Event Industry News

FEBRUARY 23, 2023

Melbourne Convention and Exhibition Centre (MCEC) hosted over 3,000 people ready to connect and do business last week at the 2023 Asia Pacific Incentive and Meetings Event (AIME). AIME brings the business events industry together, connecting event planners with exhibitors, building knowledge and inspiring events of the future.

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Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

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Event Marketer

FEBRUARY 22, 2024

Higher air fares are replacing the flight delay challenges of 2023. The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. percent increase in hotel rates.

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Event Marketer

APRIL 3, 2023

Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. Reddit donated the space’s custom walls to Habitat for Humanity post-event, and ceiling tiles from its meeting rooms were biodegradable and made from plant-based materials.

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Smart Meetings

MARCH 25, 2024

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda.

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Expo Pass

FEBRUARY 1, 2023

We’ve done the research for you and created a list of the topics people most want to engage in 2023. Not only will it save you money by cutting down on all the logistics of hosting trade shows, but it comes with other benefits too. You also create an opportunity for them to meet new people who share their curiosity or values.

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Eventscase Blog

MARCH 23, 2023

Not only are we providing technology for various client events to happen, we are also attending onsite events left and right! Meeting Professionals International Iberian Awards March 30th is Global Meetings Industry Day (GMID) and, as always, MPI Iberian Chapter celebrates the GMID alongside its annual awards ceremony.

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Event Marketer

FEBRUARY 23, 2024

Aaron Conk, Senior Merchandising & Trade Show Manager, Delta Faucet Co. You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co. Event Marketer: How is your exhibit design strategy changing post-pandemic?

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Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. COVID did many things for us, good and bad.

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Event Industry News

FEBRUARY 15, 2023

After a stronger than expected market bounce-back last year for the springtime trade show, all signs point to a return to greater strength for this year’s leading marketplace for the global meetings and events industry. IMEX Frankfurt […]

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Socio Events

MARCH 15, 2023

In addition, an efficient event management platform equipped with all the necessary tools is crucial to ensure the success of the event, whether it is virtual, in-person, or hybrid. With 2023 promising more exciting and informative events for attendees, it’s time to gather inspiration from these corporate event planning tips.

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Event Marketer

FEBRUARY 13, 2023

Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility. More CES 2023 Coverage: Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences Canon Partners with M. For all things related to CES 2023, reach out to: jchavarro@accessintel.com.

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Socio Events

MARCH 27, 2023

What type of event are you planning? Once you consider a few questions, you’ll be able to decide what type of virtual event will work best. Here are some popular options: Trade show Virtual conference Seminar Exhibition Product launch or demo Holiday party 4. Request a demo of Webex Events’ virtual event platform today.

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Event Marketer

MARCH 7, 2024

Dubbed the largest annual light construction trade show in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. Partner: ImpactXM Send your exhibit stories to Anna Huddleston, ahuddleston@accessintel.com.

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Event Marketer

APRIL 17, 2024

After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. Key insights from the report: Exhibit marketer demographics are shifting.

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Event Marketer

JUNE 30, 2023

The demand has since softened in some sectors, leading to excess inventories, and the OR organizers saw this as an opportunity to evolve several aspects of the show and open up new avenues to deliver value. The post Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection appeared first on Event Marketer.

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Event Marketer

JUNE 29, 2021

Two playfully themed meeting rooms, one for Kit Kat and one for Reese’s, did show off products. A Kit Kat-themed conference room showcased products and offered a private space for meetings. The overall design used huge screens to show images of products as well as brand facts. Agency: MC2, Paramus, NJ.

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Event Marketer

MAY 24, 2023

“People are coming back face-to-face, but they’re doing it differently, and we had to adapt to that,” Colleen Bisconti, vp-global conferences and events at IBM, described ahead of IBM Think 2023. “A It’s about how do we get the right people because we have crafted this experience that we think meets these needs.

