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What is B2B Event Marketing?

Bizzabo

Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. Given its versatility as a marketing tactic, live events can do a lot for B2B companies.

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How To Prepare For A Career In Event Planning

Endless Events

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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5 Ways to Increase Event Engagement

Marketo Events

It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. In this blog, I’ll outline five strategies to boost event engagement. Image source.

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An Ode to 40 Women Influencers In the Events Industry

Hubilo Blog

This International Women’s Day, we would like to raise a toast to the empowerment and diversity in our events industry. In this blog, we are representing the industry’s brightest minds that are renowned for their own contributions and the work they are doing. Irin Graf : Irina is the founder and publisher of the MICE blog.

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Is paid influencer marketing ethical in the event industry?

Conferences that Work

Brand X would like you to review the visit and conference experience on your company’s blog and promote Property Z on social media. Campaign components: One (1) post-stay blog post highlighting the Property Z as a venue for corporate conferences/meetings/events. One (1) complimentary dinner. 500 compensation.

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3 Ways to Engage Your Audience at Your Event

Social Tables

According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. But don’t let the social media fun grind to a halt when the event kicks off. Choose Chicago (@ChooseChicago) December 28, 2014. Social Media.

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33 Best Practices for Boosting Online Event Registration [Infographic]

Planning Pod

Most revenue-generating events rely on registration and ticket sales to generate anywhere from 50% to 100% of total event revenues. And online event registration is an already large and still growing source of sales for most events.