ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Marketing Marketing Social Media Trade Shows 62

Eventory

AUGUST 14, 2018

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies. One of such directions is Event Marketing.

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Event Marketing Marketing Advertising Social Media 146

GEVME

JUNE 13, 2018

The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work.

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Conference Planning Conference Speakers Advertising 200

GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Eventory

MARCH 8, 2018

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing.

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Event Marketing Marketing Advertising Trade Shows 111

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.

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Social Media Event Marketing Marketing Trade Shows 127

Eventbrite UK

MARCH 28, 2018

There's no one-size-fits-all approach to advertising an event. The post How to Advertise an Event: The 5 Essential Channels appeared first on Eventbrite UK Blog. But here are the top five channels and how to incorporate them into your strategy.

Advertising 90

Advertising Events Social Media Entertainment 90

Eventbrite UK

JUNE 5, 2019

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t always come true! Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events to refine […].

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Event Marketing Marketing Advertising Events 112

Meeting Application

JULY 12, 2018

Here are top event marketing strategies for increased engagement. You may spend months planning and preparing your conference and deliberately keeping things under wraps. A conference has to be advertised just as any product on the market. A conference has to be advertised just as any product on the market.

Event Marketing 91

Event Marketing Marketing Advertising Conference 91

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. 4 Word-of-Mouth Marketing. Photo Credit Adobe Stock/SFIO CRACHO).

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Event Industry News

JULY 23, 2019

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and Holly Moore, founder of Make Events, discussed the developments in advertising. Live events. Brand Events. Conferences. Event Tech.

Advertising 56

Advertising Trade Shows Event Tech Tech 56

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Event Marketing 2019 Marketing 2014 98

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

Marketing 105

Marketing Social Media Advertising B2B 105

Eventmobi

JULY 5, 2023

Read on to learn about: The type of marketing your association should do The 8 steps you can take to build an actionable strategy How to use digital & community marketing to market your membership program How to use event marketing for your association And several association marketing tools to add to your arsenal!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Industry News

JULY 8, 2021

On the heels ofits second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced today it is enhancing and expanding its event marketing suite with the acquisition of Attendify.

Event Marketing 69

Event Marketing Marketing Advertising 2011 69

Eventmobi

JUNE 5, 2023

Remember that awesome swag you got from your last conference? Still thinking about the event app that made navigating your weekend a breeze? Then you’re familiar with some top-notch event branding! Having a solid event branding strategy is important because it will: Make your event memorable.

Social Media 195

Social Media Advertising Conference Marketing 195

a2z Innovation Insider

JULY 17, 2018

Much of this growth is coming as the advertising dollar moves away from other media including TV, Print, and many traditionally popular channels. As someone who is responsible for your event’s visibility to new and growing audiences, you may certainly want to invest in paid advertising on leading platforms.

Advertising 40

Advertising Automotive Speakers 2017 40

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.

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Event Marketing Marketing Social Media Speakers 131

Eventtia

MAY 20, 2022

So it’s up to you, the event organiser, to foster as much engagement as possible. And the traditional conference swag bag is a great way to do just that. Just about anything that you can brand with a company logo is fodder for an event swag bag. By gifting them conference goodies and an unboxing experience around it.

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Conference Banking Trade Shows Events 77

Bizzabo

SEPTEMBER 17, 2018

Britta's creativity, data-driven mindset and passion for bringing people together has seen PLAY evolve into a continent-spanning event series. It's no exaggeration to say that Britta and her team at Brightcove are some of the most innovative event marketers in the industry. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Capterra Event Management

DECEMBER 13, 2017

Traditional marketing doesn’t have the same effect on us. Millennials are cynical and that cynicism makes the job of marketers, even event marketers, that much harder. No matter how advanced your event management software is, no technology can overcome a generational hurdle. Embrace authenticity.

Event Marketing 61

Event Marketing Marketing Advertising Financial 61

Big Tickets

OCTOBER 13, 2017

That side is what makes the wheels of Facebook turn: the advertisements. billion users make it worth any event marketer’s time to figure out how to use them to their advantage. Facebook ads can especially do wonders when building audiences for events. Feed the Advertisement Machine! Putting on a conference?

Event Marketing 55

Event Marketing Marketing Advertising Fashion 55

Bizzabo

JUNE 5, 2019

Let’s take a look at 10 examples of how community building has come to life in Facebook’s diverse portfolio of events. 10 Imaginative Events from Facebook. Facebook’s flagship developer conference, F8, started almost 10 years ago as an 8-hour hackathon for developers. Women in Product Conference. Source: Facebook.

Conference 61

Conference B2B Event Marketing Education 61

Hubilo Blog

APRIL 20, 2021

In 2020, virtual conferences gained momentum suddenly and drastically, due to the pandemic. As organizations persevered to continue doing business, there were more and more conferences taking place online. One of the key ones being, finding the right sponsors for the upcoming virtual conference. How can this be done correctly?

2021 52

2021 Conference Marketing Social Media 52

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Summit - Similar to conferences but usually smaller and features higher-level executives.

2019 81

2019 Marketing Conference Social Media 81

Stova

MARCH 20, 2023

The Ultimate List of Conferences to Attend in 2023 Are you struggling to find which conferences are worth investing your time and money in? We’ve put together a comprehensive list of 200+ top in-person, virtual and hybrid conferences that you should attend in 2023.

2023 52

2023 Conference Healthcare B2B 52

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

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Sponsorships Financial Social Media Conference 195

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Product launches.

Advertising 174

Advertising Retail Social Media Marketing 174

GEVME

JULY 11, 2018

Related: 11 hacks to boost your event marketing efforts. 7 working strategies for last-minute event promotion. Doing last-minute event promotion shouldn’t be stressful if you know exactly how to tackle this challenge. The use of paid ads is a casual practice for event marketers. Quality is king.

Social Media 149

Social Media Advertising Marketing Events 149

Guidebook

APRIL 9, 2015

So you’re marketing an event, are you? Event marketing is a killer way to reach hundreds – or even thousands – of people with impactful, meaningful experiences. That’s why we’ve organized all of the Guidebook Blog’s best event marketing tips into this one page for your convenience. Good for you!

Event Marketing 60

Event Marketing Marketing Advertising Events 60

Hubilo Blog

FEBRUARY 8, 2019

Event marketing demands a fair share of planning and preparation if you want to make everything function flawlessly. But it’s definitely worth your time as more than 40% of marketers claim events are the single-most effective marketing channel. However, corporate events can be a costly experience.

Event Marketing 70

Event Marketing Marketing Social Media Corporate Events 70

Conferences that Work

APRIL 4, 2022

Want to let me know about a cool peer conference/unconference you’re holding, so I can add it to my public calendar? Here are a couple of examples: 1) My peer conference calendar. I maintain a calendar of peer conferences/unconferences on this site for a couple of reasons. or content marketing services. And they do.

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Marketing Medical Meetings Advertising Conference 156

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Hubilo Blog

JULY 31, 2018

Have you encountered any advertisements which made you think — “Story of my life!” This is, in short, the impact of experiential marketing on the consumers. What exactly is experiential marketing ? The “personal factor” is what sets it apart from the traditional form of event marketing. Maximize sales.

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Event Marketing Marketing Social Media Events 83