Remove 2020 Remove Marketing Remove Sponsorships Remove Venues
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9 Event Trends You Need to Know for 2020

Attendease

What does 2020 hold for the events industry? Below are the top 9 event trends that will shape 2020. That includes marketing communication prior to the event as well as interactions during and after the event is over. Choose venues where this networking angle can be explored. A lot in fact! Personalization.

2020 243
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Business Design Centre to host the Exhibition Marketers Masterclass

Event Industry News

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced. Tickets cannot be purchased for the Exhibition Marketer’s Masterclass.

Marketing 113
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3 tips for reinvigorating your event sponsorship program

Eventbase

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

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4 Things Event Marketers Need to Know When Planning Hybrid Events for 2021 and Beyond

SmartMeetings

Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. More : How to Create a COVID-era Event Marketing Plan.

2021 138
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What Business Events Pros Learned in 2020

PCMA Convene

After the coronavirus lockdown began, events-industry associations and venues scrambled to devise health protocols, hoping they would help ensure the rebound of live events. Andrea Berry, director of membership and conferences for the aviation non-profit RTCA, discovered “how vulnerable our event sponsorships were.” John Toner.

2020 111
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Event Technology & Digital Innovation for Events in the Post Covid Era

GEVME

In 2020, revenue dropped to zero in a matter of weeks. Here are some more figures to put things in perspective: As of March 2020, the exhibition and events industry lost $16.5B (Source: UFI, 2020) Since the beginning of March 2020, the pandemic had resulted in over $500B in cumulative losses for the U.S. SWITCH 2020.

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Solving for Pricing, Sponsorships, and Skills Challenges When Going Digital

PCMA Convene

If they have a live meeting planned in 2020, Colangelo said, they see that they must take it down — like a house, brick by brick. As for pricing sponsorships: This appears to be the Wild, Wild West right now. Then, they need to rebuild it, but it won’t look like the same house, and they don’t know what it will look like.