Attendease

FEBRUARY 20, 2019

Those event planners facing shrinking budgets won’t want to hear this one, but event personalization is likely to continue impacting meeting and event organization and outcomes in 2019. Or, take the example of Forbes’ 2018 Under 30 event in Boston.

2019 375

2019 Event Planning 2016 2018 375

Endless Events

APRIL 13, 2018

Creating event marketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell event marketing to management? And most importantly: how can I get my marketing to work without breaking my budget?

Event Marketing 101

Event Marketing Marketing Social Media Tech 101

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz.

Event Marketing 60

Event Marketing Marketing Social Media Advertising 60

GEVME

APRIL 30, 2018

We’ve compiled a list of the top five misconceptions that you as an event planner should be able to dispel: 25 May is the deadline for GDPR enforcement. Especially for the world of events where meetings and conferences are organised in advance, GDPR doesn’t actually start on 25 May 2018. Some of event invitees are EU citizens.

Event Planning 206

Event Planning 2018 2016 Technology 206

Bizzabo

MAY 18, 2018

For more on content marketing best practices, click below to learn how to crack the content code. Given all of the emails your team sends every single day, advertising the event through an email signature is a tactic that is low effort and potentially high reward. 5 Tips For Promoting Your Event On Social Media.

2018 66

2018 Social Media Marketing Events 66

Attendease

FEBRUARY 7, 2022

It’s very likely that you have already experienced this marketing strategy in action. According to Statista , experiential marketing spending in the United States reached $62.29 billion in 2018, having increased from $57.7 What is “experiential marketing” and why does it matter? billion recorded a year earlier. .

Trade Shows 195

Trade Shows 2001 Automotive 2007 195

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

Event Industry News

JANUARY 4, 2019

In fact, the IT depart-ment was still in the basement, data managers looked at spreadsheets and event technology sourcing and purchasing decisions were made by the events teams. Event technology was often seen as a ‘nice-to-have’, justifying spend was a struggle and it was constantly under threat from budget cuts.

Event Technology 96

Event Technology Technology Advertising 2018 96

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Hubilo Blog

MARCH 11, 2020

If you want to generate more engagement and connect better with your target market, then you do not have to be so shy of showing your face. Instagram Story ads have been introduced in early 2018 to businesses and brands that are using the platform. You could also use them to encourage them to share their opinion about something.”.

Event Marketing 52

Event Marketing Marketing Events Social Media 52

Attendease

DECEMBER 20, 2023

Learn more : 8 Tips for Your Hybrid or Virtual Event Marketing Strategy Mass Mystery Mailing Send cryptic, unlabeled mystery boxes or envelopes containing teasers about your upcoming launch to industry mailing lists and existing customers. This intriguing aerial advertising builds pre-launch curiosity!

Event Ideas 195

Event Ideas 2024 Social Media Events 195

EventBank Insights

MAY 16, 2019

//blog.eventbank.com/wp-content/uploads/2018/12/EventBank.png A successful event is one where your audience is engaged and where this engagement translates into the kind of conversions you want to see. There are so many ways to boost your event conversions , but a lot of people forget that one of the best is their current website.

Social Media 128

Social Media Advertising Marketing Events 128

Event Marketer

DECEMBER 13, 2021

As consumers, we are getting tired of tacky advertising and gimmicky marketing tactics and aspire to buy products that reflect a positive attitude. In a Black Friday advertisement, Patagonia even told consumers “Don’t buy this jacket,” tapping into the growing trend of anti-consumerism. CASE STUDY: Nike.

Advertising 99

Advertising Social Media 2016 Marketing 99

Certain

APRIL 4, 2018

In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re beginning to see a handful of those so-called trends become mainstays in B2B marketing. Putting ABM into Action. says Alexander. says Alexander.

2018 26

2018 Marketing B2B Advertising 26

Event Industry News

NOVEMBER 4, 2019

The stage has been introduced to provide a dedicated area for speakers and panellists to discuss the technology used for event marketing. It supports event organisers using digital advertising to drive more attendees to their events, secure sponsors, delegates, ticket sales and gain exhibitor leads.

Event Tech 68

Event Tech Tech 2019 Banking 68

EventTechBrief

MAY 22, 2018

Rachel Stephan, senior event marketing strategist at sensov/ event marketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. A study by Nielsen found 92 percent of consumers trust peer recommendation – while only 33 percent trust advertising.

Social Media 178

Social Media Marketing Tech Speakers 178

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. When it comes down to it, advertisements and social media strategy simply aren’t enough in today’s evolving world of marketing.

Marketing 167

Marketing Social Media Retail Advertising 167

Connect Your Meetings

JUNE 7, 2019

That experience remains fresh enough in his mind—he left Goldman Sachs in 2016—that Bezdjian still considers himself a bit of an outsider in the events industry. He was a member of Connect Corporate’s 40 Under 40 in 2018. The two shows he visualizes focuses on different facets of travel and events.

