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The Impact on Small Businesses From All of the Cancelled Trade Shows

EventMB

In 2019, events were widely considered one of the most effective B2B marketing strategies. With so many small- to medium-sized enterprises (SMEs) already struggling to maintain profits, how are they coping without the benefit of traditional trade shows?

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Sign More Sponsors: The Key to Higher Revenue At Your Next Trade Show Event

Event Age by Swapcard

The success of a trade show is measured through the lens of various metrics, such as the number of attendees, the quantity and quality of leads generated for exhibitors and sponsors, and the number of partnerships that develop from connections made at an event.

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Trade Show Booths: 100 Best Ideas for 2022

EventMB

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

Velvet Chainsaw

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model. Are your business practices around your trade show transparent to your exhibitors?

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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IEG bolsters American operations through partnership with leading B2B trade show operator EEX

Event Industry News

The Italian Exhibition Group (IEG) has reached agreement with Emerald Expositions LLC (EEX), the largest operator of business-to-business trade shows in the United States, according to which the two will partner in strengthening the presentation of Italian jewellery manufacturers in the U.S.

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RecFest returns: The ‘Glastonbury-style’ B2B trade event for the talent acquisition industry heads to Knebworth next week

Event Industry News

RecFest, the world’s largest and UK’s only B2B festival for the talent acquisition industry returns to celebrate its sector next week on July 7, 2022 at new home, Knebworth House. The event was born in 2013 as an annual conference however it wasn’t until 2019 that the ambition of delivering a full-on festival style event was realised.

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