PCMA Convene

JUNE 6, 2017

What our industry produces goes by many names: meetings, conventions, conferences, forums, summits, congresses, and more. ” . .” How do marketers see those experiences within the context of their overall marketing strategy?

Trade Shows 63

Trade Shows Advertising Sponsorships 2017 63

PCMA Convene

JANUARY 2, 2018

When Convene recently caught up with Toennies, she had just purchased four new pairs of shoes for the 2017 show, which was held on Dec. When I arrived, I realized that the entertainment business is a lot farther ahead than business events and trade shows from a security perspective. The public now expects these measures.

Trade Shows 53

Trade Shows Automotive 2012 2014 53

PCMA Convene

JULY 3, 2017

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

Trade Shows 76

Trade Shows 2016 Education 2017 76

Bizzabo

MARCH 12, 2019

This month we spoke with Maddie Vesey—the events lead at InsightSquared—about scaling a company conference, launching an event roadshow, account-based marketing and Boston. In 2017, the revenue intelligence software company InsightSquared launched their first ever conference. Scaling a user conference. I'm curious.

2017 50

2017 2018 Events 2019 50

Bizzabo

OCTOBER 17, 2018

For Pulse 2017, Gainsight implemented energetic music, impromptu testimonials, and shots of fun and unexpected activities to convey the value of their event. Take a page from the Growth Marketing Conference blog and share exclusive content from special guests before or after ticket sales have opened. Source: Trade Show Internet.

Social Media 70

Social Media Marketing Event Marketing Events 70

Bizzabo

DECEMBER 13, 2018

Additional findings from the report include: Between 2017 to 2018 the number of companies organizing 20 or more events per year increased by 17%. Whether you’re planning a 3-day conference or attending an international trade show, this guide will give you a more complete understanding of event strategies and how to maximize their impact.

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Bizzabo

MARCH 19, 2020

To help guide you through (and beyond) these difficult times, we’ve compiled some best practices from successful hybrid events and conferences. A hybrid event is any event — conference, training seminar, trade expo, etc. You can sell virtual access to your conferences for a discounted price, boosting event ROI along the way.

Event Ideas 81

Event Ideas Social Media 2020 Conference 81

Bizzabo

MAY 14, 2018

Until recently, Wistiafest was Wistia’s annual event for video marketers and in 2017, a sunset cruise was scheduled as part of the event. At Facebook’s F8 Conference in 2018, event organizers created a lot of hype by giving out a free Oculus Go VR Headset to all attendees—even though the device wasn’t scheduled to hit the market yet.

B2B 48

B2B Event Marketing Marketing Social Media 48

Bizzabo

DECEMBER 17, 2018

We have compiled a list of event marketing statistics—covering topics such as event budgets, event technology and event promotion—that you can use in your next event marketing presentation, conference, or call. Event Sponsorship. This reflects a 32% increase since 2017. Bizzabo , 2017). Bizzabo , 2017).

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

PCMA Convene

JANUARY 2, 2018

and a specialist in the future of medicine, Bertalan Meskó has attended hundreds of conferences and events devoted to medicine and health care. But if medical conferences have tended to stay the same, the ground around them is beginning to shake. Bertelan Meskó. Don Neal agrees. National Travel and Tourism Office and the U.S.

Medical Meetings 72

Medical Meetings Trade Shows Healthcare Conference 72

Planning Pod

AUGUST 24, 2019

Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at trade show to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Sponsorship and exhibitor options.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at trade show to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. I have seen event marketing budgets as low as 0.5%

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60