Endless Events

APRIL 13, 2018

Creating event marketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell event marketing to management? And most importantly: how can I get my marketing to work without breaking my budget?

Event Marketing 101

Event Marketing Marketing Social Media Tech 101

Event Marketer

AUGUST 2, 2021

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. 11, 2001, terrorist attacks. AWS re:Invent is slated for Nov.

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Conference Trade Shows 2001 Fashion 143

Event Farm

JULY 5, 2017

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.

Marketing 170

Marketing B2B Trade Shows Event Marketing 170

Hubilo Blog

MARCH 7, 2020

Previously for 20+ years, she has been an instructor of Special Event Planning and Sustainable Event Operations. Rachel Wimberly : Another passionate and amazing women leader in the events industry! Rachel in her wide career of journalism and events has mastered Trade Shows.

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Trade Shows Social Media Consulting B2B 119

Connect Your Meetings

OCTOBER 8, 2019

Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Learn the difference between macro and nano influencers and how to identify if they are the right fit for your event.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

B2B 48

B2B Event Marketing Marketing Social Media 48

Eventbrite UK

FEBRUARY 6, 2017

Trying to attract exhibitors to your event? We asked a variety of businesses what they’re looking for when they sign up for a show. The post 15 Businesses Share What Exhibitors Want in 2017 appeared first on Eventbrite UK Blog.

2017 60

2017 Trade Shows Sponsorships Events 60

Endless Events

JANUARY 19, 2018

We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your trade show booth stand out and managing your social media better. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself.

Trade Shows 92

Trade Shows Social Media 2018 Tech 92

Socio Events

MARCH 11, 2020

Centers for Disease Control (CDC) Updates European Centre for Disease Prevention and Control (ECDC) Updates CDC Guidance to Event Organizers CDC Resource for Event Organizers from the 2017 Pandemic Flu. Event Industry Resources on Coronavirus.

Management 52

Management Trade Shows Sponsorships Government 52

PCMA Convene

JULY 20, 2017

Those were two questions Sam Lippman, who organizes ECEF (Exhibition & Convention Executives Forum), addressed in a survey he took prior to ECEF 2017. Top-line results of the survey kicked off this year’s program, which I attended along with 200 senior-level event professionals in Washington, D.C.,

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2017 Trade Shows Advertising Marketing 74

MeetingsNet

JANUARY 26, 2018

Autonomous Events? What tech developments from CES mean for event organizers. It's a bit ironic that the largest collection of digital technology is displayed in a traditional trade show setup at CES LINK [link] each year. Here are a few products from CES that should get organizers thinking. Printer-friendly version.

Risk Management 75

Risk Management Trade Shows Technology 2017 75

Event Marketer

JULY 3, 2023

These tentpoles are also gathering places where our industry can come together to find out what’s new and what’s next, and it’s where we can bring to life Reddit’s amazing communities and showcase the immense value for marketers and brands alike.” Reddit is such a unique place—we want to stay true to what makes Reddit, Reddit.”

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2023 Fashion Advertising Sponsorships 81

Cvent: Event Marketing

MAY 14, 2018

“ Moving to Myrtle Beach has been great for our trade show. Ann Wilson, Interpretive Ranger at Myrtle Beach State Park, is able to introduce visitors to the coastal environment through myriad classes.

Airlines 43

Airlines Meetings Trade Shows Tourism 43

Momencio

OCTOBER 14, 2016

There’s no reason to spring for a snow blower if you live in Florida, and there’s no reason to invest in interactive event technologies that don’t fit your brand’s personality, needs, or clients. Tech in event marketing. Years ago, IT research giant Gartner predicted that by 2017, CMOs would be spending more on IT than CIOs.

Event Technology 52

Event Technology Technology Tech Insurance 52

Bizzabo

OCTOBER 17, 2018

Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. 3) Retargeting. Source: Zapier.

Social Media 70

Social Media Marketing Event Marketing Events 70

e2m.live

FEBRUARY 4, 2019

The global event management software market was valued at $6.4 billion in 2017 and is estimated to be $11.06 In less than ten years, the event tech market will nearly double. 3: AR to reduce space problem at event venues: Events like automobile trade shows need a lot of floor space to showcase different models.

