Remove Advertising Remove Conference Remove Marketing Remove Sponsorships
article thumbnail

8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest. Your website is the first point of call for many attendees.

article thumbnail

How to Plan a Conference: 12 Steps for a Memorable & Successful Conference

Eventmobi

With so many moving parts to juggle, planning a conference can seem like a daunting task. In this comprehensive guide, we’ll walk you through how to plan a conference from A to Z. We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

article thumbnail

66 Creative Event Sponsorship Ideas to Help You Secure Your Ideal Sponsors

Eventmobi

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

article thumbnail

Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. When done well, it can change participants’ attitudes and behaviors about a brand.

article thumbnail

Time to Retire Your Platinum, Gold and Silver Sponsorship Levels

Velvet Chainsaw

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels. Dare to be different!

article thumbnail

Case Study: How Hanapin Marketing Used Attendee Feedback to Increase Engagement & Retention

Eventmobi

Hero Conf: This two-and-half-day annual conference takes place in the US and UK. The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Event Goals.

Marketing 195