Bizzabo

SEPTEMBER 17, 2018

At the time, it was an exclusive invite-only event directed at educating and delighting Brightcove customers. Since then, PLAY has become a powerful event brand that exemplifies how tech companies can leverage in-person experiences to achieve business goals and establish themselves as industry thought leaders.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Event Industry News

JULY 23, 2019

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and Holly Moore, founder of Make Events, discussed the developments in advertising. Live events. Brand Events. Event Tech.

Advertising 56

Advertising Trade Shows Event Tech Tech 56

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Event Marketer

JANUARY 23, 2023

As an official CFP sponsor for the last nine years, AT&T upped the ante in 2023 with a tech blitz executed across a variety of sponsored events and experiences. A highlight was the 360-degree XR scanning tech the brand brought to its sponsored Fan Bowl, a 4,000-square-foot activation zone. 6-9, in Los Angeles.

Tech 83

Tech 2023 Technology Advertising 83

Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? Insert the orange key, and insights about different marketing solutions implemented by actual brands put it all into context. That’s what makes it special.” Ask Reddit.

2024 93

2024 Advertising Event Marketing Marketing 93

Event Industry News

OCTOBER 26, 2023

Tag Digital are delighted to be a finalist for Best Use of Technology for Marketing an Event in this year’s Event Technology Awards. Growth […]

Event Technology 59

Event Technology Technology 2023 Advertising 59

Event Industry News

NOVEMBER 4, 2019

Global event industry PPC specialist firm, Tag Digital , has been announced as the first ever sponsor of Event Tech Live’s (ETL) new MarTech Stage. The stage has been introduced to provide a dedicated area for speakers and panellists to discuss the technology used for event marketing.

Event Tech 68

Event Tech Tech 2019 Banking 68

MeetingPool

MAY 28, 2022

She encouraged me to “SHIP IT,” as Seth Godin would say, so I submitted Snöball to the IMEX Startup Competition, the Event Technology Awards and the IBTM World Tech Watch Awards, and we were finalists in all of them,” she said. What sets Snöball apart as a community marketing and audience growth platform for event professionals?

Tech 52

Tech Marketing 2001 Advertising 52

Eventmobi

JUNE 5, 2023

Marketing Event marketing is what turns your carefully cultivated brand into a tool. Through your design, messaging, visuals, and partnerships, you go to market and start driving registrations. advertises the event’s date and location right at the top of the website.

Social Media 195

Social Media Advertising Conference Marketing 195

Event Industry News

MAY 30, 2022

Tag Digital is an event marketing agency, suppporting the world’s leading event organisers reach their goals and overcome their digital challenges, from generating ticket sales and exhibitor leads to building new data and digital sponsorship. What can Tag Digital support event organisers with?

Advertising 105

Advertising Sponsorships 2022 2021 105

Event Marketer

OCTOBER 9, 2023

Throughout the month of August, Shipt visited The University of Alabama, Georgia Tech, Purdue University, Ohio State, Florida A&M University and an event for the Atlanta University Center Consortium, which includes HBCU member institutions Clark Atlanta University, Morehouse College, Morehouse School of Medicine and Spelman College.

Social Media 102

Social Media Advertising Retail Banking 102

GEVME

JULY 11, 2018

Related: 11 hacks to boost your event marketing efforts. 7 working strategies for last-minute event promotion. Doing last-minute event promotion shouldn’t be stressful if you know exactly how to tackle this challenge. The use of paid ads is a casual practice for event marketers. Quality is king.

Social Media 149

Social Media Advertising Marketing Events 149

Event Marketer

MARCH 4, 2024

Organizers issued refunds and offered a mea culpa after police were called to mediate the situation, stating: “Unfortunately, last minute we were let down in many areas of our event and tried our best to continue on and push through and now realise we probably should have canceled first thing this morning instead.”

Government 96

Government Advertising Trade Shows Sponsorships 96

Expo Pass

NOVEMBER 30, 2018

5 Quick Tech Tips to Upgrade Your Exhibitor Packages. (3 Technology changes constantly, so what better way to upgrade your event’s exhibitor packages than through tech? Using an event app is a great way to engage with your audience and pass on vital event logistics. Event Registration. Event Execution.

Tech 62

Tech Social Media Event Apps 2019 62

Event Industry News

DECEMBER 17, 2019

The first step was using this information to make a better event. Now, companies have begun to leverage attendees’ onsite behavioral data to inform their marketing decisions outside the event world. You see, most event marketers record the number of attendees at their events. And this is huge. Conclusion.

2020 96

2020 Event Tech Tech Event Apps 96

Event Marketer

JUNE 13, 2022

More From Twitter’s Event Portfolio: Twitter Woos NewFronts Advertisers with Surprise, Delight and Design. Another popular draw for advertisers is Twitter’s comprehensive data—and how it can power brand decision-making. Twitter’s Candy Store Pop-up Highlights Users’ Sweet Impressions of the Platform. Agency : DesignScene.

2022 128

2022 Advertising Sports Social Media 128

GEVME

MAY 29, 2018

When it comes to corporate events, there’s always a specific tech environment you can utilise to simplify the process of organisation. Handling complex event marketing. Corporate event management software can be an excellent marketer. Corporate event management software can be an excellent marketer.

Corporate Events 217

Corporate Events Event Management Management Corporate Meetings 217

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Social Tables

OCTOBER 20, 2022

Continually connect with members of your audience by sharing behind-the-scenes video clips, sending reminder emails, offering exclusive promotions, advertising additional purchases, and sharing free content (templates, how-to articles, etc.) leading up to the event. Use industry-leading virtual event technology when hosting a webinar.

