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AMR’s Globex forecasts the global exhibitions market to rebound to 97% of its 2019 size by 2024

Event Industry News

As the world has continued to be gripped by the COVID pandemic, the recovery of the exhibitions market in 2021 and 2022 has been muted from a global perspective. However, the good news is that recovery is accelerating across most regions (excluding China) and is forecast to reach 97% of its 2019 size by 2024.

2024 96
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Globex update: Global exhibitions market to contract by c.70% in 2020

Event Industry News

The global exhibitions market is set to contract by c.70% This forecast is the only analysis that measures the direct impact of Covid-19 on the global exhibitions organising market. As the following graph illustrates, the Globex 2019 estimate of market size (based on proforma revenues) was US $29.7bn. 70% contraction.

Contracts 104
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B2B events set to bounce back strongly after COVID-19, reveals survey of senior marketeers

Event Industry News

500 senior B2B marketeers shows there is light at the end of the tunnel for the B2B events industry. Marketeers expect to be able to re-engage with events from October, after spend on B2B events recorded an 80% fall in Q2 2020. B2B events spend in Q2 2020 is down 80% vs. Q2 2019. 50% vs. pre-crisis levels.

B2B 142
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New Globex projections – the global exhibition market to return to pre-COVID size by 2023?

Event Industry News

The 13th edition of Globex – the global exhibition organising market: assessment and outlook to 2023 – has been released today by strategy consultancy, AMR International. It details the devastating impact of COVID-19 on 2020/21 and provides market projections to 2023. Globex 2021 ?editor

2023 44
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ADMEI to Focus on International Impact in 2019

Smart Meetings

Association of Destination Management Executives International (ADMEI) wrapped up its 2019 annual conference at Four Seasons Houston with a pledge to increase the visibility of the association globally. Accent Indy, a DMC Network Company, took home Best Destination marketing Award for The Superbowl of FAMs. Excellence Recognized.

2019 77
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CWT Meetings & Events research: London to remain top EMEA destination for corporate meetings and events in 2019

Event Industry News

The ranking is based on proprietary and industry data in CWT’s 2019 Meetings & Events Future Trends report, to be published later this week. 2019 forecast (2018/17 positions in brackets): London, UK (1/1). Moscow, Russia (6/-). Meanwhile, Madrid (9/6) is off the 2019 list, too. Barcelona, Spain (5/2).

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35 Bold Examples of Guerrilla Marketing

Bizzabo

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. These examples of effective live guerrilla marketing events will inspire some of your own.