Eventmobi

JUNE 11, 2018

Professionals often attend industry events to improve their craft and network with peers. But for an event planner, it’s also an opportunity to “borrow” (read: steal) creative ideas for their next event. Read Now: 5 Surefire Gamification Strategies to Crush Your Event Goals. Speak to one of our event experts today!

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2018 Event Planning Speakers Sponsorships 271

Attendease

FEBRUARY 7, 2022

We have two words for you: experiential marketing. It’s very likely that you have already experienced this marketing strategy in action. According to Statista , experiential marketing spending in the United States reached $62.29 billion in 2018, having increased from $57.7 Product Launch Event Strategies.

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Trade Shows Social Media Automotive Fashion 363

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Make the CTA your MVP.

Event Marketing 167

Event Marketing Marketing Social Media Advertising 167

Marketo Events

DECEMBER 21, 2017

While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

Social Media 167

Social Media Marketing Speakers 2017 167

Event Marketer

JANUARY 20, 2022

More From Intel’s Event Portfolio: CES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes. The post Intel Had Always Planned for a Digital-first CES: Inside its Pandemic-era Strategy appeared first on Event Marketer. It Was From Intel.

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Social Media 2018 Conference Hospitality 97

Eventory

APRIL 5, 2018

With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.

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Event Marketing Marketing 2017 2018 113

Attendease

DECEMBER 20, 2023

For example, when Adobe launched its Creative Cloud software suite, it hosted a virtual launch event featuring product demos and opportunities for attendees to interact with Adobe team members. Influencer Review Kits Send your new product to social media influencers, bloggers, and industry experts, allowing them to experience it first-hand.

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2024 Event Ideas Social Media Events 195

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. 1) Determine Your Goals.

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Event Marketing Marketing Banking B2B 67

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Attendease

FEBRUARY 20, 2019

Those event planners facing shrinking budgets won’t want to hear this one, but event personalization is likely to continue impacting meeting and event organization and outcomes in 2019. Or, take the example of Forbes’ 2018 Under 30 event in Boston.

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2019 Event Planning 2016 2018 375

Czarnowski

FEBRUARY 16, 2018

CES pledged 2018 would be the year of “Whoa,” and it more than delivered. We were there to take it all in with our CES 2018 Insider Tour , which gave a select group of Czarnowski customers and friends an up-close look at—and insider insight into—CES’s most effective and engaging environments. Layers of engagement.

2018 74

2018 Social Media Tech Event Marketing 74

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Make the CTA your MVP.

Event Marketing 60

Event Marketing Marketing Social Media Advertising 60

Marketo Events

DECEMBER 21, 2017

While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

Social Media 60

Social Media Marketing Speakers 2017 60

Hubilo Blog

MARCH 7, 2020

She is passionate about events and values the power of live events and cares about how event makers create and deliver. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry social media influencer. Liz launched Liz King Events.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Eventmobi

FEBRUARY 25, 2019

*This is the second part of a video marketing series written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where EventMobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Social media during the event.

Marketing 150

Marketing Social Media Speakers Event Marketing 150

Bizzabo

JULY 6, 2018

And while event engagement is clearly an important metric to keep track of within your larger event strategy , it can be hard to define, let alone measure. This guide will help you to understand all angles of event engagement, how to implement them into your own event, and how to accurately measure them for post-event reporting.

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2018 Social Media Event Apps Events 48

Event Marketer

MARCH 18, 2024

Agency: CNC Agency) Photo credit: CNC Agency THIS SXSW CONSTRUCTION EVENT WAS ICON-IC Perhaps we’ve been living under a rock, but unbeknownst to us, there are companies capable of 3D-printing entire homes. In fact, construction technology company ICON launched the first permitted 3D-printed house in 2018 at SXSW.

Apparel 90

Apparel 2024 Insurance Retail 90

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

EventBank Insights

MAY 16, 2019

//blog.eventbank.com/wp-content/uploads/2018/12/EventBank.png A successful event is one where your audience is engaged and where this engagement translates into the kind of conversions you want to see. There are so many ways to boost your event conversions , but a lot of people forget that one of the best is their current website.

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Social Media Advertising Marketing Events 128

Bizzabo

JUNE 14, 2019

They now host these top 10 must-attend live events and have a lot to teach planners about publisher event strategies. And CMO Network is a gathering of the world's most influential marketers who discuss the future of event marketing and other trending strategies. Source: Kairos Production.

