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Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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28th Annual Meetings Market Survey: Slower Growth Ahead

PCMA Convene

In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. continued to lose market share, with overseas travel to the U.S. million, is closer to the 2007 budget figure of $5.4 30 — is that the U.S.

Marketing 102
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Paje Consultancy launch Learning and Development partnership with beam

Prestige Events Magazine

Paje are specialists in the meetings, events, and conference market, who offer bespoke training for venues, hotels, and agencies. Paje Consultancy was set up by Mandy Jennings in 2010, who has a breadth of sales, conference and marketing experience with major hotel and venue operators.

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How the International Baking Industry Exposition’s Marketing Strategy Keeps the Event Fresh

PCMA Convene

Nicolaidis reached out to international associations, events, and publications to develop partnerships and promote the IDP among key influencers in top markets. One of IBIE’s growth strategies has been to co-locate or partner with events attracting ancillary markets, and as a result, IBIE has greatly reduced its domestic competition.

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How to launch a club night in Ibiza: Advice from some of the biggest event brands on the island

Skiddle

My plan was to go into artist/label management in the rock/indie/pop markets originally, but I ended up sucked into the dance music world. Gavin: I came to Ibiza for the first time on holiday in 2007 and fell in love with [the island] and the events that I went to. Ibiza is a completely oversaturated market.

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15 Years Of Endless Events: Let’s Celebrate!

Endless Events

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. In June 2007, I made a website.”

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Tracking the Bird: Elon Musk Bought Twitter. Now What?

The Castle Group

Social media, never the world’s most stable industry, is in uncharted territory. Twitter is an essential platform for marketers, allowing brands to send quick updates, share fun content and remain top-of-mind. The hottest rising competitor so far is Hive Social , a platform “focusing on the simplicity of social media.”