Velvet Chainsaw
AUGUST 22, 2017
There’s a place for sponsored content in conference programs, if you’re thoughtful in your approach. As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Transparency.
Velvet Chainsaw
JULY 10, 2017
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?
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Prestige Events Magazine
DECEMBER 14, 2023
Academic Venue Solutions (AVS), the UK’s only consortium dedicated to academic venues, hosted its annual conference on the 7 th -8 th December at The Jubilee Hotel & Conferences, Nottingham Venues. It is based on the belief that you can’t compete externally if you can’t collaborate internally first.
Social Tables
NOVEMBER 29, 2023
If you’re running an event venue business today, social media must be part of your venue marketing strategy. There’s a lot of noise out there about “venue marketing” and you might feel pressure to step up your social media game. You’re marketing to planners who want to transform your space to fit their needs.
Velvet Chainsaw
MAY 21, 2018
Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. The post The Market Shifts That Led to Commission Cuts appeared first on Velvet Chainsaw.
Velvet Chainsaw
MAY 23, 2017
When considering long-term conference or organizational strategy, it’s wise to future-cast the impact major workforce trends may have on your profession, particularly because conferences are about people first and content second. They are less likely to pay full freight to attend a premium conference experience. Job Hopping .
Smart Meetings
FEBRUARY 27, 2023
Do you need to find new monetary sources for conferences, conventions and trade shows? Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Give attendees a discount code on the last day of the conference that is only good for the next 30 days. Use organic and paid digital marketing tactics.
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