Financial 58

Financial Speakers Conference 2019 58

Endless Events

JANUARY 19, 2018

This week, we have a few tips for making your trade show booth stand out and managing your social media better. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself. 2018 in Events: Predictions from Experts. Going on a trade show this 2018?

Trade Shows 92

Trade Shows Social Media 2018 Tech 92

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. Event Marketer: Why is the US Open an effective platform for engaging consumers? EM: What did this year’s strategy entail? Aleco Azqueta.

Sponsorships 100

Sponsorships Food and Beverage Sports 2021 100

Plan Your Meetings

SEPTEMBER 3, 2018

Other examples of effectively designed event websites. RELATED STORY: 10 lessons for creating social media videos. Select the right social media channels. The goal of event marketing is to reach people where they are. And in 2018, people are on social media.

Social Media 58

Social Media B2B Marketing Trade Shows 58

Hubilo Blog

SEPTEMBER 4, 2018

Each attendee can download their event app and have an individual profile on the mobile event app. From basic hand bands that can be scanned upon entrance to wearable gloves at the Winter Olympics 2018 that was used for payment, it’s a fascinating tool to tailor the event experience for attendees.

Event Technology 97

Event Technology Technology Social Media Event Apps 97

Bizzabo

MARCH 7, 2019

Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. They’re basically a cost-effective strategy solution that, when executed correctly, ensures that buzz is generated while your team remains profitable. 35 Bold Examples of Guerrilla Marketing.

Marketing 80

Marketing 2018 2010 Social Media 80

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 60

Marketing Social Media Retail Advertising 60

Event Marketer

OCTOBER 10, 2022

Benefit says it takes more than a pretty backdrop to make an influencer event sparkle. More Influencer Event Strategies: The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds. times more EMV (earned media value) on this event where we were straightforward with them.”.

Consulting 108

Consulting Events Social Media Contracts 108

Expo Pass

JANUARY 17, 2019

The last thing you want it is long lines or a disgruntled marketing team staring at buffering wheel. A great way to keep a pulse of your attendees, is to follow conversations on social media. Social listening can be a great barometer for tech adoption. Top Posts of 2018. Event Execution. Event Marketing.

Tech 68

Tech Social Media 2018 2019 68

Bizzabo

JULY 6, 2018

Of 750 professionals surveyed , 41% wished they could attend networking events more frequently, and according to the 2018 Event Marketing Report , 80% of businesses that are overperforming will be increasing their live-events budget in the next year. Diversify your Event: Entrepreneurs United by Teach for America.

Social Media 49

Social Media 2018 Events Conference 49

SmartMeetings

MARCH 8, 2018

Instagram is big and getting bigger, and marketers are making a strong presence on this social platform a pillar of brand strategy. According to Eventbrite’s 2018 Guide to Instagram for Event Marketing , there are 25 million active businesses on Instagram, and more than 200 million users check brand profiles every day.

Social Media 51

Social Media Speakers 2018 Events 51

Bizzabo

OCTOBER 17, 2018

Inspire your event strategy with these 25 creative event promotion ideas. Attendees are the whole reason for any event you put on. Ideally every event you plan will be successful at generating awareness and selling tickets and event registrations. Retargeting is a huger boon for event marketers.

Social Media 70

Social Media Marketing Event Marketing Events 70

Eventmobi

DECEMBER 13, 2018

As an event planner, you’re well aware that event apps have become common practice at any type of event experience. Chances are, you’ve used an event app yourself; whether it was an event you attended or one you executed as part of your event marketing strategy. Speaker’s Twitter handle.

Event Apps 150

Event Apps Speakers Social Media Events 150

Floktu

FEBRUARY 25, 2019

We’re well into 2019 at this point, and if you’re not using a thoughtful social strategy to promote your events, you’re more than a little behind! On the bright side, it’s never too late to learn the ropes of social media, and the features these platforms offer are improving all the time.

Social Media 44

Social Media 2018 2016 2019 44

Certain

MARCH 20, 2018

In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue , and offered their insights on how companies can maximize their events in 2018.

2018 20

2018 Event Marketing Marketing Events 20

Certain

MARCH 20, 2018

In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue , and offered their insights on how companies can maximize their events in 2018.

2018 20

2018 Event Marketing Marketing Events 20

Eventory

OCTOBER 23, 2018

Given the fact that every generation has its own specifics, marketers around the world struggle to make their actions the most efficient while dealing with Millennials. From many marketing options, experiential marketing seems to upfront others. A post shared by Red Bull (@redbull) on Oct 18, 2018 at 6:53am PDT. #2

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Marketing Social Media Advertising 2018 94