Event Marketer

DECEMBER 20, 2023

Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. What were some of the highlights from 2023? grand opening promotions “come register for a chance to win”.

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Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

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Expo Pass

JANUARY 3, 2024

2023 has come to an end, and that means taking time to reflect on the year’s wins, challenges, highlights, and personal victories. For us at Expo Pass, it means looking back at the top event planning articles in 2023. 2023 saw massive growth in sustainable practices. Win big with event sponsorship. But it’s true!

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Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

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Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Stova

MARCH 17, 2023

The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.

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Prestige Events Magazine

DECEMBER 18, 2023

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

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Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B.

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Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

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Event Marketer

DECEMBER 20, 2023

I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023? The most significant growth I’ve witnessed in 2023 is within sporting events, particularly through strategic sponsorships.

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Event Marketer

JULY 20, 2023

Bill Moseley, Director of Sponsorships and Experiential Marketing, AT&T Filmmaker David Fortune was the winner of AT&T’s 2023 Untold Stories Pitch Competition. We doubled that live audience from about 125 to 250,” says Bill Moseley, director-sponsorships and experiential marketing at AT&T.

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Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. in group hotel rates, with a 7.8%

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Skiddle

JUNE 30, 2023

Elsewhere, PwC predicts that the UK live music market will generate £1.63bn in 2023, compared to the £1.54bn from 2019. Live music sponsorship will total £420m, while overall ticket sales will total £1.2bn. per year until 2027. Photo: Sascha Hormel / Pexels.com PwC said that the 7.4%

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Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. The right sponsorship can support your event finances, boost event visibility and help you develop good connections with the sponsors for future opportunities. What is event sponsorship?

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Agency: G7 Entertainment Marketing) The National Parks were among artists who performed at the White Claw Shore House. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

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SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. ITA Group designs events that meaningfully connect with attendees.

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Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. million people. “As RODEOHOUSTON ?

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Event Industry News

APRIL 12, 2023

Choose 2 Rent is thrilled to announce our sponsorship and exhibit at Event Tech Live Las Vegas, taking place at The Expo at World Market Center Las Vegas on April 26 & 27, 2023. As a leading provider of registration equipment, we are excited to be Equipment Rental Partner at the event and showcase our […]

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Skiddle

AUGUST 15, 2023

Photo Credit: Nordoff & Robbins / Facebook.com We’re delighted to sponsor the ‘Inspirational Venue of the Year’ Award at 2023’s Northern Music Awards. It will take place on 30th November 2023.

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Event Industry News

JUNE 13, 2023

Kathryn Frankson is the Global Director of Marketing at Money20/20, the disruptive leader in fintech events. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn held a 15 year tenure with event juggernauts UBM and Informa as Director of Event Marketing.

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Socio Events

MARCH 27, 2023

Spread the word on social media A cornerstone of effective promotion in 2023, social media and event marketing cannot be without each other. Start email marketing early One of the most cost-effective ways to market your virtual event, email marketing is best done as early as possible. Download the guide 11.

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Stova

MARCH 7, 2023

Having a partner that knows what the market wants now and which technologies will matter most is important, but with hundreds of options available, how do you find the right fit? What emerging trends will shape the industry, and how can technology help you make the most of new market realities? What products are gaining traction?

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SpotMe Blog

MAY 31, 2023

You have to consider the costs of: Venue rental Catering Transportation and accommodation for attendees Marketing and promotion Staffing and event production Technology like Wi-Fi, audio/visual equipment, and live streaming The total cost can easily reach tens or even hundreds of thousands of dollars for large events.

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Event Marketer

AUGUST 14, 2023

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

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ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

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Eventmobi

NOVEMBER 2, 2023

We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. Marketing plan Your marketing plan outlines how you’ll reach and persuade your audience to attend your conference. Examples include advertising, management fees, registration, sponsorship, etc.

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Eventscase Blog

MARCH 23, 2023

The event will focus on the return on investment (ROI) of marketing and other intangible assets such as event sustainability programmes. Madrid City Tourism Forum 2023 On March 27th, the “Madrid City Tourism Forum” will be held at the Hotel Meliá Castilla.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Stova

JUNE 22, 2023

For example, Skift reports the Experiential Marketing Summit 2023 hosted a Brick Building Activation Challenge on the show floor. Like experiential marketers, attendees collaborated to meet fixed requirements and found plenty of creative ways to achieve project goals. Participants received heaps of Legos and a “client” brief.

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Socio Events

FEBRUARY 23, 2023

Webex Events partnered with Event Marketer on a State of the Events Industry Snapshot report , which revealed key learnings on how timelines, budgets, and expectations have shifted over the last few years. Maximize your event program with strategic thinking 74% of event marketers report having less time to plan their events than in 2019.

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Nunify

JULY 10, 2023

Here, we explore five compelling reasons why your event needs an event app in 2023. Create New Sponsorship Opportunities : Many events overlook the potential of mobile apps as platforms for event sponsorship and advertising. In conclusion , an event app is no longer a nice-to-have but a must-have in 2023.

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Event Marketer

FEBRUARY 13, 2023

You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Allstate’s title sponsorship is leveraged for both brand visibility and relationship-building with key constituents. Allstate Party at the Playoff, held this year Jan.

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Eventtia

JANUARY 20, 2023

Meta Description Discover the best Cvent alternatives and competitors in 2023 with features, pricing, and reviews. 6 Best Cvent Alternatives and Competitors in 2023 The events and meetings industry has experienced rapid growth in the past decade. This article will explore the top 6 best Cvent alternatives and competitors in 2023.

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Eventscase Blog

MAY 25, 2023

As 2023 moves forward, we can’t help but be grateful that we’re fulfilling one of our New Year’s resolutions. We also claimed that 2023 would be when we’d organise physical events again for our own network and clients—this is also turning into reality in June. We’ve always thought that this year would be pivotal. And so we did!

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Eventtia

JANUARY 20, 2023

With the market becoming increasingly competitive, many companies are looking for alternatives to Cvent that can provide similar services at lower costs. This article will explore the top 6 best Cvent alternatives and competitors in 2023. Read on to learn more about the top Cvent alternatives and competitors in 2023.

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Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

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