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3 Musts for Attracting Your Millennial Niche on Social Media

SmartMeetings

Regardless of the industry, attracting millennials is a hot topic of modern marketing. Millennials are known to be social media -obsessed, but social media marketing strategies need to be more sophisticated when catering to this very large and diverse group of people. Census Bureau’s International Database.

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Shipt Embarks on a College Campus Tour to Drive Awareness for its New Student Membership

Event Marketer

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. One of the things we’re excited about is having captured content on-site that we’re going to funnel into paid media in the future,” she says. “I

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Smart Moves in Lake Tahoe, Michigan and More

Smart Meetings

Ingrid Chen Ingrid Chen Rosewood Hotel Group appoints Ingrid Chen as vice president of brand strategy and marketing. She will draw on over 20 years of experience in global brand development and marketing to oversee the group’s marketing, social media and partnerships across their four brands. George, Utah.

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How to Organize an Opening Ceremony

GEVME

From pre-event planning to marketing, we’ve created a comprehensive guide to grand opening organization which covers every process you’ll have to take charge of. Mix them up or choose a particular type of an opening event that can beef up your marketing efforts. How to market your opening ceremony. Build social media campaigns.

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Smart Moves in Seattle, Los Angeles and More

Smart Meetings

Samuel Spurrier Samuel Spurrier Spurrier is appointed as The Westin Maui Resort and Spa Ka’anapali ’s director of sales and marketing. Margaux Helm Margaux Helm Helm steps in as marketing manager for meetings at Visit Seattle , the city’s tourism and promotion bureau. She earlier worked at Visit Seattle and WE Communications.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Use organic and paid digital marketing tactics. As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice, she brings a unique perspective to these blog posts. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Optimize each for SEO.

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10 Event Networking Ideas That Work

Smart Meetings

Job titles (Meeting Planner, Director of Marketing, IT) Geographic areas (East Coast, West Coast, or specific states) Work as a solopreneur, small company, mid-sized or enterprise organization Let attendees learn about each other without any additional structure. Keep testing until you find the ones attendees love doing! —