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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! In 2024, technology isn’t just a tool; it’s a magic wand that can elevate your events to new heights. We’ve all become Zoom experts, haven’t we? AI has entered the room.

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Contract Clauses Planners Need in 2024

Smart Meetings

Cohen, a partner at Cohen, Cooper, Estep & Allen LLC, who specializes in entertainment, criminal defense and hospitality law, to chat about what planners should consider adding to their contracts in 2024. The post Contract Clauses Planners Need in 2024 appeared first on Smart Meetings. Limit your liability.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The

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Will Meetings Thrive in 2024?

Smart Meetings

Steve Steinhart Both planners and sellers will have to make paradigm shifts if 2024 is to become the new high watermark for group attendance and revenue. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

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Caution for Planners: Hotel Rates Set to Rise in 2024

EventMB

Skift Take: Hotel rates will rise globally in most locations next year, something to keep in mind when negotiating meeting contracts. Andrea Doyle Read the Complete Story On Skift Meetings

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The Story Behind the 2024 Smart Women in Meetings Awards

Smart Meetings

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. She connected these go-getters so they could lift each other up. It is what Marin would have wanted.

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Two Tensions Keeping Senior Event Professionals Up at Night

Velvet Chainsaw

The good news is that 2024 is expected to eclipse 2019 results by 3.6%. In addition to negotiating and locking in pricing, some of the tactics to consider are: Decreasing the event length by a couple hours or half-day. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019.