Advertising 158

Advertising Social Media Marketing Speakers 158

Eventmobi

JUNE 16, 2023

Sell ad space Provide opportunities for vendors to advertise their products or services during events. This doesn’t just mean traditional paper advertising—instead, give vendors opportunities to promote their business through your event website, event app, digital signage, programs, and more.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61

2019 Event Marketing Marketing Social Media 61

GEVME

APRIL 30, 2018

Example: You are organising an event in partnership with an event tech vendor. GEVME or any other tech vendor with which you will cooperate can be called a data processor. In event planning, there’s one side responsible for GDPR compliance. Event technology vendor: Conduct a transparent audit.

Event Planning 206

Event Planning 2018 2016 Technology 206

Attendease

FEBRUARY 20, 2019

The Group explains, “Don’t overthink things – don’t overestimate what you need to offer to create a great event. If you can get the visitor experience just right – which doesn’t need to include flashy tech and an over-amped budget – and delight delegates at every turn, you’re sure to succeed.”.

2019 375

2019 Event Planning 2016 2018 375

Attendease

DECEMBER 20, 2023

This works especially well for tech products. Learn more : 8 Tips for Your Hybrid or Virtual Event Marketing Strategy Mass Mystery Mailing Send cryptic, unlabeled mystery boxes or envelopes containing teasers about your upcoming launch to industry mailing lists and existing customers.

2024 195

2024 Event Ideas Social Media Events 195

Eventsforce

MAY 8, 2019

And while some countries like the UK have already introduced legislation preventing the use of bots for ticket harvesting, the new legislation will strengthen the hand of bodies like the Advertising Standards Authority, who will be able to use it in prosecutions. TSNN: New Sustainability App for Event Planners.

Tech 72

Tech Sustainability Trade Shows Technology 72

Connect Your Meetings

OCTOBER 8, 2019

Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Learn the difference between macro and nano influencers and how to identify if they are the right fit for your event. Website: snoball.events. Register for Webinar.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

Expo Pass

FEBRUARY 1, 2019

When hosting events, companies and organizations traditionally have managed using in-house marketing teams or external event planning agencies. Now, we see a newer option for event hosting with the introduction of the tech savvy marketing agency. How to Assess the Tech Needs of Your Attendees. (5

Marketing 62

Marketing Advertising Tech Technology 62

Event Industry News

AUGUST 20, 2020

Spawned from the UK’s first guerrilla marketing agency Buddha’s experience with/onus on projections, disruption and PR stunts and his military background, Mark Evans launched Kommando Experiential Marketing in 2000.

Social Media 78

Social Media Advertising Tech Marketing 78

EventBank Insights

MAY 16, 2019

There are so many ways to boost your event conversions , but a lot of people forget that one of the best is their current website. All of your other marketing, including your social media campaigns, direct marketing and most other advertising points your leads towards your website.

Social Media 128

Social Media Advertising Marketing Events 128

Event Industry News

AUGUST 25, 2021

The Specialist Communications Agency for Events, Venues, Event Tech and Suppliers. Our extensive event industry knowledge, combined with our understanding of the market and our relationships with key industry media help get your news and brand in front of the right audiences at the right time.

Advertising 52

Advertising Consulting Event Tech Tech 52

Event Industry News

JULY 9, 2019

Live streaming your event is a great way of spreading your message. Snöball, an event marketing company, revealed that videos on Facebook gained twice as much engagement compared to posts with images. Ensure any images are branded to your event. Brand Events. Event Tech. Sporting Events.

Speakers 99

Speakers Marketing Social Media Advertising 99

Floktu

FEBRUARY 19, 2020

Topics covered will include all aspects of programmatic advertising and insights into how this quickly-moving industry is evolving. . The unstoppable rise of programmatic advertising has been well documented. Programmatic advertising enables greater marketing performance, transparency, and ROI for marketing budgets.

2020 40

2020 Advertising Airlines Speakers 40

Event Industry News

JULY 27, 2021

With over 25 years of experience in the meetings and events industry, Zamora honed her skills with positions at Motorola, the Henry B. Gonzalez Convention Center in San Antonio, as well as roles producing events in the tech, pharmaceutical, and banking sectors.

Hotels 59

Hotels Banking Advertising Travel 59

Event Marketer

JULY 31, 2023

Top players from the marketing and advertising community cruised into the French Riviera in June for five days of industry collaboration and education at the 70 th annual Cannes Lions International Festival of Creativity. There were also mixed reality games to play, a coffee bar, presentations and a wearable tech demo.

2023 80

2023 2008 Advertising Travel 80

Planner WIre

SEPTEMBER 17, 2019

Most Event Marketers know what pay per click is but have no idea how it actually works… and that causes fear because nothing is worse than having to dive into the pool with blinders on… is it deep enough or am I going to squash my melon on the bottom of the pool. Pay Per Click. Welcome to the EventTech 12 Tag Digital Edition.

Event Tech 28

Event Tech Tech Advertising Sponsorships 28

Planner WIre

SEPTEMBER 17, 2019

Most Event Marketers know what pay per click is but have no idea how it actually works… and that causes fear because nothing is worse than having to dive into the pool with blinders on… is it deep enough or am I going to squash my melon on the bottom of the pool. Pay Per Click. Welcome to the EventTech 12 Tag Digital Edition.

Event Tech 28

Event Tech Tech Advertising Sponsorships 28

TicketBud

OCTOBER 4, 2023

In this stage, be sure to: Identify goals and objectives Identify key audience Pick a date Pick a venue Outline a budget and set KPIs Put together a planning committee Develop a timeline Create branding for the event Determine pricing strategy Determine a marketing strategy, including social media, email, web and any print or broadcast advertising (..)

Event Planning 78

Event Planning Entertainment Sponsorships Social Media 78