Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Want to let me know about a cool peer conference/unconference you’re holding, so I can add it to my public calendar? Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. And they do.

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Marketing Medical Meetings Advertising Conference 156

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. 3 Omnichannel Marketing. 4 Word-of-Mouth Marketing.

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Event Marketing Marketing Social Media B2B 112

Eventbrite UK

JUNE 5, 2019

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t always come true! Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events to refine […].

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Event Marketing Marketing Advertising Events 112

Meeting Application

JULY 12, 2018

Here are top event marketing strategies for increased engagement. You may spend months planning and preparing your conference and deliberately keeping things under wraps. A conference has to be advertised just as any product on the market. Great event marketing plan […].

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Event Marketing Marketing Advertising Conference 91

Eventbrite UK

MARCH 20, 2018

This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers. The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog.

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Advertising B2B Event Marketing Marketing 108

Event Smart

JANUARY 23, 2024

An event planning company is hosting an industry conference aimed at helping technology companies launch new products and build industry connections. However, the conference experience has […]

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Event Industry News

JULY 8, 2021

On the heels ofits second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced today it is enhancing and expanding its event marketing suite with the acquisition of Attendify.

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Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

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Marketing Social Media Speakers 2018 186

Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

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Event Marketing Marketing Tech Events 110

Capterra Event Management

DECEMBER 13, 2017

Traditional marketing doesn’t have the same effect on us. Millennials are cynical and that cynicism makes the job of marketers, even event marketers, that much harder. No matter how advanced your event management software is, no technology can overcome a generational hurdle. Embrace authenticity.

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Event Marketing Marketing Advertising Financial 61

GEVME

JULY 4, 2019

Every event planner should know how to market an event venue to make it a success. Corporate event planners are a separate industry segment that seeks out top-notch enterprise venue solutions. . Key reasons to market your event venue. Effective event venue marketing is the answer.

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Eventmobi

JUNE 5, 2023

Remember that awesome swag you got from your last conference? Still thinking about the event app that made navigating your weekend a breeze? Then you’re familiar with some top-notch event branding! Curious about how to brand your event in a way that does just that? What is Event Branding? Defined roles (doctors!

Social Media 195

Social Media Advertising Conference Marketing 195

Hubilo Blog

APRIL 20, 2021

In 2020, virtual conferences gained momentum suddenly and drastically, due to the pandemic. As organizations persevered to continue doing business, there were more and more conferences taking place online. One of the key ones being, finding the right sponsors for the upcoming virtual conference. How can this be done correctly?

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Eventbrite UK

MARCH 28, 2018

There's no one-size-fits-all approach to advertising an event. The post How to Advertise an Event: The 5 Essential Channels appeared first on Eventbrite UK Blog. But here are the top five channels and how to incorporate them into your strategy.

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Event Industry News

JULY 23, 2019

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and Holly Moore, founder of Make Events, discussed the developments in advertising. Live events. Live events. Brand Events. Conferences.

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Advertising Trade Shows Event Tech Tech 54

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

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Big Tickets

OCTOBER 13, 2017

That side is what makes the wheels of Facebook turn: the advertisements. billion users make it worth any event marketer’s time to figure out how to use them to their advantage. Facebook ads can especially do wonders when building audiences for events. Feed the Advertisement Machine! Putting on a conference?

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Event Marketing Marketing Advertising Fashion 55

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

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Hubilo Blog

JULY 31, 2018

Have you encountered any advertisements which made you think — “Story of my life!” This is, in short, the impact of experiential marketing on the consumers. What exactly is experiential marketing ? The “personal factor” is what sets it apart from the traditional form of event marketing.

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Event Marketing Marketing Social Media Events 83

Hubilo Blog

JULY 6, 2021

Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. Its flagship conference, Dreamforce – the world’s largest software event – has had a digital component for years now. Develop future marketing campaigns.

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Marketing Advertising Event Apps Banking 105

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketing Marketing Social Media Consulting 195

InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. At most events such as trade shows, conferences, and conventions, people are looking for more than an advertisement. The post Event Marketing Trends: 2020 Guide appeared first on InCharged.

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2020 Event Marketing Marketing Social Media 49

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

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2019 Event Marketing Marketing Social Media 61

InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. At most events such as trade shows, conferences, and conventions, people are looking for more than an advertisement. The post Event Marketing Trends: 2019 Guide appeared first on InCharged.

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2019 Event Marketing Marketing Social Media 45

Eventtia

AUGUST 12, 2022

Influencer marketing has been a hot topic up for discussion amongst many marketers for the past few years. Many companies are increasing their focus and shifting their marketing budgets to collaborate with influencers. What is influencer marketing? What is influencer marketing? Define Goals and Objectives.

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Marketing Social Media Events Advertising 62

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

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Sponsorships Financial Social Media Conference 195

InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. At most events such as trade shows, conferences, and conventions, people are looking for more than an advertisement. The post Event Marketing Trends: 2019 Guide appeared first on InCharged.

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2019 Event Marketing Marketing Social Media 40

Eventtia

MAY 20, 2022

So it’s up to you, the event organiser, to foster as much engagement as possible. And the traditional conference swag bag is a great way to do just that. Just about anything that you can brand with a company logo is fodder for an event swag bag. By gifting them conference goodies and an unboxing experience around it.

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Conference Banking Trade Shows Events 77

a2z Innovation Insider

JULY 17, 2018

Much of this growth is coming as the advertising dollar moves away from other media including TV, Print, and many traditionally popular channels. As someone who is responsible for your event’s visibility to new and growing audiences, you may certainly want to invest in paid advertising on leading platforms.

Advertising 40

Advertising Automotive Speakers 2017 40

Event Industry News

JULY 9, 2019

Conferences, exhibitions, brand activations, seminars, workshops – we employ speakers for a wide selection of events. They can also be invaluable for getting your audience to your event in the first place. Live streaming your event is a great way of spreading your message. Ensure any images are branded to your event.

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Speakers Marketing Social Media Advertising 99

Connect Your Meetings

OCTOBER 8, 2019

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Apply strategies tailored specifically for events.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Research the event destination.

Advertising 174

Advertising Retail Social Media Marketing 174

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

Marketing 79

Marketing Trade Shows Event Marketing Education 79

GEVME

JULY 11, 2018

Building a last-minute marketing strategy means having a back-up plan. Apart from your regular activities, you can create some promotion ideas that will be used at the very last stages of event organisation. A smart last-minute marketing idea can help you sell out your event. New registrations. Isn’t it too late?

Social Media 149

Social Media Advertising Marketing Events 149

SpotMe Blog

JULY 25, 2021

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

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Social Media 2021 Trade Shows Marketing 279

Attendease

FEBRUARY 20, 2019

And yet, according to a new survey conducted by Event Manager Blog Editor Julius Solaris and released during his "Event Trends for 2019” educational session at IMEX America in Las Vegas, 55.5% Event personalization extends beyond offering multiple sessions and tracks so that attendees can customize their own experiences.

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Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

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