniel Padilla. Justin Jaret.

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Smart Moves in San Diego, Chicago and More

Smart Meetings

She brings more than 18 years of hospitality and destination sales experience with Hyatt Hotels, and has held leadership roles in food and beverage and events, as well. Most recently, Sullivan served as director of sales and marketing at Manchester Grand Hyatt in San Diego, California. Ali Moussa. Jennifer Duffy. Richard Cox.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

In addition to the courts, the brand provided an open-air lounge offering food and drinks. The patio complements the newly located cardmember lounge at Louis Armstrong Stadium, where cardmembers and up to two guests can escape the heat, purchase food and beverages and scoop up four exclusive, customizable designs from Ralph Lauren.

2021 129
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Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco

Event Marketer

The new location offered 45 percent more space, spanning 450,000 square feet of exhibits and experiences including floral and plant displays, shopping, education, sponsor activations and themed food and beverage options. Lemheney says event marketers need to consider the lack of amenities involved in activating outdoors.

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