Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

2023 108

2023 Sponsorships 2024 Event Marketing 108

Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year. 22 to Sept.

Sponsorships 102

Sponsorships Food and Beverage 2023 Sports 102

Expo Pass

JANUARY 3, 2024

2023 has come to an end, and that means taking time to reflect on the year’s wins, challenges, highlights, and personal victories. For us at Expo Pass, it means looking back at the top event planning articles in 2023. This conference is a great way to broaden your event planning horizons. But it’s true!

2023 90

2023 2024 Sustainability Sponsorships 90

Nunify

JANUARY 19, 2023

The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.

Sponsorships 52

Sponsorships 2023 Social Media Sports 52

Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

Sports 81

Sports Sponsorships 2023 2021 81

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

Sports 110

Sports Sponsorships Retail 2023 110

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 79

Sports Sponsorships 2023 Social Media 79

Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B.

2024 99

2024 Marketing Food and Beverage Sponsorships 99

Event Marketer

DECEMBER 20, 2023

I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023? Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer?

Entertainment 52

Entertainment 2023 Sponsorships Sports 52

Event Marketer

JULY 20, 2023

Bill Moseley, Director of Sponsorships and Experiential Marketing, AT&T Filmmaker David Fortune was the winner of AT&T’s 2023 Untold Stories Pitch Competition. We doubled that live audience from about 125 to 250,” says Bill Moseley, director-sponsorships and experiential marketing at AT&T.

2023 78

2023 Sponsorships Marketing Technology 78

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

2024 116

2024 Marketing Entertainment Apparel 116

Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. Sponsors fund your events, offer in-kind benefits such as food, prizes, and host activities to engage your audience. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. What is event sponsorship? Table of contents.

Sponsorships 52

Sponsorships 2023 Social Media Food and Beverage 52

Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. million people. “As RODEOHOUSTON ?

Sponsorships 129

Sponsorships Apparel Sustainability Sports 129

Event Industry News

JUNE 13, 2023

Kathryn Frankson is the Global Director of Marketing at Money20/20, the disruptive leader in fintech events. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn held a 15 year tenure with event juggernauts UBM and Informa as Director of Event Marketing.

Event Technology 59

Event Technology 2023 Technology Sponsorships 59

Event Industry News

APRIL 12, 2023

Choose 2 Rent is thrilled to announce our sponsorship and exhibit at Event Tech Live Las Vegas, taking place at The Expo at World Market Center Las Vegas on April 26 & 27, 2023. As a leading provider of registration equipment, we are excited to be Equipment Rental Partner at the event and showcase our […]

2023 59

2023 Event Tech Tech Sponsorships 59

Socio Events

MARCH 27, 2023

Spread the word on social media A cornerstone of effective promotion in 2023, social media and event marketing cannot be without each other. And the good part is that you don’t need a ton of content to start sending tweets, posting on Instagram, or teasing the event on LinkedIn. Download the guide 11.

2023 52

2023 Sponsorships Social Media Entertainment 52

Event Marketer

AUGUST 14, 2023

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

2023 80

2023 2015 Social Media 2019 80

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 124

Marketing Food and Beverage Sponsorships Tech 124

Socio Events

FEBRUARY 23, 2023

Webex Events partnered with Event Marketer on a State of the Events Industry Snapshot report , which revealed key learnings on how timelines, budgets, and expectations have shifted over the last few years. Based on the findings, lean into these opportunities to sharpen your event strategies.

2023 52

2023 Food and Beverage 2019 Event Marketing 52

Eventscase Blog

MARCH 23, 2023

The event will focus on the return on investment (ROI) of marketing and other intangible assets such as event sustainability programmes. Madrid City Tourism Forum 2023 On March 27th, the “Madrid City Tourism Forum” will be held at the Hotel Meliá Castilla.

2023 52

2023 Tourism Sustainability Trade Shows 52

Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

Sports 98

Sports 2024 Sponsorships Hotels 98

Event Marketer

FEBRUARY 13, 2023

You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate.