Event Tech 72

Event Tech Tech 2019 Social Media 72

Hubilo Blog

DECEMBER 7, 2018

Post getting the app live; do test your mobile event app yourself as well as through your vendor to avoid contingencies and to debug your app if needed early on itself. Benefits of an Event App. “75% 75% of event professionals who don’t use event apps intend to adopt them.”. —? Event MB , 2017.

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Event Apps Social Media Tech Trade Shows 85

Bizzabo

OCTOBER 24, 2019

The Artificial Intelligence Conference is hosted by O’Reilly, a leader in the B2B event marketing industry, and is the place to “Get the AI insights you need to drive results in your business.” The partnership lasted until 2017 and produced many comical commercials that showcased the power of Intel’s technology.

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2018 2019 Tech Conference 48

Floktu

JUNE 18, 2018

million active users back in 2015, 43 million users in 2016, and 90 million in 2017. Of course, this adoption has also moved into the worlds of business and marketing, and one of the areas this is most noticeable is with exhibitions and events. Avoiding the Common Pitfalls.

Technology 40

Technology 2015 Trade Shows 2016 40

Bizzabo

APRIL 13, 2018

Keeping in mind how the AR feature on the iPhone X was a big moment in WWDC 2017, we can’t wait to see what else is in store in 2018. If you’re unable to make the actual event, you can look for online streams to be updated on all the newest updates in technology. 5) E3 2018 - Electronic Entertainment Expo. 13) Virtual Reality Summit.

2018 62

2018 Technology Conference B2B 62

Bizzabo

MARCH 19, 2020

In 2020, the company will be hosting Pulse Everywhere, a completely digital event that can be attended for free! Event marketing is a cinch when tickets cost $0 and you'll build up a lot of goodwill with your target audience. Apple Special Events. A free virtual conference is definitely a strategy worth considering.

Event Ideas 81

Event Ideas Social Media 2020 Conference 81

PCMA Convene

FEBRUARY 28, 2017

As people have grown accustomed to these personalized suggestions at home, Chris Cavanaugh, chief marketing officer at Freeman, believes they will come to expect similar intuitive, one-size-fits-you-only suggestions from conferences and trade shows they attend. PRE-SHOW GAME PLAN.

Meetings 40

Meetings 2016 Trade Shows Technology 40

Event Industry News

NOVEMBER 4, 2020

Over 10 years ago, 2Heads saw the benefit of a digital solution designed by event professionals for event professionals. Every component of EventHive has been developed to resolve event specific challenges with a specific software innovation, making EventHive one of the most nimble, efficient, yet bespoke event products on the market.

Event Technology 91

Event Technology Technology 2020 Tech 91

Bizzabo

MAY 18, 2018

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

Bizzabo

JULY 6, 2018

This guide will help you to understand all angles of event engagement, how to implement them into your own event, and how to accurately measure them for post-event reporting. What is Event Engagement? This particular engagement tactic was not initiated by the event, buy by an exhibitor participating at the event.

2018 48

2018 Social Media Event Apps Events 48

Plan Your Meetings

JANUARY 28, 2019

Remember that glorious 2017 music festival in the Bahamas that garnered headlines for its excellent planning, exceptional execution and gorgeous attendees? In this case, through one of the world’s most disgusting catered events.”. Conventions. One of my all-time favorites is Galaxy Quest.

Risk Management 39

Risk Management Speakers Trade Shows Meetings 39

Social Tables

OCTOBER 6, 2018

As Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight shows, the concept of “purposeful meetings” became the theme of IMEX America 2017. C2 pushes the envelope for event experiences. And it continues to be the focus of the meetings industry.

Meetings 157

Meetings 2016 Trade Shows Social Media 157

Social Tables

OCTOBER 6, 2018

Brought to light by Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight lays out, this concept of “purposeful meetings” ultimately became the theme of IMEX America 2017 and continues to be the focus of the meetings industry.

Meetings 158

Meetings 2016 Trade Shows Social Media 158

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensure registered attendees show up to your event.

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60