First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Event Marketer
MAY 9, 2024
launched its first brand refresh since its inception in 2012 and the “Tear. The brand also sponsored the event’s selfie cam and posted up billboards around the Miami area. The activation marked the brand’s first sponsorship in the professional racing world. Coinciding with the grand prix, Liquid I.V. Liquid I.V. Liquid I.V.
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