Sponsorships 83

Sponsorships Sports Transportation 2023 83

Nunify

JULY 10, 2023

The use of mobile event apps is now crucial to ensure a successful, seamless and profitable event. Here, we explore five compelling reasons why your event needs an event app in 2023. Go Green – Run Sustainable Events Climate change is no longer a myth or a distant threat. It’s here and now.

Event Apps 40

Event Apps 2023 Sponsorships Sustainability 40

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. With over half the world’s population using email on a daily basis, there’s virtually no better way to reach your target audience, especially when promoting future events. Why, exactly, is email marketing effective?

Marketing 97

Marketing Speakers Event Apps Events 97

Eventtia

JANUARY 20, 2023

Meta Description Discover the best Cvent alternatives and competitors in 2023 with features, pricing, and reviews. Find the right event management platform for your needs. 6 Best Cvent Alternatives and Competitors in 2023 The events and meetings industry has experienced rapid growth in the past decade.

2023 48

2023 Social Media Event Management Management 48

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Smartphones, of course, are an easy point of entry, and according to a Statista report , by 2024, there will be approximately 1.7 billion mobile AR user devices worldwide.

Fashion 105

Fashion 2023 Sponsorships Technology 105

Eventscase Blog

MAY 25, 2023

As 2023 moves forward, we can’t help but be grateful that we’re fulfilling one of our New Year’s resolutions. We swore that it would be the time for us to return to the venues, trade fairs and networking events. We’ve always thought that this year would be pivotal. And so we did!

2023 52

2023 Sustainability Event Technology Technology 52

Eventtia

JANUARY 20, 2023

Technology solutions like Cvent have played a major role in making it easier for businesses, organizations, and individuals to plan, manage and execute their events. With the market becoming increasingly competitive, many companies are looking for alternatives to Cvent that can provide similar services at lower costs.

2023 48

2023 Social Media Event Management Management 48

Event Marketer

NOVEMBER 6, 2023

The Black Magic Reimagined community, and the world at large, have experienced remarkable change in the last five years, so we caught up with Marty McDonald, founder at Boss Women Media Group, which established and operates the summit, for insights on how the team evolved the experience to make this year’s event the biggest and best yet.

2024 108

2024 Sponsorships Financial Education 108

Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

Sponsorships 76

Sponsorships Retail Sports Social Media 76

Eventscase Blog

MAY 3, 2023

This month we have focused on the monetisation possibilities offered by our platform for event sponsorships. ” : a series of on-demand content sessions where we discover lesser-known features of our software. We’ll be back next month with more announcements!

2023 52

2023 Sponsorships 2020 Technology 52

Event Industry News

APRIL 18, 2023

The Association of Event Venues (AEV) is pleased to announce its new technology partnership with Momentus Technologies for 2023. The agreement also includes sponsorship of […]

Technology 59

Technology Sponsorships 2023 Event Management 59

Eventscase Blog

JANUARY 25, 2023

EVENTS WITH ASSOCIATIONS We are very grateful to collaborate with industry associations once again in 2023. This new content will be cascaded to you in the form of emails, blog posts and video clips that we will share on our social networks, allowing you to ultimately watch on-demand content straight from our Digital Venue!

2023 52

2023 Sustainability Tourism Technology 52

Event Marketer

MARCH 15, 2023

Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed to nominate a female in the 2023 Artist of the Year category, the king of beers took matters into its own hands and passed the mic to underserved artists. On the eve of the Feb. Agency: FCB New York.

Sponsorships 77

Sponsorships 2023 Hotels Marketing 77

Nunify

FEBRUARY 12, 2023

ChatGPT has been the talk of the town in 2023 & it’s not showing any signs of slowing down! This got me really excited and curious about the possibilities of using AI in events! What impact can ChatGPT have in the event space? How about we check if one of these brands are open for sponsorship. Let’s ask 6.

Sponsorships 52

Sponsorships Event Apps 2023 Tech 52

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Socio Events

FEBRUARY 24, 2023

Event promotion and pre-event marketing play an essential role in driving registrations. But it takes more than publishing an event page or blog post and calling it a day. The importance of event promotion Crafting a strategic event promotion plan should be a key part of your overall marketing strategy.

Social Media 52

Social Media Sponsorships Event Marketing Marketing 52