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SpotMe Blog

DECEMBER 7, 2022

There is however another type of event that’s becoming more and more popular nowadays due to its numerous advantages… Hybrid events. Looking for an event platform to help you run successful hybrid events in 2023? Check out our guide to the 15 best hybrid event platforms in 2023. 1 What’s your goal?

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Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. Here’s a look at how brands engaged attendees in-booth and virtually through robot greeters, motion-simulated experiences, metaverse meetings and beyond.

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Nunify

DECEMBER 10, 2022

The sponsors offer you a venue to host your event. The location of your event matters, especially if it’s a physical location. If you are hosting a virtual event , you can ask event marketing platforms such as Nunify , Airmeet, or Zoom to sponsor your event in exchange for their brand promotion.

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Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

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SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. It is designed to help enterprise decision-makers like you find the right marketing event management technology to ensure you achieve your business goals.

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Stova

OCTOBER 26, 2023

Networking is now the main driver of in-person event success. Industry expert Julius Solaris highlighted the “new rules of event networking” on LinkedIn in June 2023. Connection is the name of the event game in the ‘20s,” he said. Pro Tips For big annual trade shows and conferences, facilitate pre-event networking online.

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Eventscase Blog

FEBRUARY 22, 2023

Be data-centric and use UTM parameters when tracking your online marketing channels As mentioned above, you may surmise that gathering data is one thing—but knowing what to do with it is another important part of the equation. It is therefore important to set the parameters of what constitutes success in your events.

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MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S. The recent survey of 670 event marketers from organizations in the U.S.

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Socio Events

FEBRUARY 15, 2023

For each one, we’ll give you a free pre-event email template to get you started. What is pre-event email marketing? In an ideal world, event marketers wouldn’t need to worry about promoting an event. That’s where pre-event email marketing comes into play. Okay—but does it really work?

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Eventscase Blog

JULY 27, 2023

Whether you’re an aspiring digital marketer behind a food startup or a B2B supplier based in the aerospace industry, event branding is exactly what you need to stand out among the competition. In 2023, the average customer is constantly bombarded with marketing information, most of which they mindlessly scroll past.

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Socio Events

MARCH 3, 2023

With a fresh new year ahead, event planners around the world have a lot to look forward to in 2023. As the nearly $1 trillion event industry continues to rebound from the pandemic, event professionals are poised for a prosperous future. The biggest event trends of 2023 Get the latest insights on 2023 event trends.

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Event Marketer

DECEMBER 26, 2023

The blue Twitter checkmark meets its demise. As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. We’re showing how far it can go.

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Eventtia

FEBRUARY 22, 2023

With the advancement of technology, there are now several sophisticated platforms that have all the features necessary to successfully organize, host and manage virtual events. This article discusses the 5 best virtual event software platforms & systems currently available in 2023. The Top 5 Virtual Event Software in 2023 1.

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Event Marketer

JULY 3, 2023

A second-story observation deck served as the ideal setting for partnership programming, live podcast recordings, sales meetings and networking moments. Speaking of magic—75 percent of surveyed attendees reported an increased intent to spend with Reddit in 2023 as a result of their CES experience. Cue the slow clap.

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Event Marketer

MARCH 29, 2023

Our strong culture is driven by an internal team called SwitchLife, an employee-driven group to deliver fun activities and events to team members. CORE CAPABILITIES: Switch offers a full spectrum of marketing resources. The post Great Places to Work in Experiential 2023: Switch appeared first on Event Marketer.

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Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort.

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Socio Events

DECEMBER 6, 2022

These people, and many others, prefer in-person events. A survey by Event Marketer determined that 83% of surveyed Americans said that they miss attending in-person conferences. But there are consequences to resuming face-to-face events, trade shows, and the like. In-person event solutions.

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Stova

MAY 4, 2023

This article explains how to make the most of event technology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is Event Technology? Without event planning and management technology, processes are time-consuming.

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