Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 105

Marketing Social Media Advertising B2B 105

Attendease

SEPTEMBER 22, 2023

Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. This includes venue costs, marketing, speaker fees, and logistics. For this reason, post-event surveys are an incredible resource for any event planner. Did early bird tickets sell out fast?

Social Media 396

Social Media Financial Sponsorships Events 396

Attendease

MARCH 28, 2024

Whether you need help with your virtual fundraising event’s marketing strategy or selecting the right technology, this guide is here to help. Strategically market your virtual event One of the core advantages of virtual events is that attendees are not limited by their geographic location. Social media.

Social Media 195

Social Media Technology Events Marketing 195

SmartMeetings

JULY 20, 2020

How can corporate social responsibility (CSR) continue to have the same impact and benefits in a socially distant world? In a Nielson survey, 56 percent of those surveyed named “a brand being known for its social value,” as a top purchase driver, in addition to “a brand with community commitment,” which was named by 53 percent.

Social Media 96

Social Media Risk Management Marketing Meetings 96

Skiddle

JANUARY 23, 2023

To say social media is popular would be an understatement. Facebook revolutionised marketing by allowing brands to deliver their product to their customer’s news feeds. Social media is forever evolving. Marketing companies, ticket providers and B2B brands often produce how-to guides to generate leads.

Social Media 52

Social Media 2023 2013 2022 52

Smart Meetings

JANUARY 1, 2019

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. Here are the internet and social media trends planners need to know for 2019. Risk Management.

Social Media 111

Social Media 2019 Consulting 2018 111

The Castle Group

OCTOBER 23, 2023

The acquisition marked a striking new direction for Twitter, the social media landscape, and digital culture as a whole. Following the platform’s abrupt facelift, 69% of users still refer to the network as Twitter and its posts as Tweets, according to a survey from The Harris Poll and Ad Age Research. Should you be on Threads?

Social Media 52

Social Media Advertising B2C B2B 52

Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Marketing and Communications Manager. Sending out an annual or bi-annual survey to collect feedback.

Sustainability 381

Sustainability Social Media Sponsorships Management 381

Attendease

SEPTEMBER 29, 2023

This includes budgeting for marketing, venue, speakers, and other expenses. An effective way to handle this is by creating a detailed budget that itemizes expenses like venue hire, catering, and marketing. Finally, make sure you have bandwidth to gather feedback and surveys, as they’ll make another great resource to refer to later.

Social Media 195

Social Media Financial Events Speakers 195

Eventmobi

APRIL 14, 2023

Are you including your event speakers in your marketing plan? To get the most out of our event speakers, you need an event marketing strategy that equips them with the right information, tools, and resources to draw their network to your event. Here are 8 tips to engage event speakers and facilitators in pre-event marketing.

Speakers 195

Speakers Social Media Event Marketing Marketing 195

Attendease

FEBRUARY 15, 2024

Show how the audience for your event aligns with the sponsor’s target market. List specific, tangible assets the sponsor will receive, like speaking sessions, booth space, logo placement, social media mentions, attendee access, and other brand visibility perks. Describe target demographics. Highlight unique value.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Expo Pass

OCTOBER 6, 2021

Post-event marketing can wait for a day. Good… Now let’s talk marketing. Between Zoom, social media, and email, everyone everywhere is literally just a click away. Try recutting this footage to capture the best parts and to create meaningful reels for social media. Create interesting polls and surveys.

Event Marketing 130

Event Marketing Marketing Social Media Speakers 130

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. This segmentation will enable you to craft more targeted and relevant marketing messages. This includes email marketing, content marketing , and search engine optimization (SEO).

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Guidebook

MARCH 6, 2024

However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect.

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 62

Event Marketing Marketing Social Media Advertising 62

ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

GEVME

JULY 4, 2018

Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Event marketing isn’t only about a one-day show going viral. The short answer is communicate.

Event Marketing 159

Event Marketing Marketing Social Media Events 159

Eventory

SEPTEMBER 19, 2018

Social Media area is constantly changing due to its rapid development. To have your finger on a pulse of the latest news and solutions, the best way is to participate in the best Social Media conferences that will cover the topic. We gathered a list of 25 best social media conferences you don’t want to miss out on.

Social Media 79

Social Media 2019 Conference 2018 79

PCMA Convene

MARCH 1, 2019

There were no strong signals from event professionals who responded to this year’s survey that they anticipated an economic downturn, and only a few mentioned concerns about the economy going south. government shutdown — which wasn’t even on respondents’ radars when they participated in the survey in November. 30 — is that the U.S.

Marketing 102

Marketing Meetings 2007 2017 102

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Eventmobi

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Social Media 195

Social Media Event Apps Education Conference 195

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 77

Event Marketing Marketing Social Media Events 77

Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well.

2024 101

2024 Food and Beverage Social Media Entertainment 101

Attendease

NOVEMBER 14, 2023

With various digital marketing channels also playing a huge role in face-to-face, hybrid or virtual event promotion today, optimizing your event website for registrations and attendance is crucial. According to Bizzabo , many event organizers are spending an increased budget on marketing their events. with one form submission.

Social Media 195

Social Media Speakers Management Event Management 195

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. You create emails, blog posts, social media posts, videos, visuals, and podcasts about it.

Marketing 147

Marketing Social Media Event Marketing Events 147

Plan Your Meetings

AUGUST 7, 2018

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. Build pre-event marketing strategy. Prove yourself through Return on Investment (ROI).

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

Event Planning BluePrint

OCTOBER 24, 2022

So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . Mastering event marketing is so important that, according to Harvard Business Review , 52 % of business owners claim that event marketing is THE marketing channel that drives the most ROI.

Event Marketing 90

Event Marketing Marketing Social Media Events 90

Attendease

FEBRUARY 20, 2024

For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Conduct audience research through surveys and interviews early in the planning process to gain insights. Finally, gather feedback during and after the event through quick polls or post-event surveys. based on expertise.

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Event Industry News

DECEMBER 1, 2020

Seventy-five percent of senior decision makers say the absence of live events and experiences since the start of the pandemic had a detrimental impact on the marketing of their business. The finding comes from a survey conducted by the campaign #WeCreateExperiences, which is set to launch on 7 December.

Social Media 110

Social Media Trade Shows 2021 Events 110

Eventmobi

JUNE 5, 2023

Event branding is a marketing practice that combines design elements, messaging, and visuals to create an event’s unique identity. Your event branding needs to tie directly into the branding for your organization, or you’ll miss an awesome marketing opportunity! Specific social demographics? What is Event Branding? Plumbers!),

Social Media 195

Social Media Advertising Conference Marketing 195

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Eventmobi

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Better yet, survey your current members to ask what you could be doing better!

Social Media 195

Social Media Marketing Event Management Events 195

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Event Planning BluePrint

OCTOBER 24, 2022

So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . Mastering event marketing is so important that, according to Harvard Business Review , 52 % of business owners claim that event marketing is THE marketing channel that drives the most ROI.

Event Marketing 71

Event Marketing Marketing Social Media Events 71

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Spread the word through social media channels, the company blog, and a targeted email campaign. Email Marketing. Pre-Event Campaign. Event Websites.

B2B 307

B2B Social Media Event Marketing Events 307

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. Sure, landing pages, social media, and content are common, basic knowledge. Grab the popcorn and keep on reading!

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122