Site Selections 65

Site Selections 2016 Advertising Financial 65

Bizzabo

MARCH 7, 2019

Often budget-friendly, countless guerrilla marketing examples from a variety of sectors show us that any business can be creative and effective while often not breaking the bank. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

Marketing 80

Marketing 2018 2010 Social Media 80

Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.

2019 150

2019 Food and Beverage B2B Social Media 150

Bizzabo

AUGUST 22, 2018

We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. Read on to learn the in’s and out’s of event engagement.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Bizzabo

NOVEMBER 27, 2019

Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own event marketing efforts. This goes for both B2C and B2B event marketing strategies. Source: Event Marketer. Cannes Lions.

2019 72

2019 Advertising Events 2006 72

Attendease

FEBRUARY 7, 2022

It’s very likely that you have already experienced this marketing strategy in action. According to Statista , experiential marketing spending in the United States reached $62.29 billion in 2018, having increased from $57.7 What is “experiential marketing” and why does it matter? billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Eventory

OCTOBER 23, 2018

When you think that about 44% of Millennials are more likely to trust experts’ opinions than a regular advertisement , it’s clear that to market this target you should base your actions on authenticity. A post shared by Red Bull (@redbull) on Oct 18, 2018 at 6:53am PDT. #2 Still, you need to rack your brain a little bit.

Marketing 94

Marketing Social Media Advertising 2018 94

GEVME

JUNE 25, 2018

Whether it’s a business event invitation or a party update email, your subject line should be catchy, relevant, and informative. To see how it works with different email formats, check out the study from Optinmonster, which collected the top 164 examples of email subjects that will work best in 2018. Conclusion.

Marketing 120

Marketing Events Advertising 2018 120

Showclix

SEPTEMBER 11, 2018

Attribution is important to every event marketer, but what’s the best way to go about quantifying the value of your online marketing efforts? Our marketing experts highly suggest using Google Analytics’ robust UTM (Urchin Tracking Module) parameters for all your online marketing campaigns! What are UTM parameters?

Social Media 53

Social Media Advertising Marketing 2018 53

Bizzabo

MARCH 7, 2019

Often budget-friendly, countless guerilla marketing examples from a variety of sectors show us that any business can be creative and effective while often not breaking the bank. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

Marketing 48

Marketing 2018 2010 Social Media 48

Bizzabo

JUNE 5, 2019

For B2B event marketers , this example shows that investing generous resources into your larger developer community can have an incredible impact not only on the number of outside developers engaging with your product but also brand awareness around core company values like community, inclusion, and philanthropy.

Conference 61

Conference B2B Event Marketing Education 61

Eventory

FEBRUARY 12, 2019

In times of customers immunized to traditional advertising methods brands look for new ways to catch people’s attention. When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Events – the new way to promote the brand . How did it go?

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Bizzabo

JULY 3, 2018

This is called list-based retargeting or CRM retargeting , which is particularly useful for event organizers who can utilize the lists of attendees from past events, as many event planners use a CRM platform to manage their contacts. Examples of Event Retargeting Ads 1) Facebook Newsfeed Ad. 3) Email Retargeting.

Advertising 50

Advertising Ecommerce Social Media Events 50

Oveit

APRIL 30, 2018

2018 brought some really exciting updates on Instagram, making the Facebook-owned platform one of the hottest places on the internet. We have already mentioned the general features, today we are going to focus on the latest updates and how event planners can use them in their best interest. Carousel ads for Instagram stories.

2018 48

2018 Advertising 2017 Marketing 48

Endless Events

MARCH 2, 2018

Not only do you need an event registration app, you also need a pre-event marketing app and event management software. But despite all the tech hype, don’t veer away from the true focus of your event: the attendees. Big Things for Marketing in 2018. Get Your Event App for Free, through Sponsors.

Tech 107

Tech Social Media Event Tech Event Apps 107

Hubilo Blog

DECEMBER 3, 2018

That’s why we have come up with a few guidelines to ace the game of event marketing. A persistent issue in case of event marketing is the use of Facebook to promote on-site activities. Don’t overthink it: Use keywords associated with your event. You can go for banner advertising on blogs or sponsored posts.

Social Media 93

Social Media Speakers Advertising Marketing 93

Endless Events

FEBRUARY 2, 2018

Here are a couple more tools to reduce your event stress: our helpful event planning checklist and our handy event production guide. Stats All Event Professionals Should Know This 2018. Did you know that 77% of marketers say experiential marketing is already a key component in their advertising strategy?

Social Media 54

Social Media 2018 Travel Marketing 54

Eventmobi

SEPTEMBER 12, 2018

Now, with the popularity of event apps and their vast array of functionality, the new problem event marketers and planners have to worry about is synchronizing attendee data and event information across multiple event software tools, each built by a different vendor. . Advertisement.

Event Management 150

Event Management Management Event Apps Negotiating 150

Eventmobi

SEPTEMBER 12, 2018

Now, with the popularity of event apps and their vast array of functionality, the new problem event marketers and planners have to worry about is synchronizing attendee data and event information across multiple event software tools, each built by a different vendor. . Advertisement.

Event Management 150

Event Management Management Event Apps Negotiating 150